PDI Software Strengths, Domain Expertise, and Key Differentiators
PDI is a leading provider of enterprise management software for the convenience retail and petroleum wholesale sectors, offering cutting-edge solutions designed to drive smart business connectivity. With over 30 years of industry expertise and a strong focus on a people-first approach, PDI utilizes top-tier technology to empower its customers, enabling them to excel in the fast-evolving digital landscape and gain a competitive edge.
PDI Software Recent Developments
In March 2024, CBS NorthStar and PDI Technologies partnered to enhance network security and services for the restaurant and hospitality sectors. The collaboration combines CBS NorthStar's technology solutions with PDI's managed security expertise, offering scalable solutions like next-gen firewalls, Aruba-powered Wi-Fi, and PCI-compliant services. With a cost-effective subscription model and rapid deployment, the partnership enables businesses to focus on growth while improving cybersecurity and connectivity.
In August 2023, PDI Technologies expanded its data-driven marketing capabilities by acquiring Skupos, a platform that bridges independent convenience retailers with consumer packaged goods (CPG) brands through actionable insights and promotional program access. This strategic move enhances PDI’s ability to deliver targeted marketing analytics, enabling small operators to tap into brand-funded campaigns and generate measurable ROI. The acquisition reinforces PDI’s focus on accelerating digital transformation and connectivity across the convenience ecosystem through advanced data intelligence.
PDI Technologies, a leader in data-driven solutions for the convenience retail and petroleum wholesale sectors, has rolled out a suite of innovations designed to optimize operational performance, deepen consumer engagement, and strengthen cybersecurity. These advancements—including Retail Site Management for operational agility, Firewall as a Service for advanced threat protection, Offer Network for data-powered targeted promotions, and ChargeBuddy for EV consumer connectivity—demonstrate PDI’s strategic focus on leveraging technology to drive measurable value. Their debut at NACS Show 2022 underscores PDI’s commitment to shaping the future of retail through intelligent, customer-centric innovation.
PDI Software Mergers and Acquisitions (M&A) Activities
In April 2025, PDI Technologies expanded its digital engagement and analytics capabilities with the acquisition of P97 Networks, a mobile commerce leader serving major fuel and retail brands like Shell, ExxonMobil, and CITGO. This move enhances PDI’s data-driven ecosystem by integrating P97’s cloud-based platform, which facilitates secure mobile payments, loyalty programs, and connected vehicle solutions. By bringing P97 into its portfolio, PDI aims to deliver personalized, omnichannel experiences across wearables, infotainment systems, EV charging, and more—strengthening its position at the intersection of payment, loyalty, and consumer engagement in the evolving convenience and transportation markets.
In December 2024, PDI Technologies enhanced its analytics-driven retail capabilities by acquiring Comdata Merchant Solutions from Corpay Inc., expanding its POS hardware and software offerings across truck stops and unattended fueling locations. This strategic move strengthens PDI’s cloud-based POS ecosystem—already active in North America—with new transactional technologies tailored for commercial fueling. By integrating Comdata’s advanced POS assets and expertise, PDI aims to optimize site-level operations, unlock deeper data insights, and deliver a more connected, omnichannel experience for both retailers and their customers.
In February 2023, PDI Technologies strengthened its data-driven service portfolio by acquiring Blue Cow Software, a recognized provider of fuel oil and propane management solutions. This move not only reinforces PDI’s focus on retaining and enhancing value for Blue Cow’s existing customer base but also expands its reach by integrating these solutions into its broader offering for home heat clients. The acquisition supports PDI’s marketing analytics strategy by enabling deeper customer segmentation, improved service personalization, and cross-selling opportunities across its energy solutions ecosystem.
PDI Software Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying PDI Software applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of PDI Software and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified PDI Consumer Engagement, PDI ERP, PDI POS, PDI Logistics customers.
PDI Software Overview
11675 Rainwater Dr., Suite 350
Alpharetta, GA, 30009, United States
1 254-410-7600
Ownership: - x
Number of Employees: 1300
Functional Markets: CRM, ERP Financial, ERP Services and Operations, SCM,
Key Verticals: CPG, Distribution, Leisure and Hospitality, Retail, Transportation,
PDI Software Key Enterprise and Cloud Applications
PDI Consumer Engagement, PDI ERP, PDI POS, PDI Logistics
PDI Software Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
PDI Software Revenue Breakdown By Type, $M:
PDI Software Enterprise Applications Revenues By Functional Markets, $M:
PDI Software Enterprise Applications Revenues By Verticals, $M:
PDI Software Revenues By Region, $M
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
PDI Software Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
PDI Software Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified PDI Software Customers
No. of PDI Software Customers: 1500
No. of PDI Software Enterprise Applications Customers: 1500
No. of PDI Software Cloud Customers: x
No. of PDI Software Cloud Subscribers: x
Serving a diverse global clientele of over 1,500 companies, their software and services optimize operations across multiple industries, from logistics to promotions. Specializing in sector-specific solutions, they enhance customer engagement, particularly within the convenience retail and petroleum wholesale markets. Operating in more than 60 countries, their solutions support over 200,000 sites globally, backed by regional offices in the U.S., Europe, the Middle East, and Asia-Pacific, ensuring seamless service and robust support for clients worldwide.
PDI Software Market Opportunities, M&A and Geo Expansions
PDI Technologies has significant growth opportunities through its continued expansion into global markets and the integration of innovative technologies. By acquiring key companies and enhancing its digital and network solutions, PDI is well-positioned to capitalize on the increasing demand for streamlined, data-driven operations in convenience retail and petroleum wholesale sectors. With a focus on scalability, customer connectivity, and regional customization, PDI has the potential to drive greater efficiencies, improve customer experiences, and capture new market segments worldwide.
PDI has strengthened its global position by acquiring three privately owned companies: DataMax Group Inc., LOMOSOFT, and FireStream WorldWide Inc. This strategic expansion is set to drive PDI's growth and broaden its international reach across six continents, serving operators of all sizes and business models. By integrating DataMax and LOMOSOFT, PDI enhances its ability to provide a comprehensive, regionally tailored, and unified solution that aligns with its global growth strategy and customer-centric approach.
PDI Software Risks and Challenges
PDI's growth strategy through acquisitions presents potential operational challenges, including the complexities of integrating new businesses and aligning diverse systems. While these acquisitions can diversify and strengthen the product portfolio, they also introduce risks related to disruption and operational inefficiencies. Effective due diligence and meticulous integration planning are crucial to minimize these risks and ensure the smooth alignment of new assets with PDI's long-term objectives.
PDI Software Ecosystem, Partners, Resellers and SI
January 2025 – PDI Technologies has partnered with Paycor to embed advanced human capital management (HCM) capabilities into its PDI Enterprise platform, offering convenience retail and petroleum wholesale operators a more data-driven and streamlined workforce solution. This integration delivers cloud-based HR, payroll, talent management, and labor forecasting tools directly within PDI’s ecosystem, enhancing operational efficiency and enabling smarter workforce planning. By aligning Paycor’s analytics-rich HCM technology with PDI’s industry-specific platform, the partnership empowers businesses to improve employee engagement, reduce administrative complexity, and optimize labor strategies across key operational touchpoints.
November 2024 – Swiftly and PDI Technologies have partnered to enhance consumer-brand connections and streamline convenience retail experiences through the GasBuddy app, which reaches over 6.5 million monthly users. This collaboration allows brands to deliver targeted offers, ads, and promotions to consumers, leveraging Swiftly's advanced retail technology and GasBuddy’s established fuel savings platform. With the growing popularity of convenience stores and the challenges posed by market fragmentation, this integration helps brands and retailers overcome obstacles by offering personalized deals, loyalty programs, and cashback rewards. The partnership strengthens consumer engagement, optimizes marketing strategies, and provides valuable insights, helping convenience store operators drive sales, increase customer loyalty, and enhance their digital presence.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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