Seismic Software Strengths, Domain Expertise, and Key Differentiators
Seismic offers sales enablement and marketing orchestration solutions designed to help organizations align their go-to-market teams and provide engaging, personalized experiences for buyers. Its software applications empower sales and marketing teams to efficiently create, manage, and distribute content, utilizing AI-driven insights to enhance performance and drive revenue growth. The Seismic platform includes tools for content automation, digital sales rooms, interactive content, as well as sales training and coaching.
Seismic Software Recent Developments
In 2023, Seismic Software's in reimagining its workplace strategy amid the changing landscape brought about by the pandemic highlight its commitment to fostering a dynamic and inclusive work environment. Recognizing the evolving role of physical office spaces, Seismic embarked on a journey to redefine its headquarters in San Diego, partnering with industry leaders like Unispace to craft a workplace strategy centered on collaboration, connection, flexibility, inclusion, and wellness. Through extensive employee input and innovative design solutions, Seismic's new office space at Torrey Plaza reflects its dedication to promoting employee well-being and fostering a sense of belonging.
Seismic announced its Fall 2021 product release headlined by Digital Sales Rooms where sellers can collaborate with their buyers, provide hyper-relevant content, and deliver differentiated, personalized customer experiences. Seismic will be showcasing the new capability at INBOUND 2021, where the company will also feature its integration with HubSpot, a leading CRM for scaling companies.
Seismic expanded its Seismic Storytelling Platform with the acquisition of Percolate in November 2019. Seismic has also driven international expansion, including opening offices in France, Germany, and Australia in the past year.
Seismic Software Mergers and Acquisitions (M&A) Activities
Seismic has strategically enhanced its platform capabilities through targeted acquisitions. The acquisition of Lessonly in 2021 added important training and coaching features to its enablement suite, supporting a future of intelligent upskilling driven by Generative AI. Additionally, the 2020 acquisition of Grapevine6 improved its social and digital engagement capabilities, allowing for real-time content curation from over 11,000 publishers—an essential feature for IoT-connected, insights-driven selling.
The earlier acquisition of Percolate in 2019 strengthened Seismic’s position in marketing orchestration and multi-channel campaign execution, enabling marketers to synchronize content delivery across all customer touchpoints.
With a $170 million Series G funding round led by Permira and a valuation of $3 billion, Seismic is well-positioned to continue its innovation through mergers and acquisitions and to expand geographically.
Seismic Software Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Seismic Software applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Seismic Software and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Seismic Storytelling Platform, Seismic Enablement Cloud, Seismic Aura Copilot, Seismic for Meetings, Seismic LiveSocial (ex Grapevine6), Seismic Percolate customers.
Seismic Software Overview
11455 El Camino Real 350
San Diego, CA, 92130, United States
1 619-816-1172
https://www.seismic.com/
Ownership: - x
Number of Employees: 1500
Functional Markets: Collaboration, Content Management, CRM, ERP Services and Operations, HCM,
Key Verticals: Automotive, Banking and Financial Services, Communication, CPG, Education, Healthcare, Insurance, Life Sciences, Manufacturing, Media, Professional Services,
Seismic Software Key Enterprise and Cloud Applications
Seismic Storytelling Platform, Seismic Enablement Cloud, Seismic Aura Copilot, Seismic for Meetings, Seismic LiveSocial (ex Grapevine6), Seismic Percolate
Seismic Software Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Seismic Software Revenue Breakdown By Type, $M:
Seismic Software Enterprise Applications Revenues By Functional Markets, $M:
Seismic Software Enterprise Applications Revenues By Verticals, $M:
Seismic Software Revenues By Region, $M
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Seismic Software Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Seismic Software Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Seismic Software Customers
No. of Seismic Software Customers: 2200
No. of Seismic Software Enterprise Applications Customers: 2200
No. of Seismic Software Cloud Customers: x
No. of Seismic Software Cloud Subscribers: x
Seismic boasts a blue-chip customer base of over 2,200 enterprises, including IBM, Cisco, Citrix, Informatica, illumina, and Blackbaud. These clients span key verticals such as healthcare, technology, finance, and life sciences, and are distributed globally with notable traction across North America, EMEA, and APAC region.
Seismic Software Market Opportunities, M&A and Geo Expansions
The global sales enablement market is expected to exceed $7 billion by 2028, positioning Seismic at a crucial point in its development. The company has opportunities to deepen its presence in adjacent areas such as revenue operations (RevOps), customer success, and partner enablement.
Furthermore, there is significant growth potential in underrepresented sectors like manufacturing, telecommunications, and public sector organizations that are undergoing modernization through IoT and cloud-based digital transformation. Expanding into regions such as Europe, Asia-Pacific, and New Zealand, supported by strong executive leadership and partner networks, presents a promising pathway for sustained growth.
Additionally, Seismic’s Enableship program responds to the increasing demand for inclusive, workforce-ready talent, providing a long-term opportunity to shape industry standards and enhance brand affinity.
Seismic Software Risks and Challenges
Seismic Software faces a spectrum of risks, both internal and external, compounded by go-to-market challenges. These risks encompass factors such as data security vulnerabilities, potential system malfunctions, and the ever-evolving landscape of competitors. With Heather Cole's recent appointment as Vice President, Market Growth, Seismic aims to navigate these challenges effectively, leveraging her expertise to bolster market presence and capitalize on growth opportunities
Seismic Software Ecosystem, Partners, Resellers and SI
Seismic in partnership with SV Academy, and the Sales Enablement Society, launched the Enableship program. Enableship offers training, coaching, mentorship, and a community network for placement of historically underrepresented candidates into entry-level enablement positions. Seismic, SV Academy, Sales Enablement Society, and partner companies across various industries aim to create an inclusive enablement community and expand wages by democratizing opportunity for job-seekers of all backgrounds.
In September 2021, Seismic expanded its New Zealand (NZ) presence to support the transformation of sales and marketing teams, and enable the nation’s employers to focus on upskilling their workforces to overcome a digital skills shortage. The company has also signed NZ-based specialist consultancies, Fresh Perspective Sales (FPS) and Jumping Fox Interactive, as its first two local partners.
Seismic exceeded 100 technology integrations that provide customers with the sales enablement industry’s largest partner ecosystem. Ranging from CRM and business intelligence to marketing automation and sales engagement, Seismic is purpose-built to work with any application to enhance customer experiences, increase platform engagement, and add value throughout a company’s sales and marketing technology stack. Technology partnerships that have contributed to the breadth and depth of Seismic’s partner ecosystem include: Customer Intelligence: Gong, Introhive; CRM: Salesforce, Microsoft Dynamics, SugarCRM, Oracle, Pegasystems; Sales Readiness: Lessonly, Brainshark, MindTickle, Allego; Sales Engagement: SalesLoft, Outreach, Salesvue; Productivity: Office 365, GSuite, Microsoft Teams, Slack; Business Intelligence: Snowflake, Domo, Clari, Sisense; Marketing: Oracle Eloqua, Adobe Marketo, Adobe Marketing Cloud.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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