Reckon Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Reckon Strengths, Domain Expertise, and Key Differentiators

Reckon stands out for its hybrid approach to cloud and desktop software, giving customers flexibility during transitional phases. Its strength lies in delivering solutions tailored to small and medium businesses, with a comprehensive product portfolio spanning accounting, payroll, and practice management.

Reckon has been proactive in embedding AI and ML into its payroll offerings, as evidenced by the rapid adoption of its STP-compliant mobile apps. The company’s user-first philosophy, focus on compliance, and domain expertise in SME software are strong differentiators in a crowded market.

Reckon Recent Developments

Reckon continues to make significant strides in transforming its business toward a cloud-first, AI-powered future. The December 2024 acquisition of Cashflow Manager and okke has added over 20,000 SME clients and 1,000 accounting and bookkeeping partners to Reckon’s portfolio, reinforcing its commitment to the Australian SME software market.

This expansion complements the company’s existing user base of 600,000 customers across Australia, New Zealand, the UK, and the US. Building on the momentum of earlier mobile innovations—such as Reckon Mate and the Single Touch Payroll app, which processed over 780,000 pay runs—the company remains focused on delivering intuitive, secure, and scalable financial management tools that meet evolving compliance and user experience expectations.

Reckon Mergers and Acquisitions (M&A) Activities

Reckon’s M&A strategy has been deliberate and growth-focused. The acquisition of Cashflow Manager and okke adds immediate scale, recurring revenue, and cross-sell potential within Reckon’s Business Group. Earlier deals—such as the acquisition of perpetual cloud licenses from Pose and MicroManager—also signal Reckon’s intent to accelerate the "cloudification" of its core platforms. These moves are setting the stage for long-term digital transformation and revenue diversification while allowing Reckon to optimize operational efficiency and broaden its product suite.

Reckon Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Reckon applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Reckon and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Reckon One, Reckon One Payroll, Reckon Cloud POS customers.

Reckon Key Enterprise and Cloud Applications

Reckon One, Reckon One Payroll, Reckon Cloud POS

Reckon Revenues, $M:

Reckon Revenue Breakdown By Type, $M:

Reckon Enterprise Applications Revenues By Functional Markets, $M:

Reckon Enterprise Applications Revenues By Verticals, $M:

Reckon Revenues By Region, $M

Reckon Direct vs Indirect sales

Reckon Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Reckon Customers

No. of Reckon Customers: 620000

No. of Reckon Enterprise Applications Customers: 620000

No. of Reckon Cloud Customers: 111000

No. of Reckon Cloud Subscribers: 111000

With a base of over 600,000 customers, Reckon has a deep and diversified footprint in key markets. Clients include law firms, allied health providers, and micro-businesses, with a core focus on the SME segment. Its geographical spread covers Australia and New Zealand, with growing traction in the UK and the US. Notable wins include partnerships with academic institutions such as The Career Academy and longstanding relationships with enterprise partners like Canon USA and Konica Minolta, further validating its global appeal and multi-industry utility.

Reckon Market Opportunities, M&A and Geo Expansions

Reckon is well-positioned to capitalize on the shift toward cloud-native solutions in accounting and payroll. With Open Banking, embedded finance, and digital compliance becoming integral to business operations, Reckon’s future-ready platforms provide ample room for horizontal expansion into fintech partnerships and vertical specialization in legal, healthcare, and services sectors. Internationally, growing interest in simple, modular financial software among SMEs in North America and Europe presents an avenue for sustained growth and brand visibility.

Reckon Risks and Challenges

Despite strong fundamentals, Reckon faces challenges common to mid-tier software vendors: integrating acquisitions, migrating legacy users to cloud solutions, and maintaining innovation velocity amid rising competitive pressures from Xero, MYOB, and global cloud-native entrants.

Additionally, the complexity of harmonizing diverse product lines under one digital ecosystem increases the risk of service disruption and user attrition if not managed carefully. Reckon must also stay vigilant against cyber threats and data compliance risks as its cloud offerings scale.

Reckon Ecosystem, Partners, Resellers and SI

Reckon’s ecosystem benefits from a healthy mix of direct and indirect sales. Strategic partnerships with vocational institutions and large resellers support a broad go-to-market footprint. Collaborations with major players such as Canon and Konica Minolta extend Reckon's reach across key markets, while the integration of education partnerships builds long-term loyalty and product familiarity. The company’s ability to foster ecosystem stickiness through APIs, training programs, and white-labeled cloud services will be critical as it drives toward a unified, modern SaaS experience.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: