Sage Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

56 Sage

Sage Strengths, Domain Expertise, and Key Differentiators

To enhance its position in these domains, Sage is capitalizing on the proficiency and SaaS DNA of Intacct. Leveraging the longstanding accounting relationships it has cultivated with regulatory bodies and financial institutions, along with its unique access to valuable data, Sage aims to better serve emerging digital networks. Recognizing the power of collective data, over 6 million organizations manage their businesses using Sage software, primarily within the Sage 50 franchise. Additionally, approximately 200,000 customers utilize X3 and Sage BMS (formerly known as Business Management Software). Notably, Sage has shifted from using the ERP label, opting for Business Management Software instead. Sage Payroll, which supports over 30 million employees worldwide, is employed by 8 million businesses in the UK alone.

Sage Recent Developments

The company's strategic focus on cloud-based solutions and AI integration has been pivotal, with the introduction of Sage Copilot—an AI-powered assistant designed to streamline tasks such as invoice generation and debt collection. This innovation has already been adopted by over 40,000 UK customers. The company's expansion in North America, now accounting for nearly half of its revenue, further solidifies its global market position.

Sage Mergers and Acquisitions (M&A) Activities

In its pursuit of growth and diversification, Sage has actively engaged in mergers and acquisitions, completing 25 deals across sectors such as finance, accounting technology, and HR tech. Notable acquisitions include ForceManager, Infineo, and Corecon, which have enhanced Sage's capabilities in CRM, financial reporting, and construction project management, respectively. These strategic moves align with Sage's objective to broaden its service offerings and strengthen its presence in key markets.

Sage Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Sage applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Sage and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Sage Business Cloud, Sage50 customers.

Sage Key Enterprise and Cloud Applications

Sage Business Cloud, Sage50

Sage Revenues, $M:

Type/Year20232024YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Sage Revenue Breakdown By Type, $M:

TypeLicenseServicesHardwareS&MSaaSPaaSIaaSOtherTotal
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

Sage Revenues By Region, $M

Region% of Total Revenues2024 Total Revenues, $M2024 Enterprise Applications Revenues, $M2024 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Sage Direct vs Indirect sales

TypeDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Sage Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Sage Customers


No. of Sage Customers: 6 Million

No. of Sage Enterprise Applications Customers: x

No. of Sage Cloud Customers: x

No. of Sage Cloud Subscribers: x


Sage software is trusted by a vast number of organizations worldwide. The Sage 50 franchise alone serves as the backbone for over 2.5 million businesses. Additionally, X3 and Sage BMS are utilized by around 200,000 customers, with Sage Payroll facilitating the payment process for over 30 million employees globally, including 8 million in the UK alone.

Among Sage's diverse clientele are entities such as Endeavor, Smith Heating and Air Conditioning (using Sage 100 Contractor), PROPAC Pharmacy, American Pool Enterprises, Lincoln Waste Solutions, Power Distributing, Avon Rubber, TJ Furniture, Haremar Plastic, Nashville Wire, SkyGolf, RadComm Systems, USA Tile And Marble, Forma Construction, Gary Yamamoto Custom Baits, Premier Mechanical Services, Reborn Cabinets, Fincantieri Marine Group, Symington's, Oak Furnitureland, Transatel, Siblu France, Crosswater, CJ WildBird Foods, Vestiaire Collective, and numerous others.

Sage Market Opportunities, M&A and Geo Expansions

The increasing demand for digital transformation among SMEs presents significant growth opportunities for Sage. The company's advancements in AI and cloud computing, exemplified by Sage Copilot, position it to meet the evolving needs of modern businesses. Furthermore, Sage's expansion into the North American market and its strategic acquisitions enhance its potential to capture a larger share of the global software market.

Sage Risks and Challenges

Despite its strengths, Sage faces risks associated with market competition, economic fluctuations, and technological disruptions. The competitive landscape includes formidable players like Intuit, Oracle and SAP, necessitating continuous innovation and differentiation. Additionally, the rapid pace of technological change requires Sage to remain agile and responsive to emerging trends.

Sage Ecosystem, Partners, Resellers and SI

Sage has developed a comprehensive ecosystem comprising accountants, resellers, and technology partners, which amplifies its market reach and service capabilities. This network facilitates the delivery of integrated solutions and supports Sage's commitment to customer success. By fostering collaborative relationships and investing in partner development, Sage enhances its value proposition and drives sustained growth.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).


For additional information on our methodologies, here's the link:

https://www.appsruntheworld.com/About Us
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https://www.appsruntheworld.com/FAQ