Sellsy Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Sellsy Strengths, Domain Expertise, and Key Differentiators

Sellsy is a French software company specializing in providing an all-in-one CRM (Customer Relationship Management) and FMS (Financial Management System) solution tailored for small and medium-sized enterprises (SMEs). Founded in 2009 in La Rochelle by Alain Mevellec and Frédéric Coulais, Sellsy has expanded its presence with offices in Bordeaux and Barcelona. The company's platform integrates tools for sales, marketing, invoicing, payment processing, and cash management, aiming to streamline business operations for its clients.

Sellsy Recent Developments

In recent years, Sellsy has introduced several software innovations to enhance its CRM platform, focusing on usability, integration, and automation. A notable development is the full integration of email functionalities within the mobile application, allowing users to compose, send, and track emails directly from the app. This feature streamlines communication by logging all email interactions in the activity timeline and supports sending sales documents with attachments up to 15 MB. Additionally, the app now includes features like overdue activity tracking and opportunity ID display, improving task management and sales tracking on the go.

On the backend, Sellsy has been actively updating its API to support more granular control and data synchronization. Recent API enhancements include the addition of new endpoints for managing deposits on invoices, updating estimate statuses, and handling item declinations. These updates facilitate better integration with third-party applications and allow for more customized workflows. api.sellsy.com

Furthermore, Sellsy has expanded its marketing automation capabilities. The platform now offers tools for creating and managing email and SMS campaigns, landing pages, and marketing forms, all integrated with the CRM to ensure synchronized data across sales and marketing teams. This integration enables businesses to automate lead generation and nurturing processes, track campaign performance, and optimize marketing strategies based on real-time data.

Sellsy Mergers and Acquisitions (M&A) Activities

In recent years, Sellsy has strategically expanded its capabilities through a series of acquisitions aimed at enhancing its all-in-one CRM and financial management platform for small and medium-sized enterprises (SMEs). In March 2022, Sellsy acquired RocketChart, a French fintech specializing in cash flow management. This acquisition introduced features such as real-time cash flow visualization, automated bank synchronization, and budgeting tools into Sellsy's suite, enabling SMEs to better anticipate and manage their financial positions. The integration of RocketChart's functionalities allowed Sellsy to offer a more comprehensive solution covering the entire customer journey, from prospecting to cash management.

Later that year, in November 2022, Sellsy expanded its presence into the Spanish market by acquiring Quipu, a SaaS platform providing online billing and pre-accounting services. Quipu's tools, including invoicing, payment processing, and bank synchronization, complemented Sellsy's existing offerings and facilitated its entry into a new geographic market. This move aligned with Sellsy's ambition to become a leading European CRM and financial management solution for SMEs.

Continuing its growth strategy, Sellsy acquired Sendethic in 2023, a Bordeaux-based marketing automation platform offering services like email and SMS campaigns, landing pages, and customer surveys. This acquisition enriched Sellsy's CRM suite with advanced marketing capabilities, allowing users to manage the entire customer lifecycle—from lead generation to retention—within a single platform. By integrating Sendethic's features, Sellsy aimed to provide SMEs with a unified tool for both customer relationship management and marketing automation.

Sellsy Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Sellsy applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Sellsy and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Sellsy CRM customers.

Sellsy Key Enterprise and Cloud Applications

Sellsy CRM

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Sellsy Direct vs Indirect sales

Sellsy Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Sellsy Customers

No. of Sellsy Customers: 19000

No. of Sellsy Enterprise Applications Customers: 19000

No. of Sellsy Cloud Customers: 19000

No. of Sellsy Cloud Subscribers: 48000

Sellsy's customer base predominantly comprises small and medium-sized enterprises (SMEs) seeking integrated solutions for customer relationship management (CRM) and financial management. As of recent reports, the company serves over 19,000 businesses, encompassing more than 48,000 users. These clients span various industries, including professional services, retail, technology, and education. Notable customers include Qonto, INSEEC, Netbooster, Viadeo, and ATMB, reflecting Sellsy's appeal to both emerging startups and established organizations. The majority of these clients are based in France, with a growing presence in other European markets.

Sellsy's platform is designed to be user-friendly, catering to non-technical users within SMEs. Its comprehensive suite integrates marketing, sales, invoicing, and cash flow management tools, enabling businesses to streamline operations and improve efficiency. The company's focus on simplicity and functionality has resonated with clients seeking to digitize their processes without the complexity often associated with enterprise software. This approach has positioned Sellsy as a competitive alternative to larger CRM providers, particularly for SMEs prioritizing ease of use and integrated features.

Sellsy Market Opportunities, M&A and Geo Expansions

Sellsy has already taken steps to internationalize its operations, including the creation of a European office and the integration of multilingual capabilities into its platform. With a growing demand for digitization among SMEs, particularly in financial management and customer relationship tools, Sellsy is well-positioned to capitalize on this trend. The company's comprehensive suite, which combines CRM, invoicing, and cash flow management, offers a compelling alternative to traditional, siloed systems. This integrated approach can be particularly appealing to SMEs seeking to streamline their operations and improve efficiency.

Furthermore, Sellsy's commitment to innovation and user-centric design enhances its appeal in the competitive SaaS market. The platform's ease of use and adaptability make it accessible to non-technical users, broadening its potential user base. Additionally, the company's focus on building a robust partner ecosystem, including collaborations with consultants and technology providers, can facilitate market penetration and customer acquisition. By leveraging these partnerships, Sellsy can extend its reach and offer more tailored solutions to diverse industries.

Sellsy Risks and Challenges

Long-standing customers of Sellsy have reported significant price increases over time, sometimes doubling their subscription fees without corresponding enhancements in features they utilize. For instance, one user noted their annual subscription increased from €480 to over €800, despite unchanged usage patterns. Such pricing adjustments have led some users to seek alternative solutions, feeling that the value proposition no longer aligns with their needs.

Additionally, Sellsy's international expansion efforts encounter challenges related to product localization and integration capabilities. Users operating in multiple currencies have highlighted limitations in Sellsy's multi-currency support, particularly the lack of automatic currency conversion in purchase orders. This shortcoming necessitates manual workarounds, which can be cumbersome for businesses engaged in international trade. Moreover, the platform's integration with widely used tools like Google Workspace has been described as basic, potentially hindering seamless workflow integration for some users. These factors may impede Sellsy's ability to attract and retain clients outside its core French-speaking markets.

Sellsy Ecosystem, Partners, Resellers and SI

Sellsy has developed a multifaceted ecosystem and channel sales strategy to broaden its market reach and enhance the value of its CRM and financial management solutions for small and medium-sized enterprises (SMEs). Central to this strategy is the Sellsy Partner Program, which invites consultants, digital agencies, and technology providers to distribute Sellsy's SaaS offerings. Partners benefit from access to a comprehensive suite of CRM and ERP tools, enabling them to expand their service portfolios and generate recurring revenue streams. This collaborative approach fosters a dynamic distribution network that supports mutual growth and innovation.

Complementing its partner initiatives, Sellsy offers extensive integration capabilities to ensure seamless interoperability with various business applications. Through platforms like Synchron.io and Zapier, Sellsy connects with e-commerce systems (e.g., Shopify, WooCommerce), CRM tools (e.g., HubSpot, Pipedrive), accounting software (e.g., QuickBooks, Stripe), and marketing platforms (e.g., Mailchimp, Facebook Lead Ads). These integrations automate workflows such as order imports, inventory synchronization, and lead management, thereby enhancing operational efficiency for clients.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: