Planet Labs Strengths, Domain Expertise, and Key Differentiators
Planet Labs stands at the forefront of Earth observation technology with its unmatched capability to deliver high-frequency, high-resolution satellite imagery on a daily basis. Founded by former NASA scientists, the company operates the world’s largest fleet of imaging satellites, enabling near real-time global monitoring. This technical superiority, combined with its robust analytics platform and user-friendly web tools, positions Planet as a critical enabler of data-driven decision-making across industries such as agriculture, defense, climate monitoring, and urban planning. Its commitment to making global change visible and actionable offers a strong competitive edge in the evolving geospatial intelligence market.
Planet Labs Recent Developments
In April 2024, the company unveiled the Planet Insights Platform, an integrated suite designed to streamline access to Earth data and analytics. This platform combines Planet's analysis-ready Earth data products with cloud-based analytics and tools, enabling users to efficiently analyze, stream, and distribute data at scale, facilitating reliable decision-making for governments and businesses globally.
Planet Labs Mergers and Acquisitions (M&A) Activities
Planet successfully finalized the acquisition of Salo Sciences. Subsequently, in August 2023, Planet acquired the business of Sinergise, which encompasses Sentinel Hub.
Planet Labs Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Planet Labs applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Planet Labs and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Planet Monitoring, Planet Basemaps customers.
Planet Labs Overview
645 Harrison Street 4th Floor
San Francisco, CA, 94107, United States
1 415-829-3313
https://www.planet.com/
Ownership: - NYSE: PL
Number of Employees: 810
Functional Markets: PLM,
Key Verticals: Aerospace and Defense, Communication, Construction and Real Estate, Government, Manufacturing, Media, Oil Gas Chemicals, Professional Services, Transportation, Utility,
Planet Labs Key Enterprise and Cloud Applications
Planet Monitoring, Planet Basemaps
Planet Labs Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Planet Labs Revenue Breakdown By Type, $M:
Planet Labs Enterprise Applications Revenues By Functional Markets, $M:
Planet Labs Enterprise Applications Revenues By Verticals, $M:
Planet Labs Revenues By Region, $M
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Planet Labs Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Planet Labs Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Planet Labs Customers
No. of Planet Labs Customers: 976
No. of Planet Labs Enterprise Applications Customers: x
No. of Planet Labs Cloud Customers: x
No. of Planet Labs Cloud Subscribers: x
Planet Labs continues to expand its global footprint, serving over 976 customers across 65+ countries within key sectors including civil, agriculture, defense and intelligence, and mapping. Its growing client base reflects strong demand for timely geospatial intelligence, particularly from governmental and strategic institutions.
Planet Labs Market Opportunities, M&A and Geo Expansions
Planet Labs PBC reported that its Planetary Variables are now incorporated as supported data layers in Sentinel Hub. This facilitates users in conducting analyses and deriving insights more seamlessly. The acquisition of Sinergise's business, including Sentinel Hub, was highlighted as a substantial progression in Planet's mission to enhance the accessibility and impact of Earth observation (EO) data.
Planet Labs Risks and Challenges
While Planet has positioned itself as a leading provider of global satellite imagery and insights, several risks could impact its operations and success: Dependency on Satellite Technology: Being reliant on satellite technology exposes the company to risks such as potential satellite malfunctions, launch failures, or technical issues. Any disruptions in satellite functionality could impact the timely delivery of data to users. Regulatory Challenges: Given the global nature of its operations, Planet may face regulatory challenges in different countries, including restrictions on data sharing, imaging, or privacy concerns.
Planet Labs Ecosystem, Partners, Resellers and SI
Planet Orbit serves as the trusted partner ecosystem for connecting customers with the appropriate experts. The global network of partners associated with Planet spans various industries, facilitating the acceleration of valuable insights derived from Planet's data.
Planet Labs extended its relationship with Google with a partnership, Planet customers can use Google Cloud to store and process data, and access Google’s other products such as its data analytics warehouse BigQuery. The two companies’ collaboration stretches back to 2017, when Google sold its satellite imaging business, Terra Bella, to Planet Labs.
Planet expanded its partnership with Esri. Esri will be reselling satellite imagery, extending access to Planet’s high cadence data set to the largest GIS community. With this agreement, Esri customers can directly buy Planet imagery. Along with the new reseller agreement, Planet and Esri will collaborate on developing advanced geospatial solutions for civil government and energy.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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