Pendo.io Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Pendo.io Strengths, Domain Expertise, and Key Differentiators

Pendo offers a comprehensive product cloud solution tailored for digital product teams, facilitating user insight, guidance, and communication. With Pendo, product teams gain valuable insights into product usage, gather feedback, measure NPS, onboard users, and announce new features seamlessly within the app, all without relying on engineering resources. Additionally, Pendo operates ProductCraft, a platform featuring insights from product leaders, and Pendomonium, a top-tier product conference. By integrating software usage analytics with in-app guidance and user feedback capabilities, the company empowers both technical and non-technical teams to enhance product experiences for their customers or employees. Furthermore, it fosters education, events, and training through its Mind the Product and customer communities, supporting product and digital leaders worldwide.

Pendo.io Recent Developments

In 2024 Pendo.io, Inc. launched new software solutions that significantly expand their offerings for managing software product experiences. One of the latest solutions is Pendo Listen, which uses artificial intelligence to collect, categorize, and analyze user feedback. The next solution, Pendo Orchestrate, enables user communication management across multiple channels, including in-app messages and email. For data analysis and optimization of user experiences, Pendo Insights uses machine learning to discover trends and patterns in software usage data.

Pendo.io Mergers and Acquisitions (M&A) Activities

In July 2024, Pendo acquired Zelta AI, a New York-based startup that automates the collection of user feedback and uses artificial intelligence to uncover valuable insights. This acquisition is part of Pendo's strategy to enhance its portfolio with AI solutions, such as Pendo Listen, and to enable data integration from over 150 sources, including Zoom, Salesforce, and ticketing support. With this acquisition, Pendo strengthens its ability to provide a comprehensive view of the user experience.

Pendo.io Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Pendo.io applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Pendo.io and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Pendo Product Cloud customers.

Pendo.io Key Enterprise and Cloud Applications

Pendo Product Cloud

Pendo.io Revenues, $M:

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Pendo.io Enterprise Applications Revenues By Functional Markets, $M:

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Pendo.io Direct vs Indirect sales

Pendo.io Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Pendo.io Customers

No. of Pendo.io Customers: 14400

No. of Pendo.io Enterprise Applications Customers: 14400

No. of Pendo.io Cloud Customers: 14400

No. of Pendo.io Cloud Subscribers: x

In recent years, Pendo.io, Inc. has experienced significant growth in its customer base, reaching over 13,000 businesses across 161 countries. The company added more than 500 new clients in 2024, with a 40% increase in clients with contracts over $100,000. Pendo's clients span various industries, including finance, healthcare, technology, retail, and education. Geographically, the majority of clients are based in the U.S., but the company has seen substantial growth in the U.K., Canada, and other international markets. In recent years, Pendo has been actively attracting new customers as part of its growth strategy, with additional clients in regions like Europe and Australia.

Pendo.io Market Opportunities, M&A and Geo Expansions

Pendo.io has strong growth opportunities in 2024/2025, driven by increased demand for digital transformation and product-led growth strategies. The company can leverage the trend toward automation by integrating AI to better predict user behavior. With a growing focus on the enterprise segment and new integrations like Salesforce, Pendo is well-positioned to expand its market share. Geographic expansion, especially in Europe with a new data center to support GDPR compliance, opens access to new markets. Additionally, sectors like education and healthcare present opportunities as they seek to improve digital user experiences.

Pendo.io Risks and Challenges

Increasing competition in the product analytics and digital adoption space from players like WalkMe, Amplitude, and Mixpanel may pressure pricing and market share. Dependence on the SaaS industry makes Pendo vulnerable to slowdowns in tech spending, especially if economic uncertainty leads companies to reduce software budgets. Data privacy regulations such as GDPR and evolving global compliance standards pose legal and operational risks, particularly as Pendo expands internationally. Additionally, over-reliance on third-party integrations (e.g., Salesforce, HubSpot) could be a vulnerability if those platforms change policies or discontinue partnerships. Finally, the challenge of retaining and attracting top technical talent in a competitive labor market could hinder innovation and execution.

Pendo.io Ecosystem, Partners, Resellers and SI

On January 17, 2024, Pendo announced a new two-way integration with HubSpot, which enables the synchronization of user activity data between the two platforms, enhancing personalization and segmentation of marketing campaigns.

In November 2023, Pendo partnered with Google Cloud to harness its generative AI (gen AI) capabilities within the Pendo One platform. This integration with Vertex AI aims to equip product teams and application owners with advanced features to expedite product discovery, enhance product-led growth and retention initiatives, and deliver personalized app experiences to their users.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: