SABRE Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

SABRE Strengths, Domain Expertise, and Key Differentiators

Sabre Corporation is a software and technology company dedicated to addressing the most significant opportunities and complex challenges in the travel and hospitality industry. The company connects travel suppliers and buyers worldwide through innovative products and cutting-edge technology solutions. Leveraging speed, scale, and deep insights, Sabre develops tomorrow’s technology today, enabling airlines, hoteliers, travel agencies, and other partners to efficiently retail, distribute, and fulfill travel services on a global scale.

SABRE Recent Developments

In November 2024, Sabre Corporation introduced Sabre Red Launchpad™, a groundbreaking solution designed to simplify the travel booking process. Building on the success of its pilot phase, this professional-grade, user-friendly interface provides travel agents with seamless access to AI-powered capabilities and multi-source content, eliminating the need for in-depth Global Distribution System (GDS) expertise. The platform aims to enhance efficiency and streamline the booking experience for agents, empowering them with advanced tools to meet the evolving needs of travelers.

In June 2024, Sabre Hospitality, a division of Sabre Corporation, introduced the next evolution of its retailing solution: SynXis Retailing. This enhanced platform features the addition of standalone offers, independent of room reservations, along with automated fulfillment powered by Nuvola. With these innovations, SynXis Retailing positions itself as the most comprehensive retailing solution in the market, providing hospitality providers with greater flexibility and operational efficiency.

In June 2024, Sabre Hospitality, a division of Sabre Corporation, unveiled SynXis Concierge.AI, an innovative solution leveraging the power of Generative AI to revolutionize customer service for hoteliers. This cutting-edge technology is designed to enhance guest interactions, streamline service delivery, and elevate the overall hospitality experience.

In August 2023, Sabre Corporation introduced Lodging AI, an innovative enhancement to its Sabre Travel AI™ suite, designed to optimize Content Services for Lodging within the travel sector. This AI-powered solution enables travel agencies to increase hotel attachment rates by analyzing property attributes, customer trip segmentation, and individual preferences to deliver personalized lodging recommendations, thereby unlocking new revenue opportunities. The first two micro-services of Lodging AI are now available, with additional use cases in development. These advancements are expected to improve agent efficiency, provide more tailored options for travelers, and drive enhanced profitability for Sabre's customers.

SABRE Mergers and Acquisitions (M&A) Activities

As its latest acquisition, Sabre Corporation has acquired Techsembly, a leading provider of hospitality e-commerce solutions. Techsembly’s automated platform enables hotels to streamline the management of online stores and gift card sales, seamlessly integrating with Sabre's SynXis Retail Studio. This unified solution offers hoteliers a comprehensive retailing platform designed to optimize revenue generation. The acquisition underscores Sabre's strategic commitment to strengthening its hotel commerce and distribution capabilities, further cementing its leadership position in the industry.

SABRE Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying SABRE applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of SABRE and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Sabre Airline Solutions, Sabre Property Management System, SynXis Central Reservation System customers.

SABRE Key Enterprise and Cloud Applications

Sabre Airline Solutions, Sabre Property Management System, SynXis Central Reservation System

SABRE Revenues, $M:

SABRE Revenue Breakdown By Type, $M:

SABRE Enterprise Applications Revenues By Functional Markets, $M:

SABRE Enterprise Applications Revenues By Verticals, $M:

SABRE Revenues By Region, $M

SABRE Direct vs Indirect sales

SABRE Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified SABRE Customers

No. of SABRE Customers: x

No. of SABRE Enterprise Applications Customers: x

No. of SABRE Cloud Customers: x

No. of SABRE Cloud Subscribers: 3 million

In 2024, Sabre expanded its customer portfolio by securing a number of new clients and further strengthening its existing relationships. Notable new additions include tiket.com, Garuda Indonesia, Minacia, Virgin Australia, PLAY Airlines, Malaysia Airlines, Air Serbia, InterparkTriple, Furlong-Fox, and many others. These partnerships highlight Sabre’s continued growth and commitment to providing innovative solutions across the global travel and hospitality industry.

SABRE Market Opportunities, M&A and Geo Expansions

Sabre has significantly broadened its ecosystem through strategic distribution agreements with prominent airlines, including SAS, Royal Air Philippines, United Airlines, Air New Zealand, Finnair, and others. These partnerships are designed to reinforce Sabre's market presence in key geographic regions. As part of its commitment to transforming the travel industry, Sabre's Commercial Platform offers a suite of comprehensive digital solutions, including dynamic pricing capabilities, an API hub, a high-performance shopping engine, and a mobile-first workspace for airport agents. These innovations are strategically aimed at enhancing customer experiences while driving long-term revenue growth.

SABRE Risks and Challenges

In April 2025, Sabre Corporation and TPG, a global asset management firm, announced a definitive agreement for TPG to acquire Sabre’s Hospitality Solutions business for $1.1 billion in cash. This transaction introduces both internal and external risks. Internally, Sabre faces challenges in optimizing operational efficiency and focusing on core businesses. Externally, competition, evolving customer demands, and technological advancements present ongoing risks. Additionally, Sabre's revenue is closely tied to the global travel and airline industries, leaving it vulnerable to economic downturns, global events, and geopolitical tensions that could reduce travel demand. The competitive landscape, with key players like Amadeus and Travelport, also poses a risk to market share and pricing strategies.

SABRE Ecosystem, Partners, Resellers and SI

In October 2024, Sabre Corporation and Serko, a leading online travel technology company, announced a definitive agreement under which Serko will acquire GetThere, Sabre’s robust business travel management solution. Through this strategic partnership, Serko will integrate the GetThere business and collaborate closely with Sabre to enhance product capabilities for corporate clients. The collaboration aims to drive growth by expanding the customer base of both companies, delivering greater value to travel management companies (TMCs), corporate travel buyers, and business travelers. Additionally, the partnership outlines a joint approach to commercial, sales, and marketing initiatives, with a focus on fostering growth in North America and other key global markets.

In 2024, Sabre Corporation renewed its longstanding partnership with ACI Blueteam Spa through a multi-year contract. This strategic renewal strengthens Sabre's position in the Italian market and underscores its successful expansion across Europe. The partnership highlights Sabre's commitment to a customer-centric approach, which is designed to adapt to the evolving demands of the travel sector.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: