SD Worx Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

SD Worx Strengths, Domain Expertise, and Key Differentiators

SD Worx is a European HR and payroll provider offering integrated cloud-based solutions for HR, payroll, and workforce management, targeting SMEs, but also midmarket and larger organizations, with their own best-in-suite approach. Their continuous payroll technology enables real-time processing and improved financial transparency. They operate across multiple European markets, combining local compliance expertise with strategic acquisitions to expand their reach. SD Worx also invests in innovation, including AI-driven workforce planning and mobile solutions, while providing access to tax and legal advisory services. This blend of technology, regional knowledge, and service supports organizations in managing HR and payroll efficiently.

SD Worx Recent Developments

SD Worx has introduced a new continuous payroll technology in Germany in 2025, enhancing its cloud-based HR solution, SD Worx Buddy. This innovative technology eliminates batch payroll processing, offering real-time simulation, calculation, and reporting. SD Worx Buddy integrates HR, payroll, and time management, designed for SMEs to digitize and optimize HR processes. Key benefits include real-time payroll calculations, smart automation, and full transparency throughout the payroll process. This solution aims to help SMEs manage complex employment legislation and compliance efficiently.

SD Worx Buddy has been introduced in Finland and Luxembourg in 2024. In these countries, the Core HR module integrates with local payroll engines, providing SMEs with tailored solutions that comply with regional regulations.

In February 2025, SD Worx strengthened its partnership with SAP by integrating SD Worx Quick Apply into SAP SuccessFactors environments. This integration streamlines the recruitment process, allowing for quicker and more efficient hiring within SAP-integrated systems.

SD Worx Mergers and Acquisitions (M&A) Activities

In August 2024, SD Worx Staffing Solutions acquired TMF Jobs, a recruitment and temporary employment agency specializing in European cross-border workers. This acquisition reinforced SD Worx's market position and expanded its presence in the Netherlands.

In July 2024, SD Worx signed an agreement to acquire F2A, Italy's leading HR and payroll solutions provider, from private investment firm Ardian. The deal, finalized in November 2024, marked SD Worx's largest acquisition to date and significantly expanded its presence in the Italian market.

In the first half of 2024, SD Worx acquired TribePerk, a Polish HR tech startup offering integrated HR cloud solutions, including payroll, core HR, and time & attendance. This acquisition strengthened SD Worx's position in the Polish SME market.

SD Worx also acquired Romanian Software, a leading provider of HR and payroll solutions in Romania. This move enhanced SD Worx's capabilities in the Romanian market, contributing an additional €23.2 million in revenue.

Earlier in 2024, SD Worx's subsidiary Protime acquired SheepBlue, an AI-driven workforce planning software. This acquisition enhanced Protime's capabilities in shift-based industries like manufacturing and logistics, enabling more precise and efficient employee scheduling and time management.

SD Worx Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying SD Worx applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of SD Worx and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified SD Worx People, SD Worx Payroll, mysdworx App customers.

SD Worx Key Enterprise and Cloud Applications

SD Worx People, SD Worx Payroll, mysdworx App

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SD Worx Direct vs Indirect sales

SD Worx Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified SD Worx Customers

No. of SD Worx Customers: 95000

No. of SD Worx Enterprise Applications Customers: 95000

No. of SD Worx Cloud Customers: x

No. of SD Worx Cloud Subscribers: x

SD Worx serves a diverse customer base across Europe, including small and medium-sized enterprises (SMEs) as well as larger organizations and multinational companies. Their clients come from various industries such as manufacturing, retail, healthcare, logistics, and professional services. Some of the notable companies using SD Worx’s services include Brussels Airlines, Picanol Group, and Baloise Group. SD Worx provides HR and payroll solutions designed to meet local regulatory requirements, combining technology with regional expertise and advisory services to support workforce and payroll management.

SD Worx Market Opportunities, M&A and Geo Expansions

SD Worx has expanded its presence in Europe to 26 countries. In recent years, they have acquired Romanian Software in Romania, Gavdi Poland and TribePerk in Poland, F2A in Italy, Sheepblue in Austria and TMF Jobs in Netherlands. They now have their own payroll IP in 20 European countries and their own HCM and WFM IP in 17 countries. The company has also strengthened its leadership team with new appointments in key markets, including Tilman Rotberg as Managing Director in Germany, Daniel Idźkowski as Managing Director in Poland, and Erika Rönnquist Hoh as Market Lead for Sweden. Romanian Software has appointed Ciprian Chiorean as Managing Director following its integration into SD Worx.

SD Worx Risks and Challenges

SD Worx faces significant risks related to macroeconomic conditions across the countries where it operates. Its performance is highly sensitive to fluctuations in employment levels and types within its domestic markets, making it vulnerable to economic downturns and labor market instability. However the macroeconomic uncertainty that persists today is primarily caused by geopolitical conflicts in the Middle East and Ukraine. SD Worx has no presence or assets in any of these conflict zones or the countries involved. SD Worx believes that their focus on customer service excellence and operational efficiency is the right strategy to limit the impact of these volatile market conditions on the Group to a minimum.

The company also faces reputational risks from customer feedback. Several users report that the software can be difficult to navigate, especially for smaller businesses without dedicated payroll experts. Complaints about a less intuitive interface and limited customer support responsiveness have been noted.

In 2023, SD Worx experienced a cyberattack in the UK and Ireland, causing IT system shutdowns and raising concerns about data security. This incident could impact customer trust. With more focus on digital solutions and cybersecurity becoming a growing threat, the protection of customer data is key for establishing and maintaining the trust and confidence of the customers. Based on the results of the forensic investigation after the attack in 2023, SD Worx has not been able to identify specific customer data seen leaving the network. SD Worx places great importance on compliance with regulatory requirements for all services that they offer and have no appetite for any breaches in regulations, professional standards, ethics or fraud. In 2024, SD Worx also took significant steps to align their AI practices with the EU AI act , effective since 2 February 2025, including comprehensive risk assessments for all AI systems to identify potential biases, vulnerabilities, and compliance gaps. SD Worx has established a cross-functional AI governance committee to ensure adherence to ethical guidelines and regulatory standards.

Additionally, some market observers believe SD Worx’s solutions may be less suited for smaller companies compared to more user-friendly competitors. Addressing these issues is important for maintaining customer satisfaction and competitive strength. However SD Worx is building out a proprietary compliant best in suite IP combining HCM, workforce management and (local) payroll for every segment.

• for SME: SD Worx Buddy, a cloud-based HR solution developed to help small and medium-sized companies, combining HR, payroll, and time management in a user-friendly and fully integrated application. It is already live in Germany, Luxembourg and Finland. Npw they added a new conitinuous payroll engine for Germany. The new payroll engine passed the audit by the ITSG (Informationstechnische Servicestelle der gesetzlichen Krankenversicherung), that recognised SD Worx’ high standards in compliance, payroll technology and HR software.

• for domestic midmarket: regional suite solutions, leveraging SD Worx HR

• for international: SD Worx People as a multi-country HCM solution, next to our SAP SFSF offering and integration with 3rd party HCM systems (Workday, Oracle).

SD Worx Ecosystem, Partners, Resellers and SI

SD Worx has built a strong partner ecosystem to enhance its HR and payroll solutions across Europe and beyond. The company works closely with leading technology providers, including SAP, to integrate advanced systems like SAP S/4HANA Cloud Public Edition and SAP SuccessFactors, streamlining financial and HR operations for its clients.

In addition, SD Worx partners with academic institutions such as Antwerp Management School to drive research and innovation in digital ecosystems and talent management. These collaborations help SD Worx remain at the forefront of evolving HR practices.

To expand its global reach, SD Worx has formed alliances with regional partners like PayGroup, which supports European clients operating in the Asia-Pacific and Middle East regions. This collaboration ensures payroll compliance and efficient services across more than 150 countries.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: