Planful (formerly Host Analytics) Strengths, Domain Expertise, and Key Differentiators
Planful specializes in developing cloud-based corporate performance management and business analytics software. Their suite of applications facilitates financial consolidation, disclosure management, budgeting, forecasting, reporting, and strategic planning. Planful's products empower Finance and Accounting teams to plan, close, and report swiftly and accurately, while enabling Human Resources to develop effective people strategies. Additionally, their solutions help Marketing teams plan and deliver enhanced business value, while supporting other departments across the organization to thrive in diverse environments.
Planful (formerly Host Analytics) Recent Developments
Planful has expanded its platform capabilities with the launch of Marketing Plan Builder, a first-of-its-kind, end-to-end solution designed to streamline the creation, execution, and evaluation of marketing strategies. This development marks a strategic broadening of Planful’s footprint beyond financial planning into marketing operations, offering structured guidance and standardized processes for marketing teams. The move positions Planful to capture greater cross-functional value within organizations, enhancing its appeal as a comprehensive performance management platform.
Planful (formerly Host Analytics) Mergers and Acquisitions (M&A) Activities
Planful finalized its acquisition of Plannuh, a cloud platform specializing in marketing performance management. This strategic addition enables Planful to facilitate enhanced collaboration between finance, marketing teams, and other business stakeholders. Such capabilities empower forward-thinking CFOs and CMOs with the necessary tools to foster business growth opportunities throughout the organization.
Planful (formerly Host Analytics) Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Planful (formerly Host Analytics) applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Planful (formerly Host Analytics) and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Planful FP&A platform, Planful (formerly Host Analytics), Planful Workforce Planning, Planful Consolidation customers.
Planful (formerly Host Analytics) Overview
150 Spear Street Suite 1850
San Francisco, CA, 94105, United States
1 650-249-7100
https://www.planful.com/
Ownership: - Vector Capital, Monroe Capital, Advanced Technology Ventures, Centerview Capital Technology, Next World Capital, StarVest Partners and Trident Capital
Number of Employees: 550
Key Verticals: Banking and Financial Services, CPG, Distribution, Education, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Non Profit, Professional Services, Retail, Transportation,
Planful (formerly Host Analytics) Key Enterprise and Cloud Applications
Planful FP&A platform, Planful (formerly Host Analytics), Planful Workforce Planning, Planful Consolidation
Planful (formerly Host Analytics) Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Planful (formerly Host Analytics) Revenue Breakdown By Type, $M:
Planful (formerly Host Analytics) Enterprise Applications Revenues By Functional Markets, $M:
Planful (formerly Host Analytics) Enterprise Applications Revenues By Verticals, $M:
Planful (formerly Host Analytics) Revenues By Region, $M
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Planful (formerly Host Analytics) Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Planful (formerly Host Analytics) Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Planful (formerly Host Analytics) Customers
No. of Planful (formerly Host Analytics) Customers: 1500
No. of Planful (formerly Host Analytics) Enterprise Applications Customers: 1500
No. of Planful (formerly Host Analytics) Cloud Customers: 1500
No. of Planful (formerly Host Analytics) Cloud Subscribers: x
More than 1,500 customers, including 23andMe, Bose, Boston Red Sox, Five Guys, Grafton Plc, Gousto, and Zappos rely on Planful to accelerate cycle times, increase productivity, and improve accuracy.
Planful (formerly Host Analytics) Market Opportunities, M&A and Geo Expansions
Planful is well-positioned to capitalize on several key market opportunities as organizations seek more agile and modern enterprise performance management (EPM) solutions. The company stands to gain significant market share by targeting businesses currently using lower-tier platforms such as Adaptive Planning, Prophix, and Vena, as well as those still dependent on Excel for critical financial processes. Additionally, Planful’s cloud-native architecture offers a compelling alternative for enterprises looking to replace legacy on-premise systems like Hyperion, Cognos, and SAP, enabling streamlined operations, improved scalability, and enhanced collaboration across finance functions.
Planful (formerly Host Analytics) Risks and Challenges
In 2025, the appointment of Melissa Dreuth to Chief Customer & People Officer, new role may stretch executive bandwidth and introduce executional challenges in maintaining service quality, particularly as customer expectations rise and the company scales. Additionally, as Planful integrates AI more deeply into its operations, it must navigate potential growing pains around implementation, data governance, and user adoption to avoid operational disruptions or reputational risk.
Planful faces reputational and market continuity risks stemming from its rebranding transition from Host Analytics. This shift may create brand recognition challenges and customer confusion, particularly among existing clients familiar with the legacy identity and prospective buyers seeking stability in enterprise performance management (EPM) providers.
Planful (formerly Host Analytics) Ecosystem, Partners, Resellers and SI
In 2025, Planful forged a partnership with pmOne Group to strengthen its presence in the DACH region. This collaboration integrates Planful’s advanced financial performance management platform with pmOne’s localized expertise in data-driven planning and forecasting. The partnership is poised to accelerate adoption among finance teams in Europe, enabling more agile and informed decision-making. This ecosystem expansion not only enhances Planful’s international footprint but also deepens its value proposition through regionally tailored implementation and support.
Planful maintains a diverse network of certified partners to facilitate and expedite clients' journeys. Among these partners are industry leaders such as Sage, Microsoft, Acumatica, Inverta, GrandView, FloQast, Deloitte, Cognizant, Solaris, Verostone, Satoris, Boomi, Navigator, OVG, Vantage Point, 6sense, Workiva, WG Consulting, and numerous others.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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