SHL Strengths, Domain Expertise, and Key Differentiators
SHL Group is recognized for its broad range of psychometric assessments and talent management solutions. Its strength lies in the ability to provide businesses with data-driven insights for hiring, talent development, and workforce planning. With a global presence, SHL has developed a platform that supports organizations in making decisions based on behavioral data and predictive analytics. The company has built a strong reputation by offering scalable and standardized solutions that are adaptable across various industries and organizational needs.
SHL Recent Developments
A more recent development that could be an opportunity for SHL Group is their focus on expanding their healthcare solutions. SHL has been leveraging its expertise in psychometrics and assessments to meet the growing demand for talent management in the healthcare sector. This trend, particularly in light of the healthcare industry's challenges with workforce shortages and skill gaps, provides SHL with an opportunity to offer targeted solutions that can help healthcare organizations optimize their hiring and employee development processes. The shift towards integrating talent management solutions within the healthcare space is an area of potential growth for SHL.
SHL Mergers and Acquisitions (M&A) Activities
In March 2024, SHL announced the acquisition of Eshael Indonesia, a leading talent assessment provider and long-term partner. This acquisition aims to transform talent practices by introducing SHL's solutions and platform to support better hiring, development, and mobility decisions in Southeast Asia.
In January 2024, SHL Medical acquired Superior Tooling, a U.S.-based manufacturer specializing in plastic injection molds. This acquisition enhances SHL's in-house manufacturing capabilities, particularly supporting its new manufacturing site in North Charleston, South Carolina, scheduled to begin operations in mid-2024.
SHL Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying SHL applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of SHL and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified SHL Assessments customers.
SHL Overview
The Pavilion 1 Atwell Place, Thames Ditton
Surrey, x, KT7 ONE, United Kingdom
44 20 7022-8999
https://www.shl.com/
Ownership: - x
Number of Employees: 2600
Functional Markets: HCM,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction and Real Estate, CPG, Distribution, Education, Government, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Non Profit, Oil Gas Chemicals, Professional Services, Retail, Transportation, Utility,
SHL Key Enterprise and Cloud Applications
SHL Assessments
SHL Revenues, $M:
Type/Year | 2023 | 2024 | YoY Growth, % |
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Total Revenues, $M | Subscribe | Subscribe | Subscribe |
Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
SHL Revenue Breakdown By Type, $M:
SHL Enterprise Applications Revenues By Functional Markets, $M:
SHL Enterprise Applications Revenues By Verticals, $M:
SHL Revenues By Region, $M
Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
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Americas | Subscribe | Subscribe | Subscribe | Subscribe |
EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
APAC | Subscribe | Subscribe | Subscribe | Subscribe |
Total | Subscribe | Subscribe | Subscribe | Subscribe |
SHL Direct vs Indirect sales
Type | Direct Sales | Indirect Sales | Total |
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Type % | Subscribe | Subscribe | Subscribe |
Revenues, $M | Subscribe | Subscribe | Subscribe |
SHL Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified SHL Customers
No. of SHL Customers: 10000
No. of SHL Enterprise Applications Customers: 10000
No. of SHL Cloud Customers: 10000
No. of SHL Cloud Subscribers: x
​SHL Group serves a diverse clientele across various industries, including pharmaceuticals, biotechnology, healthcare, insurance, consulting, and asset management. Its customer base comprises organizations of varying sizes, with a significant portion being large enterprises employing over 10,000 people . Notable clients include multinational corporations such as Microsoft, Nationwide Building Society, Campari, and The Adecco Group . Additionally, SHL collaborates with numerous public sector entities, including the County of Riverside Superior Court and Dublin Airport Authority . In the healthcare sector, SHL Medical partners with global pharmaceutical and biotechnology companies to develop advanced drug delivery systems like autoinjectors .
SHL Market Opportunities, M&A and Geo Expansions
​A recent development that presents a significant growth opportunity for SHL Group is the launch of its AI-driven Talent Mobility solution, announced on April 29, 2025. This new offering leverages predictive analytics and science-backed skills data to assist organizations in redeploying employees, bridging skill gaps, and reducing the need for layoffs. By providing HR leaders with a comprehensive view of workforce capabilities, the solution enables more strategic and proactive workforce planning. Early adopters across industries such as finance, consumer goods, and consulting are already utilizing the platform to optimize talent decisions and strengthen workforce strategies. This advancement positions SHL to meet the growing demand for data-driven HR solutions and enhances its competitive edge in the talent management market.
SHL has significant opportunities for growth, particularly in expanding its presence in new regions and leveraging cloud, AI, and ML technologies. With the increasing adoption of remote work and digital transformation initiatives, there is a growing demand for innovative talent management solutions, positioning SHL for expansion and market leadership.
SHL Risks and Challenges
Another risk for SHL Group is the dependency on the accuracy and reliability of its psychometric assessments. As SHL's core business revolves around talent assessment, any flaws or inaccuracies in the assessments could undermine the effectiveness of its solutions and damage its reputation. If the assessments fail to provide valid or reliable data, it could result in poor hiring decisions, talent mismanagement, or legal challenges. Additionally, maintaining the accuracy and fairness of these assessments across different cultural and demographic groups is a constant challenge, which could expose SHL to risks related to bias claims or discrimination.
SHL Ecosystem, Partners, Resellers and SI
SHL Group leverages a broad network of partners and resellers to expand its reach and deliver its talent assessment solutions. This partner ecosystem includes technology providers, consultancy firms, and HR services organizations that integrate SHL's assessments into their offerings. These partners help distribute SHL's solutions across various industries, while resellers are key in localizing and delivering SHL products in specific markets. Additionally, SHL's ecosystem extends beyond its core products to include integrations with leading Applicant Tracking Systems (ATS) such as Workday, Oracle, and IBM Kenexa. Collaborations with system integrators and value-added resellers further strengthen SHL's market presence, enabling the company to scale its services globally. However, this expansive network also exposes SHL to risks related to the performance and management of third-party relationships, which requires ongoing attention and oversight.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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