QAD Strengths, Domain Expertise, and Key Differentiators
QAD’s product strength lies in its tightly integrated Adaptive Applications suite, delivering end-to-end functionality for finance, manufacturing, customer, and supply chain management. Built on the QAD Enterprise Platform, it features the Adaptive UX and allows for seamless extension and upgrades.
The company stands out through its domain depth in automotive, life sciences, industrial, high-tech, food & beverage, and consumer products. QAD’s FDA-qualified cloud and MMOG/LE integration show vertical-specific dedication.
QAD’s AI innovations—including Champion and Miny—mark a pragmatic application of Gen AI for compliance, process insights, and user experience. More than buzzwords, these tools are generating measurable outcomes in productivity, quality, and decision accuracy.
QAD Recent Developments
QAD continues to gain momentum as a cloud-first enterprise software for global manufacturing and supply chain organizations. The Fall 2024 Adaptive Applications release introduces QAD Advanced Scheduling—an AI-enhanced solution enabling manufacturers to improve factory performance through intelligent production sequencing and changeover minimization. Alongside this, the Champion generative AI assistant has expanded beyond product classification into process intelligence, supporting anomaly detection and data-driven decision-making.
The company’s broader transformation initiative was reinforced in February 2024 with the launch of the Industrial Transformation Platform (O³), targeting optimization across People, Processes, and Systems. Recent upgrades to QAD Digital Supply Chain Planning (DSCP) and the debut of “Miny,” a Gen AI assistant embedded in QAD Process Intelligence, reflect a sustained push into AI, cloud, and IoT-enabled innovation.
QAD Mergers and Acquisitions (M&A) Activities
Strategic acquisitions have been central to QAD’s evolution. The October 2024 acquisition of Phenix Software Inc., now QAD Advanced Scheduling, strengthens its factory floor capabilities. The solution, born out of Zinata Inc., addresses a core challenge in manufacturing—suboptimal sequencing and inefficient changeovers—through AI-powered production optimization.
QAD’s 2023 acquisition of Redzone, a Connected Workforce Platform, added a new dimension to frontline workforce productivity and collaboration, particularly valuable amid labor constraints. These deals illustrate QAD’s commitment to inorganic growth focused on operational intelligence, factory execution, and workforce enablement.
QAD Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying QAD applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of QAD and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified QAD Adaptive ERP, QAD EQMS, QAD Digital Supply Chain Planning (DSCP) customers.
QAD Overview
101 Innovation Place
Santa Barbara, CA, 93108, United States
1 805-566-6100
https://www.qad.com/
Ownership: - Thoma Bravo
Number of Employees: 1700
Functional Markets: Analytics and BI, CRM, eCommerce, EPM, ERP Financial, ERP Services and Operations, PLM, PPM, Procurement, SCM,
Key Verticals: Automotive, CPG, Life Sciences, Manufacturing,
QAD Key Enterprise and Cloud Applications
QAD Adaptive ERP, QAD EQMS, QAD Digital Supply Chain Planning (DSCP)
QAD Revenues, $M:
Type/Year | 2023 | 2024 | YoY Growth, % |
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Total Revenues, $M | Subscribe | Subscribe | Subscribe |
Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
QAD Revenue Breakdown By Type, $M:
QAD Enterprise Applications Revenues By Functional Markets, $M:
QAD Enterprise Applications Revenues By Verticals, $M:
QAD Revenues By Region, $M
Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
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Americas | Subscribe | Subscribe | Subscribe | Subscribe |
EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
APAC | Subscribe | Subscribe | Subscribe | Subscribe |
Total | Subscribe | Subscribe | Subscribe | Subscribe |
QAD Direct vs Indirect sales
Type | Direct Sales | Indirect Sales | Total |
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Type % | Subscribe | Subscribe | Subscribe |
Revenues, $M | Subscribe | Subscribe | Subscribe |
QAD Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified QAD Customers
No. of QAD Customers: 2500
No. of QAD Enterprise Applications Customers: x
No. of QAD Cloud Customers: x
No. of QAD Cloud Subscribers: 300000
QAD serves hundreds of global manufacturing brands, with a strong presence in North America, Europe, and Asia-Pacific. A notable customer win includes Envista, a multinational dental conglomerate, which adopted QAD GTTE to manage complex, high-volume deliveries and ensure compliance across global markets.
While QAD boasts a loyal base, many customers are on legacy versions—a challenge and opportunity. Upgrading or re-implementing into the cloud enables access to the latest capabilities, including AI and analytics, but requires careful change management.
QAD Market Opportunities, M&A and Geo Expansions
QAD is well-positioned to capitalize on smart manufacturing, supply chain digitization, and Gen AI adoption. The company’s vertical expertise opens doors in life sciences and automotive, especially as regulatory complexity and quality expectations grow. With labor and energy costs on the rise, QAD’s scheduling, quality, and connected workforce tools resonate strongly.
Regionally, expansion in Asia-Pacific and Latin America, where manufacturing digitalization is accelerating—offers untapped potential. The growing demand for cloud-based ERP alternatives to legacy systems (e.g., SAP ECC, Oracle EBS) further expands QAD’s addressable market.
QAD Risks and Challenges
Despite its strengths, QAD faces notable go-to-market challenges. A significant portion of its customer base is still on-premises or outdated versions, often heavily customized. Migration to QAD Cloud may require reimplementation, creating friction and opening the door to competitive alternatives.
While QAD supports multi-tenancy at the IaaS layer, it does not fully embrace a multi-tenant SaaS model, potentially limiting scalability in high-growth SMB segments. Also, execution risk in new AI and IoT investments remains, especially in proving ROI across broader use cases.
QAD Ecosystem, Partners, Resellers and SI
QAD operates a hybrid go-to-market model, combining direct sales with a growing network of system integrators and value-added resellers, such as Zinata. Its ecosystem is expanding through strategic partnerships, such as the SMC³ integration for digitizing LTL shipping in the U.S., enhancing logistics capabilities.
The QAD Enterprise Platform encourages third-party innovation and extensibility, creating a foundation for network effects across vertical-specific apps and services. Continued development of APIs, integrations, and AI services will be key to reinforcing its ecosystem advantage.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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