Serrala Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS and CLOUD TOP 500 Market Report

Serrala Strengths, Domain Expertise, and Key Differentiators

Serrala, a B2B payments fintech with over 30 years of experience, has continuously evolved its strategy, business model, and organization. As a pioneer in leveraging cutting-edge technologies such as RPA, AI, Blockchain, ML, and BI, Serrala provides end-to-end solutions for automating the complete financial value chain, including order-to-cash, procure-to-pay, treasury, and data/document management. With a holistic approach, seamless IT processes, and strong partnerships with key players like SWIFT, PayPal, Microsoft (Azure), and SAP, Serrala empowers companies and banks with limitless connectivity and user-friendly analytics, offering ready-to-use dashboards and reports with over 500 available KPIs.

Serrala Recent Developments

In June 2020, Serrala, a global provider of secure software solutions to automate financial processes for all inbound and outbound payments, has achieved Microsoft Co-Sell Ready Status.

In scope of its growth strategy, Serrala is constantly developing new markets. Recently, the company launched the comprehensive cloud offering Serrala Alevate.

In fall 2019, Serrala Alevate Accounts Payable has been launched. The easy-to-integrate ERP-agnostic solution for managing the capture, validation and processing of vendor invoices allows users to benefit from a 100 percent digitized invoice process.

In 2018, Deutsche Bank and Serrala launched the first API interface for SEPA instant payments in the market. The joint initiative is an important first step in facilitating real-time treasury and allowing payments to be processed 24/7/365 within less than ten seconds. The Serrala solution offering was complemented in 2019 by its Managed Automation services. Customers benefit from distinctive services through software-based intelligent automation enhanced with specialized skills. The Serrala Managed Automation offering: Payments as a Service: Corporate payments solution that enables companies to quickly connect to banks, support new channels, convert payments into required formats and monitor fraud Payables as a Service: Automatically capture invoices, flexibly integrate data from suppliers, centralize invoicing, and instantly access vendor and invoice information at the invoice level Receivables as a Service: Processes all remittance advice data automatically in the cloud and then feeds it back directly into your SAP ERP systems for cash application Archiving as a Service: Automates archiving jobs, manages exceptions, applies retention rules, and identifies new archiving opportunities.

Serrala Mergers and Acquisitions (M&A) Activities

In August 2021, Serrala secured investment from Hg, reinforcing its position in the 'Office of the CFO' software market. With Serrala joining Hg's portfolio, which includes Prophix and insightsoftware, the collective suite aims to enhance global corporations' financial and tax management efficiency under Hg's strategic guidance.

In 2020, Serrala acquired the majority of the shares of AcceptEasy. The acquisition of AcceptEasy is the fifth acquisition in four years for Serrala, a Waterland Private Equity portfolio company. The strategic takeover aims to expand Serrala’s SaaS range in the areas of EBPP and RTP solutions in the B2C and increasingly in the B2B environment. It will also strengthen Serrala’s offerings in connectivity and digital payment methods.

After multiple M&A activities until 2018 and forming one company out of 7 enterprises, the focus in 2019 was to bring the unified brand with its unique end-to-end offering – the Universe of Payments – to the market. Today, the Serrala transformation is a success. The company grew from a regionally strong, well-established company to a global player with one-of-a-kind offerings and double-digit growth rates. As a visionary leader, Serrala CEO Sven Lindemann has the entrepreneurial expertise to bring in talent with different backgrounds, helping to shape a new organization, acquiring and integrating 6 companies to broaden and complement the solution portfolio for the Universe of Payments.

Serrala Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Serrala applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Serrala and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified FinanceSuite for SAP, customers.

Serrala Key Enterprise and Cloud Applications

FinanceSuite for SAP,

Serrala Revenues, $M:

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Serrala Direct vs Indirect sales

Serrala Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Serrala Customers

No. of Serrala Customers: 2800

No. of Serrala Enterprise Applications Customers: 2800

No. of Serrala Cloud Customers: x

No. of Serrala Cloud Subscribers: x

More than 2,800 customers all over the globe trust Serrala. As an SAP Partner, Serrala supports companies worldwide with advanced technology, intelligent automation and personalized consulting. 25% of them are Fortune Global 100 and 16 are DAX 30 companies. The award-winning solutions from Serrala (e.g. Global Finance Magazine Award, Adam Smith Award, TMI Award) include projects with ThyssenKrupp, Baloise, ABB and other renowned corporations.

Serrala Market Opportunities, M&A and Geo Expansions

Serrala is at the forefront of financial innovation, blending cutting-edge technology with high-end software solutions for seamless financial process automation. Their unique comprehensive B2B solution suites cater to corporates and banks, offering fully integrated best-practice solutions that optimize inbound and outbound payment processes, treasury data, and document management. With flexible delivery models and a focus on creating an exceptional user experience through AI, ML, RPA, and digital assistants, Serrala empowers corporates to digitize and optimize finance processes effortlessly, making financial transactions secure, quick, and straightforward.

Serrala Risks and Challenges

In October 2021, Serrala appointed Mike Slater as Chief Revenue Officer

The rebranding could be a challenge for Serrala future success.

Serrala Ecosystem, Partners, Resellers and SI

In 2020, Serrala partnered with Winterhawk, the leading consultancy for SAP Security, GRC, Cyber and Data Privacy solutions. The partnership with Winterhawk is another milestone to boost our network of partners globally and to provide broader solutions to our clients.

In 2019, Serrala partnered with United VARs. With this strategic step, Serrala strengthens its indirect sales channel significantly. Any of the 50+ United VARs alliance members are able to include Serrala’s FS2 SAP-embedded solutions into their offerings to provide unique benefits to their customers. Partnering with United VARs will broaden Serrala’s global presence especially focusing on new partners in LATAM and APAC.

In June 2019, the company opened a Center of Excellence in Pune, India. The office will offer solutions and services in the fields of Managed Automation, global support, and development.

Serrala is a global B2B fintech software company that empowers organizations to create a new and future-proof ecosystem of payments and move their financial processes into the digital age.

Serrala customers in both banking and corporate sector benefit from an end-to-end, user-grade digital experience of formerly mostly manual or siloed processes: Serrala and its solution suites change the corporate Universe of Payments by adding efficient cash visibility and securing financial processes with the market-leading innovation such as intelligent automation and machine learning.

Serrala is the only provider of a completely integrated portfolio of solutions suites to manage inbound and outbound payments, treasury processes, and data & document management. Today, Serrala is a global player with 600+ employees in 18 offices in Europe, North America, Asia, and the Middle East.

Serrala Cloud Infrastructure Insights

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• Serrala Public Cloud and Infrastructure (IaaS)
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Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: