Sprout Social Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Sprout Social Strengths, Domain Expertise, and Key Differentiators

Sprout offers a comprehensive cloud-based software solution designed to streamline and centralize social media operations for businesses worldwide. The platform integrates social content, messaging, data, and workflows into a unified system, enabling seamless collaboration across departments and stakeholders. Supporting all major social media networks—including X (formerly Twitter), Facebook, Instagram, Pinterest, LinkedIn, Google, and YouTube—Sprout facilitates consistent brand engagement and performance tracking across channels. Key features such as advanced analytics, actionable insights, workflow automation, multi-channel management, and integrated collaboration tools empower organizations to enhance their digital marketing efficiency. With dedicated customer support and scalable capabilities, Sprout positions itself as a strategic enabler for organizations aiming to optimize their social media presence and drive measurable business outcomes.

Sprout Social Recent Developments

In February 2025, Sprout Social appointed Mike Wolff as Chief Revenue Officer to lead its global Sales, Success, and Partnerships organization. With over two decades of experience, including a 22-year tenure at Salesforce where he helped scale revenue from under $50 million to nearly $35 billion, Wolff’s addition is expected to significantly strengthen Sprout’s go-to-market strategy, support international expansion, and accelerate enterprise growth through strategic partnerships and high-performing sales execution.

In February 2025, Sprout Social launched its rebranded influencer marketing platform, Sprout Social Influencer Marketing (formerly Tagger Media), signaling a strategic expansion into the high-growth influencer marketing segment. Leveraging AI-powered insights and advanced analytics, the platform enhances brands’ ability to identify, activate, and manage influencer partnerships at scale. With influencer marketing projected to reach $199 billion by 2032, this move positions Sprout to capture greater market share, strengthen its value proposition in the social media software space, and drive measurable ROI for its enterprise clients.

In September 2024, Sprout Social launched a new integration with Salesforce’s Agentforce assistant for Service Cloud, enhancing its customer care capabilities through real-time social data and conversational AI. This integration enables service teams to access a 360-degree customer view by combining insights from social media with traditional support channels, allowing for faster case resolution and more personalized interactions. The move reflects Sprout’s strategic focus on AI-driven innovation and positions the company to deliver greater value to enterprises seeking to elevate customer experience through seamless, omnichannel engagement.

In March 2024, Sprout Social appointed Crystal Boysen as Chief People Officer, presenting a key opportunity to strengthen its talent strategy and organizational scalability. With a strong track record of enabling hyper-growth at Canva and Vimeo through strategic HR leadership, Boysen is expected to enhance Sprout’s ability to attract, retain, and develop top-tier talent. Her appointment aligns with Sprout’s growth trajectory and underscores the company’s focus on building a high-performance, people-centric culture to support its expansion in the competitive SaaS landscape.

Sprout Social Mergers and Acquisitions (M&A) Activities

In August 2023, Sprout Social acquired Tagger Media, Inc., a prominent influencer marketing and social intelligence platform, in a strategic move to strengthen its competitive positioning in the social media software market. This acquisition expands Sprout's platform capabilities by integrating advanced influencer discovery, campaign management, and social intelligence tools—enabling users to execute end-to-end social strategies more effectively and at scale. The move underscores Sprout’s commitment to delivering a comprehensive, data-driven solution aligned with evolving digital marketing trends.

In January 2023, Sprout Social acquired Repustate, a company specializing in sentiment analysis and natural language processing (NLP), to strengthen its capabilities in social listening, messaging, and customer care. By integrating Repustate’s advanced NLP and AI technologies, Sprout aims to enhance the accuracy and depth of sentiment analysis across multilingual datasets, thereby improving customer insights and enabling more responsive, data-driven engagement strategies. This acquisition aligns with Sprout’s broader goal of delivering intelligent, scalable social media solutions to enterprise clients.

Sprout Social Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Sprout Social applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Sprout Social and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Sprout Social Platform customers.

Sprout Social Key Enterprise and Cloud Applications

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Sprout Social Direct vs Indirect sales

Sprout Social Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Sprout Social Customers

No. of Sprout Social Customers: 34000

No. of Sprout Social Enterprise Applications Customers: 34000

No. of Sprout Social Cloud Customers: x

No. of Sprout Social Cloud Subscribers: x

Sprout Social serves a broad and diverse customer base of over 34,000 organizations, spanning SMBs, mid-market firms, large enterprises, marketing agencies, and public sector institutions. In recent years, the company has strategically pivoted toward the mid-market and enterprise segments, aligning its product capabilities, service delivery, and go-to-market approach to meet the complex needs of larger organizations. This shift reflects a focus on long-term, higher-value customer relationships and positions Sprout to compete more effectively in a growing segment of the social media management market. Notable clients include Hormel Foods, Square, Booz Allen Hamilton, Visteon Corporation, The University of Michigan, and Sotheby’s.

Sprout Social Market Opportunities, M&A and Geo Expansions

In June 2024, Sprout Social has appointed Erika Trautman as Chief Product Officer. The appointment represents a strategic growth opportunity for Sprout Social. With a proven track record leading high-impact product initiatives at Atlassian and Google, including scaling collaboration tools and implementing AI-driven innovation, Trautman brings the expertise needed to accelerate Sprout’s product evolution. Her leadership is expected to enhance the platform’s competitive edge, particularly in AI integration and enterprise scalability, positioning Sprout to further solidify its market leadership in social media management software and capture increased share in the growing digital marketing technology space.

Sprout Social Risks and Challenges

Sprout Social’s platform relies heavily on access to third-party APIs—particularly those owned by major social media networks—to deliver core functionalities such as data aggregation, social listening, and engagement management. Any disruption, limitation, or unfavorable change in the terms of access to these APIs poses a material risk to the company’s operational stability and product performance. A loss or restriction of API access could significantly impair service capabilities, hinder feature development, and negatively impact customer satisfaction and retention, thereby affecting revenue growth and long-term competitiveness.

Sprout Social Ecosystem, Partners, Resellers and SI

Sprout Social has developed strategic relationships with key channel partners, including resellers and referral partners, to support the distribution of its platform. The company views the expansion and optimization of its channel partner ecosystem as a critical driver of long-term growth, enabling broader market reach and the delivery of value-added services to customers. As Sprout continues to scale its presence domestically and internationally, the role of channel partners is expected to become increasingly significant in accelerating customer acquisition, enhancing service offerings, and driving incremental revenue.

In February 2024, Sprout Social expanded its partnership with Reddit to provide users with enhanced, real-time access to public Reddit data. This strategic move strengthens Sprout’s social listening capabilities by offering deeper consumer insights from one of the internet’s most active and influential discussion platforms. The integration supports improved brand monitoring, customer intelligence, and market trend analysis, positioning Sprout to deliver greater value in data-driven decision-making for its enterprise clients.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

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