PayIt Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

PayIt Strengths, Domain Expertise, and Key Differentiators

PayIt developed an enterprise-grade platform tailored for government services, enabling agencies to accelerate revenue collection, improve efficiency, and support sustainability. Its adaptable platform delivers a modern digital experience aligned with user expectations. With seamless integration into any back-office system and a rapid 90-day launch timeline, PayIt provided a unified platform, allowing residents to transact with multiple services in one place, store transaction history, receipts, and payment methods, and more — ensuring a centralized and efficient experience.

PayIt Recent Developments

Pitt County Tax Administration, in partnership with PayIt, launched the myPittCounty app to simplify property tax payments ahead of the January 6, 2025, deadline. Available on Apple App Store and Google Play, the app allowed residents to schedule payments, store payment info securely, and review payment history, reducing the need for in-person visits. The app provided a convenient and secure way for residents to manage taxes.

Additionally, PayIt has expanded its partnership with AWS by launching in AWS Marketplace.

At the beginning of 2025, PayIt was included on the GovTech 100 list for the ninth consecutive year.

PayIt Mergers and Acquisitions (M&A) Activities

In May 2023, PayIt successfully acquired Sovereign Sportsman Solutions (S3), thereby expanding its portfolio to encompass a comprehensive suite of outdoor recreation solutions. This strategic move enhances PayIt's robust array of high-growth offerings, which already includes services in property tax, DMV, courts, and various other sectors.

PayIt Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying PayIt applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of PayIt and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified PayIt Platform customers.

PayIt Key Enterprise and Cloud Applications

PayIt Platform

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PayIt Direct vs Indirect sales

PayIt Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified PayIt Customers

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PayIt serves over 100 million residents across North America through its digital government services platform. It has partnered with various state and local governments, including North Carolina and Grand Rapids, Michigan, to streamline services. While exact customer numbers were not publicly disclosed, PayIt has approximately 27 to 34 government clients in the payment processing sector.

PayIt Market Opportunities, M&A and Geo Expansions

In November 2023, PayIt announced the appointment of Tom Nieto as President and Chief Operating Officer.

PayIt Risks and Challenges

PayIt’s focus on the U.S. market and its narrow industry specialization posed a risk by limiting growth potential beyond its existing geographic and sectoral scope. The company also faced challenges from a highly competitive landscape, with numerous contenders in the digital government services space, which increased the threat of market saturation and pricing pressures.

PayIt Ecosystem, Partners, Resellers and SI

PayIt has collaborated with the state of Oklahoma to introduce myOklahoma, a cutting-edge digital solution. This innovative online platform, powered by PayIt, enables residents to conveniently renew vehicle registrations, order birth certificates, and anticipates the introduction of additional services. Users of myOklahoma can establish a secure digital wallet that consolidates and stores their payment, profile, and transaction information in a single location. This integration facilitates expedited payments, reduces in-office visits, and enhances the overall efficiency of interactions across various government offices.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: