SITA Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS and CLOUD TOP 500 Market Report

SITA Strengths, Domain Expertise, and Key Differentiators

SITA is the IT provider for the air transport industry, delivering solutions for airlines, airports, aircraft and governments. It's technology powers more seamless, safe and sustainable air travel. SITA’s subsidiaries and joint ventures include SITAONAIR, branded SITA FOR AIRCRAFT, CHAMP Cargosystems and Aviareto.

SITA Recent Developments

In October 2022, SITA revealed a strategic collaboration with Versa Networks, a prominent secure access service edge (SASE) provider, to introduce SITA Connect Go. This innovative multi-tenant edge Secure SD-WAN (Software-Defined Wide Area Network) solution is tailored specifically for the air transport industry. By merging the expertise of both companies, SITA's extensive experience in delivering connectivity to airlines and airports is complemented by Versa Networks' leadership in SASE solutions.

In June 2022, SITA unveiled SITA Flex-as-a-Service, a cutting-edge platform revolutionizing passenger experiences for airlines. This innovative "beyond common-use" solution enables airlines to offer fully mobile services to passengers and swiftly adapt to their evolving needs. With SITA Flex APIs, airlines can create tailored passenger processing features and streamline app development, accelerating scalability.

In February 2021, SITA, launched Health Protect – an industry solution, to help airlines, airports, governments, and passengers safely and securely share information on health tests or vaccinations needed during travel.

In May 2020 SITA has successfully deployed its Smart Path technology at airports to streamline the departure process through the use of a single biometric token, where a passenger’s face in their passport at each step of the journey across an individual airport – from check-in to boarding. However, the shift in focus in the next few years will see Smart Path integrated with self-sovereign identity, controlled by the individual and usable across governments, airports, and airlines, streamlining the travel process even further.

SITA Mergers and Acquisitions (M&A) Activities

In July 2021, SITA, acquired Safety Line S.A.S., the Paris based start-up specializing in digital solutions for aviation safety and efficiency. This acquisition will strengthen SITA’s Digital Day of Operations portfolio, helping airlines drive more efficiencies and fuel savings around the aircraft while taking immediate and sustainable steps to reduce their carbon footprint.

In November 2019 SITA acquired 100% of Software Design, an Italian software and solution integrator tailored to airports and the main IT service provider to Naples Airport.

Through this acquisition, SITA will strengthen its capacity to help airports in Italy and Europe seamlessly manage and integrate technology across numerous systems and providers. Software Design brings to SITA a strong team of experts with deep airport knowledge, as well as project management and system integration expertise. With more than 50% of revenue now derived from application-based solutions, SITA is experiencing a growing demand for its airport-specific integration capabilities.

SITA, through Software Design, will evolve the day-to-day management of all IT infrastructure and applications at Naples Airport. This will enable the airport to leverage SITA’s experience in passenger and baggage processing, border management, and airport operations to drive a major modernization of the airport’s IT and digital infrastructure. The airport, which is one of the fastest-growing airports in Italy, plans to step up its investment in technology to help meet the demands of that growth, with SITA leading its implementation.

SITA has acquired Software Design from the company’s managing shareholders and 2i Aeroporti S.p.A, a joint venture between F2i, the largest infrastructure fund operating in Italy, and Ardian, a world-leading private investment house. Together F2i and Ardian control one of Italy’s main airport networks that include Naples, Milan, Turin, Alghero, Bologna, and Trieste airports, serving more than 58 million passengers and 650,000 tons of freight every year.

SITA Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying SITA applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of SITA and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified ATI Cloud, customers.

SITA Key Enterprise and Cloud Applications

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SITA Direct vs Indirect sales

SITA Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified SITA Customers

No. of SITA Customers: 2500

No. of SITA Enterprise Applications Customers: x

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No. of SITA Cloud Subscribers: x

1 billion passengers per year use boarding SITA services. SITA, provides IT and telecoms services to around 2500+ customers, 1000+ airports and claims to serve around 90% of all international destinations..

More than 460 airports are SITA Smart Path-ready – enabling biometric, self-service and mobile-enabled frictionless travel around the world. SITA customers with full deployments, such as Frankfurt Airport, Star Alliance, Malaysia Airports, and many others, joined existing Smart Path customers, including Athens, Beijing Capital, Hamad, Istanbul, Miami, Muscat, and Orlando airports.

More than 240 airports and 50 off-airport sites use SITA’s Airport Management, Airport-Collaborative Decision-Making (A-CDM) and related solutions to optimize operations with accurate, reliable, shared real-time data, including flight operations, fixed and mobile resources, and collaborative decision-making.

500 airlines, across 200 airports, use SITA for end-to-end baggage solutions, with 2,800 deploying SITA’s WorldTracer baggage tracing solution.

SITA Market Opportunities, M&A and Geo Expansions

SITA's focus on the fast-evolving industry is evident in its strategic direction, which emphasizes flexibility, agility, and innovation. The company is committed to continued transitions to Cloud and SaaS solutions, as well as frictionless end-to-end journeys with data insights and visibility to optimize operations and touchpoints across the journey. Key priorities include the industry's operational excellence, digital transformation and sustainability, including turnaround optimization, fully biometric journeys, and efficient aircraft.

SITA and TechTalent Software have formed a strategic partnership to establish a Research and Development center in Cluj-Napoca, Romania. This center will bolster SITA's efforts in advancing the development of innovative passenger processing and government solutions. With the resurgence of air travel, there is a growing need for increased automation across airports, governments, and airlines, prompting significant investments in SITA's technology offerings.

SITA Risks and Challenges

While the appointment of a new CEO like David Lavorel presents opportunities for SITA to innovate and grow, it also carries risks associated with potential disruptions and uncertainty. Effective communication, strategic planning, and strong leadership will be essential for navigating this transition successfully.

SITA Ecosystem, Partners, Resellers and SI

In August 2023, SITA and Envision Digital partnered to assist airports in lowering operational costs and achieving net-zero goals. Their solutions leverage real-time IoT data to monitor and report energy usage, emissions, and carbon footprint, empowering airports to take actionable steps to reduce costs and emissions. These advancements align with SITA's Total Airport Management concept, integrating sustainability into holistic operational decision-making.

In March 2023, SITA and Volocopter, a key player in urban air mobility (UAM) formed a partnership. SITA is now designated as Volocopter's preferred digital and IT systems partner for vertiports. Additionally, SITA has joined Volocopter's Series E funding round as an investor, solidifying the strategic direction of this collaboration.

In September 2022, SITA launched the Launchpad partnership program. This initiative aims to collaborate with key partners in four key areas: digital identities, advanced analytics and data management, security and safety at airports, and sustainable alternative energy sources. By joining forces with experts in these fields, SITA seeks to innovate and address the changing demands of air travel.

SITA Cloud Infrastructure Insights

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• SITA Public Cloud and Infrastructure (IaaS)
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Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: