PROS Holdings Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

PROS Holdings Strengths, Domain Expertise, and Key Differentiators

PROS offers cloud-based software solutions that enhance shopping and selling experiences for both business-to-business (B2B) and business-to-consumer (B2C) organizations across a wide range of industry verticals in over 80 countries. Delivered as software-as-a-service (SaaS) on a unified platform, PROS solutions leverage proprietary artificial intelligence (AI) and automation to enable real-time, personalized, and frictionless transactions across diverse go-to-market channels, supporting profitable growth at scale.

The PROS Platform is purpose-built to enable businesses to create, optimize, and deliver offers, as well as manage orders across both first-party and third-party digital channels. It supports both daily operational decision-making and long-term strategic planning by facilitating cross-functional collaboration, accelerating deal velocity, enhancing sales efficiency, and ensuring internal compliance. Engineered for high performance, scalability, availability, and security, the PROS Platform empowers organizations to improve sales cycle times, increase visibility, enhance profit margins, and drive stronger customer engagement. By aligning sales and pricing strategies across all channels, the platform helps businesses achieve greater operational agility and commercial success.

The PROS Platform is continuously updated and enhanced, providing customers with rapid access to innovation. Standardized industry configurations and tailored implementation services allow organizations to meet unique business needs while remaining agile in a constantly evolving market landscape. Core solution areas include price optimization and management, configure-price-quote (CPQ), airline revenue optimization, airline distribution and retail, and digital offer marketing. Backed by decades of operational data science research, PROS’ advanced machine learning and dynamic AI capabilities draw on deep expertise in dynamic pricing, demand and margin forecasting, neural networks, optimization, cost modeling, and reinforcement learning to deliver predictive and prescriptive guidance that drives smarter, more profitable decisions.

PROS Holdings Recent Developments

In May 2025, PROS announced the launch of its AI Agents at the Outperform with PROS 2025 conference. These cutting-edge agents harness advanced natural language processing and generative AI to enhance the capabilities of the PROS Platform, empowering customers to accelerate data-driven decision-making and improve business agility.

In October 2024, PROS announced the launch of PROS Rebate Management as part of its latest Platform release. This innovative solution automates and streamlines the end-to-end rebate management process. By seamlessly integrating rebate, pricing, and selling functionalities, the native solution empowers businesses to make more informed commercial decisions and deliver optimized, comprehensive offers at the time of quoting, across all sales channels, ultimately enhancing conversion rates and profitability.

In July 2021, PROS introduced advanced intelligent Software-as-a-Service (SaaS) editions of the PROS Platform, designed to create a unified and connected sales experience across key components of the commercial engine—including direct sales, channel partnerships, digital marketplaces, and self-service engagements. Leveraging PROS Smart Price Optimization and Management and PROS Smart Configure Price Quote editions, organizations gain the flexibility to adapt their digital selling strategies to dynamic market conditions, driving profitable revenue growth in an increasingly complex and rapidly evolving business environment.

PROS Holdings Mergers and Acquisitions (M&A) Activities

The company's most recent acquisition occurred in December 2021, when PROS completed the acquisition of EveryMundo, a leading provider of fare marketing technology designed specifically for the airline industry. Earlier, in August 2019, PROS Holdings acquired Travelaer SAS—a digital innovator in the travel sector—for approximately $12 million. The addition of Travelaer expanded PROS' capabilities in enhancing the digital traveler experience across all retail channels, including airline websites, mobile platforms, and the New Distribution Capability (NDC) standard.

PROS Holdings Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying PROS Holdings applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of PROS Holdings and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified PROS Revenue Management, PROS Platform customers.

PROS Holdings Key Enterprise and Cloud Applications

PROS Revenue Management, PROS Platform

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PROS Holdings Direct vs Indirect sales

PROS Holdings Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified PROS Holdings Customers

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PROS serves a diverse customer base across a broad range of industries, including automotive and industrial manufacturing, distribution, transportation and logistics, chemicals and energy, food and consumables, healthcare, insurance, technology, and travel. Its customers primarily consist of large global enterprises and mid-sized businesses, with some smaller organizations also leveraging PROS solutions. The company’s client portfolio includes a number of well-recognized brands such as Adobe, AeroMexico, Spire Healthcare, Azores Airlines, Hawaiian Airlines, AVIS, Avianca, Azul, ExxonMobil, Celanese, Agrica Group, among many other prominent organizations.

PROS Holdings Market Opportunities, M&A and Geo Expansions

PROS Holdings is well-positioned to seize significant growth opportunities amid global economic shifts and increasing pricing volatility. The company’s AI-powered pricing and revenue optimization solutions uniquely equip businesses to respond effectively to tariff fluctuations and supply chain disruptions, transforming market uncertainty into a competitive advantage. This capability has driven increased customer demand, with recent reports highlighting how pricing volatility serves as a tailwind for PROS’ subscription growth and product adoption. The strategic appointment of Jeff Cotten as CEO (effective June 2, 2025) and Colleen Langevin as CMO further strengthens the company’s leadership team, enhancing its ability to scale and deepen market impact. Additionally, PROS’ ongoing investments in AI, alongside its acquisition of Vayant Travel Technologies, continue to bolster its innovation pipeline—particularly in the travel sector—enabling highly personalized, value-driven experiences. Together, these factors position PROS Holdings to accelerate growth, expand market share, and solidify its leadership in AI-driven commercial solutions.

PROS Holdings Risks and Challenges

Geopolitical tensions and armed conflicts—such as the Russia-Ukraine war and ongoing hostilities in the Middle East—have had, and may continue to have, a negative impact on the global economy. These events contribute to supply chain disruptions, inflationary pressures, and volatility in capital and commodity markets. Additionally, the imposition or expansion of tariffs on goods imported into the United States, along with retaliatory or related policies enacted by other countries, may further strain international trade relationships, economic stability, inflation, and labor and currency markets. These conditions pose potential risks to PROS’ future sales, business operations, and financial performance. The company’s business could also be adversely affected—and its costs could increase—if its operations or those of its customers, partners, or suppliers experience disruptions in manufacturing, logistics, or overall financial performance.

PROS’ solutions and services involve the storage—and, to a lesser extent, the transmission—of customers’ proprietary and sensitive data. While the company employs robust security protocols and undergoes third-party security assessments, its systems may still be vulnerable to data breaches, malware, cyberattacks, programming errors, or other disruptive incidents. Such vulnerabilities could result in unauthorized access to customer and company data, including intellectual property and other confidential business information, as well as potential compromise of IT systems.

In addition, any errors, defects, service disruptions, or performance issues within PROS’ solutions could negatively affect the company’s reputation and potentially disrupt customers’ business operations. Such incidents may lead to contract non-renewals, delayed or withheld payments, and the loss of future sales opportunities. They could also give rise to customer claims or disputes, which may adversely impact subscription revenue, increase allowances for doubtful accounts, extend accounts receivable collection cycles, and result in additional expenses or legal exposure related to potential litigation.

PROS Holdings Ecosystem, Partners, Resellers and SI

In addition to its direct sales force, PROS has established—and plans to further expand—an indirect sales channel through partnerships with management consulting firms, systems integrators, and other resellers to market, sell, and implement its solutions. While the company has made strategic investments to develop these channel partnerships as a means to drive future sales growth, the majority of revenue to date has been generated through its direct sales organization.

The PROS Partner Network (PPN) represents a comprehensive ecosystem of advisory firms, technology providers, and systems integrators. Key technology partners include industry leaders such as Microsoft, Salesforce, Icertis, DocuSign, SAP, Wipro, Adobe, IBM, Infosys, Capgemini, Accenture, Deloitte, Travelport, Travel in Motion, IFMA, NAW, among others.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: