Planet Labs Strengths, Domain Expertise, and Key Differentiators
Planet is a provider of daily satellite imagery and insights on a global scale. Its mission is centered around imaging the entire landmass of Earth every day, aiming to render global changes visible, accessible, and actionable. Established in 2010 by three NASA scientists, Planet is responsible for designing, constructing, and operating the most extensive fleet of imaging satellites. Additionally, the company develops online software, tools, and analytics required to deliver data to users.
The core objective of Planet is to furnish geospatial insights promptly, aligning with the pace of change and empowering users with the necessary data for informed and timely decision-making. They offer a diverse range of imagery and analytic solutions, accessible through their online platform and web-based tools.
Planet Labs Recent Developments
In May 2023, Planet Labs PBC unveiled strategic partnerships with artificial intelligence (AI) analytics providers during the U.S. Geospatial Intelligence Foundation’s 2023 GEOINT Symposium. The AI analytics from these partners facilitate object detection and classification services using Planet's high-frequency, medium- and high-resolution satellite data. The integration of automated analytics is integral to aiding customers in gaining a deeper understanding of changes and expediting crucial decision-making processes.
Planet Labs Mergers and Acquisitions (M&A) Activities
At the start of 2023, Planet successfully finalized the acquisition of Salo Sciences. Subsequently, in August 2023, Planet acquired the business of Sinergise, which encompasses Sentinel Hub.
In January 2019, Planet acquired Boundless Spatial in a move aimed squarely at US government business. The acquisition extended and expanded Planet’s relationships with commercial agricultural clients and the government. Planet inherited Boundless’ government contracts, which included a range of expertise and software already deployed within government departments.
Planet Labs acquired Google's Terra Bella satellite imaging operation and its constellation of SkySat satellites, less than three years after Google bought the operation for $500 million.
Planet Labs Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Planet Labs applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Planet Labs and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Planet Monitoring, Planet Basemaps customers.
Planet Labs Overview
645 Harrison Street 4th Floor
San Francisco, CA, 94107, United States
1 415-829-3313
https://www.planet.com/
Ownership: - NYSE: PL
Number of Employees: 930
Functional Markets: PLM,
Key Verticals: Aerospace and Defense, Communications, Construction, Federal Government, State and Local Government, Public Safety, Manufacturing, Media, Oil and Gas, Chemicals, Professional Services, Transportation, Utilities,
Planet Labs Key Enterprise and Cloud Applications
Planet Monitoring, Planet Basemaps
Planet Labs Revenues, $M:
| Type/Year | 2022 | 2023 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Planet Labs Revenue Breakdown By Type, $M:
Planet Labs Enterprise Applications Revenues By Functional Markets, $M:
Planet Labs Enterprise Applications Revenues By Verticals, $M:
Planet Labs Revenues By Region, $M
| Region | % of Total Revenues | 2023 Total Revenues, $M | 2023 Enterprise Applications Revenues, $M | 2023 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Planet Labs Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
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| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Planet Labs Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Planet Labs Customers
No. of Planet Labs Customers: 950
No. of Planet Labs Enterprise Applications Customers: x
No. of Planet Labs Cloud Customers: x
No. of Planet Labs Cloud Subscribers: x
Planet has more than 950 customers in over 65 countries split between four sectors: civil, agriculture, defense and intelligence, and mapping. On August 17, 2023, Planet Labs PBC revealed its success in securing a new contract with the Asian Ministry of Foreign Affairs for the implementation of its global daily monitoring solution. The Ministry of Foreign Affairs marks a new addition to Planet's clientele, and the contract was secured through collaboration with one of Planet's regional partners.
Planet Labs Market Opportunities, M&A and Geo Expansions
In 2023, Planet Labs PBC reported that its Planetary Variables are now incorporated as supported data layers in Sentinel Hub. This facilitates users in conducting analyses and deriving insights more seamlessly. The acquisition of Sinergise's business, including Sentinel Hub, in August 2023, was highlighted as a substantial progression in Planet's mission to enhance the accessibility and impact of Earth observation (EO) data.
In July 2021, Planet Labs and dMY Technology Group, Inc., a publicly traded special purpose acquisition company, entered into a merger agreement under which Planet will become a publicly-traded company. Upon closing, the combined company will retain the Planet name and be listed on the NYSE under the ticker symbol “PL.” The transaction values Planet at a post-transaction equity value of approximately $2.8 billion.
Planet Labs Risks and Challenges
While Planet has positioned itself as a leading provider of global satellite imagery and insights, several risks could impact its operations and success: Dependency on Satellite Technology: Being reliant on satellite technology exposes the company to risks such as potential satellite malfunctions, launch failures, or technical issues. Any disruptions in satellite functionality could impact the timely delivery of data to users. Regulatory Challenges: Given the global nature of its operations, Planet may face regulatory challenges in different countries, including restrictions on data sharing, imaging, or privacy concerns. Competitive Landscape: The field of satellite imagery and analytics is competitive, with emerging technologies and new entrants.Market Demand Fluctuations: The demand for satellite imagery and analytics may be influenced by economic downturns, budget constraints in government sectors, or shifts in market preferences.
Planet Labs Ecosystem, Partners, Resellers and SI
Planet Orbit serves as the trusted partner ecosystem for connecting customers with the appropriate experts. The global network of partners associated with Planet spans various industries, facilitating the acceleration of valuable insights derived from Planet's data.
Planet Labs extended its relationship with Google with a partnership made in 2021, Planet customers can use Google Cloud to store and process data, and access Google’s other products such as its data analytics warehouse BigQuery. The two companies’ collaboration stretches back to 2017, when Google sold its satellite imaging business, Terra Bella, to Planet Labs.
Planet expanded its partnership with Esri. Esri will be reselling satellite imagery, extending access to Planet’s high cadence data set to the largest GIS community. With this agreement, Esri customers can directly buy Planet imagery. Along with the new reseller agreement, Planet and Esri will collaborate on developing advanced geospatial solutions for civil government and energy.
Planet Labs Cloud Infrastructure Insights
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- Planet Labs Public Cloud and Infrastructure (IaaS)
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Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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