Serrala Strengths, Domain Expertise, and Key Differentiators
Serrala’s key strengths lie in its comprehensive suite of finance automation applications, deep domain expertise, and adoption of cutting-edge technologies. The company’s solutions cover Order to Cash, Procure to Pay, and Cash and Treasury management, enabling finance teams to optimize working capital, gain real-time insights, and manage risks effectively. With nearly 40 years of experience, Serrala has established itself as a trusted partner for the Office of the CFO.
Its product portfolio includes cloud-native platforms like Alevate AR, Alevate AP, and Alevate Bill Pay, which leverage AI and machine learning to automate repetitive tasks and predict cash flow patterns. For example, Alevate AR can recover 8-12% of working capital needs monthly and reduce DSO by 10-30%. The integration of GenAI in Alevate AP automates invoice validation, coding, and supplier query management, while Microsoft Teams integration enhances collaboration and approval processes.
Serrala’s ability to integrate with multiple ERP systems and support industry-specific needs, combined with features like vendor self-service portals, sets it apart from competitors.
Serrala Recent Developments
In 2024, Serrala enhanced its cloud-native Alevate Accounts Payable (AP) solution with GenAI capabilities, automating tasks like invoice validation and coding, and integrated it with Microsoft Teams for streamlined approvals. Similarly, Alevate Bill Pay was made available on the Microsoft Commercial Marketplace, improving accessibility for businesses seeking efficient payment solutions. In September 2024, Serrala launched Alevate AR, a cloud-native platform that uses AI and machine learning to accelerate cash flow and reduce Days Sales Outstanding (DSO) by 10-30%.
Leadership changes have further bolstered Serrala’s growth strategy. In May 2024, Oliver Schröder was appointed Executive Vice President for EMEA, LATAM, and APAC, while Rami Chahine joined as Chief Product and Technology Officer in April 2024. These appointments aim to drive innovation and expand Serrala’s global footprint. The opening of a new office in London’s financial district in December 2024 reflects its commitment to the UK and Ireland markets.
Serrala Mergers and Acquisitions (M&A) Activities
Serrala has pursued strategic acquisitions to enhance its product portfolio and market presence.
In July 2024, the company acquired Payference, a U.S.-based cash management cloud platform specializing in AI-driven AR automation. This acquisition strengthened Serrala’s cloud-based solutions, adding advanced capabilities like Payference IQ Technology for real-time cash visibility and working capital optimization. Additionally, Serrala secured a strategic investment from Hg in August 2021, which has likely supported its growth initiatives, including acquisitions and product development.
Serrala also consolidated its Corestone product portfolio into a new U.S.-based entity called Neev in June 2023, focusing on data and document management solutions. These moves demonstrate Serrala’s commitment to expanding its technological capabilities and global reach.
In 2020, Serrala acquired the majority of the shares of AcceptEasy. The acquisition of AcceptEasy is the fifth acquisition in four years for Serrala, a Waterland Private Equity portfolio company. The strategic takeover aims to expand Serrala’s SaaS range in the areas of EBPP and RTP solutions in the B2C and increasingly in the B2B environment. It will also strengthen Serrala’s offerings in connectivity and digital payment methods.
Serrala Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Serrala applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Serrala and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Serrala FinanceSuite customers.
Serrala Overview
Sudportal 7
Norderstedt, x, 22848, Germany
49 40 514808
Ownership: - x
Number of Employees: 700
Functional Markets: Analytics and BI, ERP Financial, TRM,
Key Verticals: Automotive, Banking and Financial Services, Communication, Construction and Real Estate, CPG, Distribution, Education, Government, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Non Profit, Oil Gas Chemicals, Professional Services, Retail, Transportation, Utility,
Serrala Key Enterprise and Cloud Applications
Serrala FinanceSuite
Serrala Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Serrala Revenue Breakdown By Type, $M:
Serrala Enterprise Applications Revenues By Functional Markets, $M:
Serrala Enterprise Applications Revenues By Verticals, $M:
Serrala Revenues By Region, $M
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Serrala Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Serrala Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Serrala Customers
No. of Serrala Customers: 2800
No. of Serrala Enterprise Applications Customers: 2800
No. of Serrala Cloud Customers: x
No. of Serrala Cloud Subscribers: x
Serrala serves over 2,800 customers globally across various industries, including financial services, energy, and manufacturing. Notable implementations include a partnership with NTT DATA to deploy advanced AR solutions for Transpetro, a Brazilian energy company, and a global referral partnership with BNP PARIBAS. Additionally, Honeywell uses Serrala’s FS² AccountsPayable solution to streamline its global AP processes.
Geographically, Serrala has a strong presence in EMEA, North America, and APAC, with recent initiatives like the London office opening and executive appointments for LATAM and APAC signaling expansion efforts. The company’s customer base spans medium-sized enterprises to global corporations, reflecting its ability to cater to diverse needs.
Serrala Market Opportunities, M&A and Geo Expansions
The financial automation market is experiencing rapid growth, driven by the need for efficiency, accuracy, and real-time insights in finance operations. Serrala is well-positioned to capitalize on this trend with its AI-driven, cloud-native solutions.
Horizontally, the company can expand its market share by integrating with emerging technologies like IoT for real-time payment tracking or blockchain for secure transactions, further enhancing its offerings. Vertically, opportunities exist in sectors like manufacturing, healthcare, and retail, where efficient financial management is critical. For example, Serrala’s solutions can help manufacturers optimize working capital or assist healthcare providers in managing complex billing processes.
Geographically, Serrala has significant potential for expansion in Asia-Pacific and Latin America, building on its existing presence in EMEA and North America. The appointment of Oliver Schröder as EVP for these regions and the London office opening indicate strategic intent to grow in these markets.
Additionally, the availability of Alevate Bill Pay on the Microsoft Commercial Marketplace opens doors for broader adoption globally.
Serrala Risks and Challenges
Serrala faces several internal and external risks as it navigates the competitive financial automation landscape. Internally, the company must continuously innovate to stay ahead of competitors like Kyriba, HighRadius, and GTreasury (PitchBook). Managing the integration of acquired companies like Payference requires aligning cultures, technologies, and operations, which can be resource-intensive.
Serrala Ecosystem, Partners, Resellers and SI
Serrala employs a balanced sales strategy, combining direct sales with indirect channels. The company has a global presence with direct sales teams, as evidenced by executive appointments for EMEA, LATAM, and APAC. It also leverages system integrators (SIs) and value-added resellers (VARs) to expand its reach, with partnerships like the one with United VARs enabling sales of SAP-embedded FS² solutions.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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