PTC Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

PTC Strengths, Domain Expertise, and Key Differentiators

PTC is recognized as a key player in the product lifecycle management and engineering software market, providing an extensive portfolio of solutions that encompass Computer-Aided Design (CAD), Product Lifecycle Management (PLM), Application Lifecycle Management (ALM), Service Lifecycle Management (SLM), and Internet of Things (IoT) technologies. These offerings support process optimization and facilitate comprehensive, closed-loop lifecycle management for complex and interconnected products and services. Among its solutions, PTC PLM Cloud stands out as a tailored product designed for small and midsized businesses (SMBs), utilizing the capabilities of PTC Windchill to deliver a flexible, subscription-based, cloud-hosted PLM system. This approach reflects PTC’s strategic focus on addressing the specific needs and growth trajectories of SMBs within the broader PLM market.

PTC Recent Developments

In March 2025, PTC released Codebeamer 3.0, an enhanced ALM solution focused on accelerating product development through modern branching and scaled working sets that improve collaboration and reuse across variants. The update includes a Sustainability Template to promote eco-friendly design and reduce physical prototyping, alongside comprehensive traceability features to support regulatory compliance in industries such as automotive, aerospace, and medical technology.

In February 2025, PTC launched ServiceMax AI, a generative AI-powered assistant designed to enhance field service management by automating scheduling, documentation, and providing predictive maintenance guidance. Leveraging comprehensive asset data and service history from the ServiceMax platform, the AI enables technicians to quickly access relevant information, resolve issues more efficiently, and streamline service workflows, reflecting PTC’s effort to modernize field service operations through advanced AI capabilities.

PTC has expanded its SaaS portfolio with solutions that enhance product design, lifecycle management, and manufacturing performance. Creo+ introduces cloud-enabled CAD capabilities with real-time, multi-user collaboration and simplified license management through integration with PTC Control Center on the Atlas platform. Windchill+ extends PTC’s PLM offering with a modern cloud architecture that accelerates product development and simplifies deployment. Complementing these tools, ThingWorx Digital Performance Management provides manufacturers with real-time insights to identify inefficiencies and improve operational performance.

PTC Mergers and Acquisitions (M&A) Activities

In April 2025, PTC has acquired IncQuery Group to enhance its capabilities in Application Lifecycle Management (ALM) and systems engineering, reinforcing its strategic focus on integrated hardware-software development and digital product innovation. IncQuery brings deep expertise in simplifying complex engineering workflows and aligning product development with regulatory and sustainability requirements. This move supports PTC’s continued investment in its ALM and Product Lifecycle Management (PLM) portfolio—particularly following the recent release of Codebeamer 3.0 and its AI-driven enhancements—while expanding its ability to serve global manufacturers with advanced systems engineering solutions.

The addition of pure-systems and its pure::variants platform strengthens configuration management across engineering domains, supporting integration with Codebeamer and Windchill. The acquisition of ServiceMax adds advanced field service functionality, including work order management and technician scheduling, aligning with manufacturers’ shift toward service-centric models. PTC also broadened its ALM portfolio with the acquisition of Intland Software, bringing the Codebeamer suite into its ecosystem to support safety-critical and regulated industries, while reinforcing its strategy to deliver scalable, end-to-end digital engineering solutions.

PTC Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying PTC applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of PTC and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified PTC PLM Cloud, customers.

PTC Key Enterprise and Cloud Applications

PTC PLM Cloud,

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PTC Direct vs Indirect sales

PTC Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified PTC Customers

No. of PTC Customers: 30000

No. of PTC Enterprise Applications Customers: 30000

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No. of PTC Cloud Subscribers: x

PTC supports over 32,000 enterprises worldwide across a wide range of manufacturing sectors, including industrial equipment, automotive, aerospace and defense, high tech, medical devices, retail, and consumer goods. Its solutions are designed to address the demands of globally distributed operations, helping organizations improve product development, streamline operations, and enhance service management in complex environments.

Its customer base includes a diverse set of companies such as 3M, Airbus, Adidas, AGCO, Barco, Callaway Cars, DMG Mori, Fujitsu, Honeywell, Ingersoll Rand, Lockheed Martin, Medtronic, Philips, Schneider Electric, and Volvo. These organizations rely on PTC's technologies to manage complexity, drive innovation, and support digital transformation across product and service lifecycles.

PTC Market Opportunities, M&A and Geo Expansions

PTC’s appointment of Robert Dahdah as Executive Vice President and Chief Revenue Officer brings a strategic focus to advancing growth in the Digital Thread market. With extensive experience in global sales and vertical-focused execution, Dahdah is expected to strengthen customer engagement, scale operations internationally, and support targeted go-to-market strategies. His role is central to improving revenue performance and expanding PTC’s reach across industries adopting integrated product lifecycle and digital thread solutions.

The company also deepened its presence in the automotive sector through a strategic supplier agreement with Volkswagen Group, which selected Codebeamer ALM to support software development for electric vehicles. This deployment focuses on improving efficiency in engineering functions such as requirements and testing. Meanwhile, the integration of Onshape’s SaaS capabilities has accelerated the development of PTC’s Atlas platform, enabling faster rollout and improved scalability of applications like Creo and Vuforia as part of the company's broader shift toward cloud-native product development tools.

PTC Risks and Challenges

PTC operates in highly competitive and fast-changing markets, where the shift toward SaaS models presents both opportunity and risk. Despite expanding its cloud-native portfolio, slower adoption rates and intense competition from established players and emerging startups may limit customer acquisition and revenue growth. Challenges in keeping pace with evolving market demands and customer expectations could negatively affect PTC’s financial results and market relevance. The addition of Janesh Moorjani to the Board brings financial and operational expertise, supporting oversight as the company navigates these strategic and competitive pressures.

PTC Ecosystem, Partners, Resellers and SI

PTC announced a strategic collaboration with Microsoft and Volkswagen Group to develop Codebeamer Copilot, a generative AI assistant integrated into its Codebeamer ALM platform. Utilizing Microsoft Azure AI, the Copilot automates requirements management tasks such as specification generation, duplicate detection, and quality validation, aiming to improve efficiency and reduce time-to-market in software-defined product development. This partnership strengthens PTC’s position in the ALM and generative AI markets, particularly within the automotive sector, with a beta release planned soon.

In addition, PTC extended its collaboration with Schaeffler to support the latter’s digital transformation by standardizing its engineering IT landscape using PTC’s comprehensive solutions, including CAD, PLM, ALM, and model-based systems engineering. This initiative replaces customized systems with scalable standard applications to improve agility, enterprise software integration, and regulatory compliance. PTC has also deepened strategic alliances with Microsoft, Rockwell Automation, and Vodafone Business, advancing cloud-based IIoT manufacturing solutions and enabling rapid deployment of IoT and AR applications across industries, further expanding its presence in connected industrial technologies.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

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