Price f(x) Strengths, Domain Expertise, and Key Differentiators
Pricefx, founded in 2011, stands out as a modular SaaS solution provider for price optimization management (PO&M) and configure-price-quote (CPQ). The company's key differentiators lie in its Next-Gen AI technology, which powers groundbreaking solutions like market simulation and transparent, predictive machine learning in its PriceOptimizer AI.
Price f(x) Recent Developments
In 2024, Pricefx accelerated its AI innovation with the launch of PricingAI—an advanced AI toolset featuring productized pricing science and customizable “bring-your-own-science” options. The company also rolled out two key updates: Clover Club v12, enhancing insights, negotiation, and recommendations, and Rampur v13, introducing List Price Optimization to boost margins and support data-driven decision-making.
In 2021, Pricefx introduced the first AI-powered market simulation tool, using its Next-Gen AI to predict how pricing changes impact customer behavior—redefining price optimization across portfolios and competition. That year, the company also streamlined its offerings into three core packages—Plan, Price, and Profit—bundling advanced analytics and AI-driven tools accordingly. In response to COVID-19 disruptions, Pricefx provided free access to its Sales Insights Accelerator to help businesses quickly adapt with fast, data-driven pricing insights.
Price f(x) Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Price f(x) applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Price f(x) and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Pricefx QuoteConfigurator, Pricefx PriceAnalyzer customers.
Price f(x) Overview
Läutenring 16
Pfaffenhofen, x, 85235, Germany
49 6131 69 34 95
https://www.pricefx.com/
Ownership: - x
Number of Employees: 500
Functional Markets: SPM,
Key Verticals: Automotive, CPG, Distribution, Life Sciences, Manufacturing, Professional Services, Retail, Transportation,
Price f(x) Key Enterprise and Cloud Applications
Pricefx QuoteConfigurator, Pricefx PriceAnalyzer
Price f(x) Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Price f(x) Revenue Breakdown By Type, $M:
Price f(x) Enterprise Applications Revenues By Functional Markets, $M:
Price f(x) Enterprise Applications Revenues By Verticals, $M:
Price f(x) Revenues By Region, $M
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Price f(x) Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Price f(x) Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Price f(x) Customers
No. of Price f(x) Customers: 1400
No. of Price f(x) Enterprise Applications Customers: 1400
No. of Price f(x) Cloud Customers: 1400
No. of Price f(x) Cloud Subscribers: x
Pricefx boasts a robust customer base, with 34% revenue growth in 1H 2021 attributed to new customer acquisitions and expansion of existing implementations. In 2021, the company secured 14 new enterprise customers in North America and Europe, including industry giants like AMAG Group, American Tire Distributors, and FIFCO. The Advantage Pricefx partner program, launched in March 2020, now comprises 84 members, with 16 new partners joining in 2021.
Price f(x) Market Opportunities, M&A and Geo Expansions
With AI-powered pricing solutions witnessing increased demand amid supply chain fluctuations and inflationary pressures. The company's expansion into new regions, strategic product enhancements, and innovative offerings like Velo for large deal negotiations position Pricefx for continued success.
Price f(x) Risks and Challenges
While Pricefx excels in innovation, modifications to the system may pose challenges during implementation. Addressing these complexities and ensuring a seamless user experience will be crucial for maintaining market leadership.
Price f(x) Ecosystem, Partners, Resellers and SI
Pricefx's ecosystem thrives on strategic partnerships and integrations. The company collaborates with consulting powerhouse Bain & Company to launch PricefxPlasma, the industry's first big data-powered benchmarking platform. The Advantage Pricefx partnership program, with 84 members, strengthens the network effect, enhancing the company's capacity to serve diverse customer needs.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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