Qualtrics Strengths, Domain Expertise, and Key Differentiators
Qualtrics offers an experience management platform that helps organizations improve customer, employee, product, and brand experiences. CustomerXM helps businesses understand and enhance the customer journey, while EmployeeXM focuses on boosting employee engagement and retention. ProductXM enables teams to gather feedback for better product development, and BrandXM tracks brand perception and performance. All solutions are powered by AI-driven analytics, automated workflows, and seamless integrations with enterprise systems.
Qualtrics Recent Developments
Between 2022 and 2025, Qualtrics launched a series of innovations to enhance customer and employee experience through advanced AI and data analytics. In 2025, the company introduced Qualtrics Edge, a market intelligence platform combining AI, synthetic insights, and expert advisory services, and Experience Agents, AI-driven agents built on LangChain’s LangGraph to deliver personalized interactions at scale. Earlier, it rolled out new AI features in XM for Employee Experience to turn complex feedback into actionable insights, and achieved FedRAMP Moderate Authorization for its XM Discover suite, enabling U.S. federal agencies to leverage its AI-powered analytics. Notable earlier releases include Digital Experience Analytics (DXA) for behavioral web analytics, CrossXM to unify employee, customer, and brand insights, and Video Feedback, bringing machine learning to qualitative video responses.
Qualtrics Mergers and Acquisitions (M&A) Activities
In June 2023, Qualtrics completed its acquisition by Silver Lake, in partnership with the Canada Pension Plan Investment Board (CPP Investments), gaining full ownership, including SAP’s majority stake. Earlier, in 2021, Qualtrics expanded its capabilities through two key acquisitions: Clarabridge in October, enhancing its platform with AI-driven customer feedback analysis across multiple channels, and SurveyVitals in December, strengthening its presence in healthcare experience management by partnering with over 350 healthcare organizations and 16,000 clinicians globally.
Qualtrics Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Qualtrics applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Qualtrics and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Qualtrics CustomerXM, Qualtrics EmployeeXM, Qualtrics BrandXM, Qualtrics ProductXM, Qualtrics DesignXM, Qualtrics CoreXM, dscvrXM customers.
Qualtrics Overview
333 West River Park Drive
Provo, UT, 84604, United States
1 385-203-4999
Ownership: - x
Number of Employees: 6000
Functional Markets: Collaboration, CRM, HCM,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction and Real Estate, CPG, Distribution, Education, Government, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Non Profit, Oil Gas Chemicals, Professional Services, Retail, Transportation, Utility,
Qualtrics Key Enterprise and Cloud Applications
Qualtrics CustomerXM, Qualtrics EmployeeXM, Qualtrics BrandXM, Qualtrics ProductXM, Qualtrics DesignXM, Qualtrics CoreXM, dscvrXM
Qualtrics Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Qualtrics Revenue Breakdown By Type, $M:
Qualtrics Enterprise Applications Revenues By Functional Markets, $M:
Qualtrics Enterprise Applications Revenues By Verticals, $M:
Qualtrics Revenues By Region, $M
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Qualtrics Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Qualtrics Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Qualtrics Customers
No. of Qualtrics Customers: 20000
No. of Qualtrics Enterprise Applications Customers: 20000
No. of Qualtrics Cloud Customers: 20000
No. of Qualtrics Cloud Subscribers: x
Qualtrics serves over 20,000 customers in more than 120 countries, analyzing upwards of 3.5 billion conversations annually in over 20 languages through its XM Platform. Recognized as a trusted leader in global experience management, Qualtrics supports a wide range of industries with a diverse client base that includes Goldman Sachs, Pinterest, BMW, Under Armour, Mercado Libre, UPS, Kroger, MasterCard, JetBlue, and many more.
Qualtrics Market Opportunities, M&A and Geo Expansions
In September 2024, Qualtrics announced a US$200 million commitment to double its investment in Latin America and the Caribbean (LATAM) over the next five years. This initiative aims to expand the company’s regional expertise, capabilities, and operations, supporting organizations in enhancing customer and employee experiences to strengthen customer loyalty, increase employee engagement, and elevate brand awareness.
Qualtrics Risks and Challenges
Scaling rapidly in new geographies—especially LATAM and APAC—demands localized expertise, stronger brand presence, and compliance agility, which could strain operations.
Qualtrics Ecosystem, Partners, Resellers and SI
In January 2025, Qualtrics announced a new partnership aimed at integrating SAP SuccessFactors with Qualtrics XM for Employee Experience. This collaboration is designed to enhance employee engagement, reduce attrition, retain top talent, and boost productivity. The Qualtrics Partner Network, comprising over 400 global companies—including Adobe, Salesforce, Deloitte, Accenture, and Korn Ferry—supports these efforts by delivering transformative business outcomes across strategic, innovation, advisory, alliance, and delivery categories.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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