Rockwell Automation Strengths, Domain Expertise, and Key Differentiators
Rockwell Automation, a prominent American provider of industrial automation and information solutions, is advancing the integration of IT and OT systems through its Connected Enterprise framework. This approach enables manufacturers to harness operational, business, and transactional data across their organizations, unlocking new opportunities for enhanced visibility and decision-making. Leveraging IoT technologies, Rockwell incorporates Azure-powered analytics alongside line-of-business applications and Power BI dashboards to deliver centralized, real-time insights into critical asset performance and management.
Rockwell Automation Recent Developments
In March 2024, Rockwell Automation has appointed Stephen Ford as Vice President and Chief Information Security Officer, marking a strategic move to enhance its cybersecurity capabilities. With over 30 years of experience in IT and cybersecurity leadership, including his most recent role as VP of Global Security at McKesson, Ford will lead the development of a comprehensive cybersecurity strategy to protect Rockwell’s infrastructure, products, and customer ecosystems. His expertise is expected to strengthen the resilience of the company’s Connected Enterprise and support its broader digital transformation goals.
In August 2024, Rockwell Automation appointed Christian Rothe as Senior Vice President and Chief Financial Officer, bringing extensive leadership experience from Graco Inc., where he served as CFO and president of the Global Industrial Division. Rothe’s expertise in finance, strategic planning, and manufacturing positions him to drive Rockwell’s growth and margin expansion objectives. Concurrently, Rockwell named Brian Hovey as Vice President, Global Marketing and Chief Marketing Officer, leveraging over 25 years of global leadership at Honeywell and Dell Technologies. Hovey’s focus on demand generation, brand development, and go-to-market strategy is expected to enhance Rockwell’s global market presence amid its ongoing digital transformation.
In February 2024, Rockwell Automation introduced FactoryTalk Remote Access, a secure remote connectivity solution within its FactoryTalk Optix portfolio. Designed to enhance operational agility, the software enables rapid response to production issues by allowing experts to access equipment from any location, significantly reducing downtime and travel-related costs. With full OPC UA support and seamless integration across both Rockwell and third-party systems, the solution aligns with the portfolio’s flexible, scalable, and license-based architecture tailored to evolving industrial automation needs.
In January 2024, Rockwell Automation launched FactoryTalk Optix, a cloud-enabled HMI visualization platform designed to enhance industrial process efficiency and flexibility. As part of the broader FactoryTalk Optix portfolio, the software supports web-based design, multi-user collaboration, and native interoperability with both Rockwell and third-party controllers. With OPC UA support and modular, capability-based licensing, FactoryTalk Optix offers a scalable, vendor-agnostic solution tailored to evolving industrial automation needs.
Rockwell Automation Mergers and Acquisitions (M&A) Activities
In November 2021, Rockwell Automation acquired AVATA, a leading systems integrator specializing in Oracle Cloud solutions across Supply Chain Management (SCM), Enterprise Resource Planning (ERP), and Enterprise Performance Management (EPM). This acquisition significantly enhances Rockwell’s enterprise application capabilities and reinforces its position as a comprehensive provider of end-to-end digital transformation solutions.
In September 2021, Rockwell Automation acquired Plex Systems, a recognized leader in cloud-native smart manufacturing solutions. This acquisition expands Rockwell’s industrial software portfolio by integrating Plex’s scalable SaaS platform, which supports manufacturing execution, quality management, and supply chain operations. Plex now operates within Rockwell’s Software and Control segment, advancing the company’s end-to-end digital transformation strategy.
Rockwell Automation Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Rockwell Automation applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Rockwell Automation and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified FactoryTalk, DesignSuite, OperationSuite, MaintenanceSuite, InnovationSuite, customers.
Rockwell Automation Overview
1201 South Second Street
Milwaukee, WI, 53204, United States
1 414-382-2000
https://www.rockwellautomation.com/
Ownership: - NYSE: ROK
Number of Employees: 27000
Functional Markets: Analytics and BI, ERP Services and Operations, PLM, SCM,
Key Verticals: Aerospace and Defense, Automotive, Construction and Real Estate, CPG, Life Sciences, Manufacturing, Oil Gas Chemicals, Professional Services, Retail, Transportation, Utility,
Rockwell Automation Key Enterprise and Cloud Applications
FactoryTalk, DesignSuite, OperationSuite, MaintenanceSuite, InnovationSuite,
Rockwell Automation Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Rockwell Automation Revenue Breakdown By Type, $M:
Rockwell Automation Enterprise Applications Revenues By Functional Markets, $M:
Rockwell Automation Enterprise Applications Revenues By Verticals, $M:
Rockwell Automation Revenues By Region, $M
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Rockwell Automation Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Rockwell Automation Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Rockwell Automation Customers
No. of Rockwell Automation Customers: x
No. of Rockwell Automation Enterprise Applications Customers: x
No. of Rockwell Automation Cloud Customers: x
No. of Rockwell Automation Cloud Subscribers: x
Rockwell Automation delivers industrial automation and information solutions across more than 100 countries, with its largest international markets including China, Canada, Italy, Mexico, Germany, and the United Kingdom. Its diverse customer base spans major global enterprises such as South African Breweries, BHP Billiton, Michelin Group, Nestlé USA, M.G. Bryan, Hillshire Brands, and King’s Hawaiian, reflecting its broad industry reach and market penetration.
Rockwell Automation Market Opportunities, M&A and Geo Expansions
In April 2024, Rockwell Automation appointed Matheus Bulho as Senior Vice President of Software & Control, positioning the company to strengthen its leadership in industrial automation and digital transformation. With over 20 years at Rockwell, including roles in business management, product strategy, and technical operations across global markets, Bulho brings deep expertise in aligning software and hardware innovation with customer value. His leadership presents a strategic opportunity for Rockwell to accelerate growth in control systems, information software, and cybersecurity infrastructure—key areas for expanding digital industrial capabilities and competitive differentiation.
Rockwell Automation Risks and Challenges
Rockwell Automation has recently undergone significant leadership changes, including new appointments for Chief Financial Officer, Chief Marketing Officer, Chief Information Security Officer, Senior Vice President of Software & Control, and President of the Americas Region. While these shifts may bring fresh perspectives, they also introduce potential risks related to strategic realignment, operational disruption, and short-term uncertainty in execution and organizational focus.
Rockwell Automation Ecosystem, Partners, Resellers and SI
In 2023, Rockwell Automation and Microsoft expanded their strategic partnership to accelerate industrial automation design using generative AI. By integrating Microsoft’s Azure OpenAI Service into Rockwell’s FactoryTalk® Design Studio™, the collaboration aims to enhance workforce productivity and significantly reduce time-to-market for industrial automation solutions.
IIn November 2020, Rockwell Automation enhanced its global OEM Partner Program to provide greater market access, streamlined processes, and standardized product alignment for manufacturers. This initiative enables OEMs—also known as Machine and Equipment Builders—to fully leverage Rockwell’s industrial automation technologies in designing and delivering innovative solutions. The program rewards OEMs that demonstrate strong commitment to Rockwell’s portfolio and collaboration, fostering closer customer-partner alignment and driving innovation through Rockwell’s domain expertise.
Rockwell Automation’s Encompass Partner Program expanded with four new members and regional growth from two existing partners, enhancing customer access to specialized third-party solutions. New members include Armstrong International, offering advanced wireless steam trap monitoring; Fluidmesh Networks, providing wireless IoT solutions for large-scale industrial and urban applications; Eagle Technology, delivering Proteus CMMS software for optimized factory operations; and Prime Technologies, focused on quality management software for calibration and maintenance. Additionally, Wunderlich-Malec Engineering joined the Solution Partner Program as a qualified system integrator supporting risk reduction through Rockwell technologies. Concurrently, five companies joined the PartnerNetwork program, with two existing partners expanding into the EMEA region, further strengthening collaborative capabilities across Rockwell’s global automation ecosystem.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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