ProMark (ex Mark Information) Strengths, Domain Expertise, and Key Differentiators
ProMark (formerly Mark Information) provides workforce management solutions that include time and attendance tracking, payroll processing, and employee scheduling. Their strengths lie in offering scalable, cloud-based solutions that integrate with platforms like Microsoft Azure. ProMark helps organizations streamline HR processes, improve operational efficiency, and ensure compliance with labor regulations, making it suitable for mid-sized and large enterprises across various industries.
ProMark (ex Mark Information) Recent Developments
Fortino Capital acquired and invested in ProMark to expand it from a Nordic leader to a European challenger in cloud-based workforce management software. With Fortino’s backing, the company aims to strengthen its presence among medium and large manufacturing and service enterprises in Europe.
In June 2024, Michael Halbye was appointed Chairman of the Board at ProMark. His appointment supports the company’s strategy to enhance its presence in Europe and drive growth within the workforce management sector.
In March 2023, Mark Information officially became ProMark, aligning the company name with the solution. This name change has no significant impact on ProMark's business or its customers.
ProMark (ex Mark Information) Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying ProMark (ex Mark Information) applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of ProMark (ex Mark Information) and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified ProMark Workforce Management software customers.
ProMark (ex Mark Information) Overview
Maglebjergvej 11
Kongens Lyngby, x, 2800, Denmark
45 4690 0000
https://www.promark365.com/
Ownership: - x
Number of Employees: 74
Functional Markets: HCM,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Construction and Real Estate, CPG, Distribution, Government, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Non Profit, Oil Gas Chemicals, Professional Services, Retail, Utility,
ProMark (ex Mark Information) Key Enterprise and Cloud Applications
ProMark Workforce Management software
ProMark (ex Mark Information) Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
ProMark (ex Mark Information) Revenue Breakdown By Type, $M:
ProMark (ex Mark Information) Enterprise Applications Revenues By Functional Markets, $M:
ProMark (ex Mark Information) Enterprise Applications Revenues By Verticals, $M:
ProMark (ex Mark Information) Revenues By Region, $M
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
ProMark (ex Mark Information) Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
ProMark (ex Mark Information) Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified ProMark (ex Mark Information) Customers
No. of ProMark (ex Mark Information) Customers: 400+
No. of ProMark (ex Mark Information) Enterprise Applications Customers: 400+
No. of ProMark (ex Mark Information) Cloud Customers: x
No. of ProMark (ex Mark Information) Cloud Subscribers: 300000
ProMark serves a diverse customer base across Denmark, Norway, Sweden, and the UK, with over 400 clients, including prominent organizations such as Alliance Healthcare, Aker Solutions, Arla, Carlsberg, Kongsberg, Rockwool, and Scania. With more than 40 years of experience, ProMark has built a strong market presence, reflecting the trust and satisfaction of its clients in its Workforce Management solutions.
ProMark (ex Mark Information) Market Opportunities, M&A and Geo Expansions
Since 2023, ProMark is available on Microsoft’s Azure Marketplace, providing easy access to verified, Azure-optimized solutions. This allows customers to leverage their Microsoft Azure Consumption Commitment (MACC), reduce the number of software vendors, and simplify the procurement process, all while accelerating innovation with a 'try before buy' approach.
ProMark (ex Mark Information) Risks and Challenges
A specific risk for ProMark (formerly Mark Information) is the potential for integration challenges with legacy systems within large enterprises. Many organizations, particularly in established industries, may be using outdated or highly customized workforce management solutions. ProMark’s ability to seamlessly integrate with these systems is crucial for ensuring smooth data transfer, reporting, and operational continuity. Difficulties or delays in integration could hinder adoption, decrease customer satisfaction, and negatively impact sales growth.
ProMark (ex Mark Information) Ecosystem, Partners, Resellers and SI
In June 2024, CatalystOne Solutions and ProMark formed a strategic partnership to enhance HRM and Workforce Management processes for mid-size and enterprise companies in the Nordics. By integrating CatalystOne’s data-driven HRM platform with ProMark’s all-in-one Workforce Management solution, the partnership aims to streamline workforce management tasks, improve the employee experience, and save time for HR, managers, and employees.
ProMark has established multi-level collaboration with a number of skilled partners. The integration between ProMark and SAP is certified and has proved beneficial to many customers for a long time. In addition, ProMark has also proven integration to MS solutions like Dynamics 365 FO/BC, Dynamics AX/NAV and Office365. ProMark also integrates with a wide range of payroll and HR solutions.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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