Squiz Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Squiz Strengths, Domain Expertise, and Key Differentiators

Squiz's strength lies in its rich history dating back to 1998, when it originated in Australia. Specializing in enterprise content management systems (CMS), customer experience software (CRM, Analytics), and consulting services. Its key differentiators include a robust product portfolio and a keen focus on AI/ML features, positioning the company at the forefront of technological innovation.

Squiz's DXP is recognized for its flexibility, composability, and user-centric design. The platform offers no-code and low-code capabilities, enabling non-technical users to build and manage digital experiences efficiently. Its integration platform allows for seamless connection with existing systems, facilitating personalized and cohesive customer journeys. Security features, including a Web Application Firewall (WAF) and Cloudflare integration, ensure robust protection against cyber threats. These strengths position Squiz as a versatile solution for organizations seeking to enhance their digital presence.

Squiz Recent Developments

Squiz has solidified its position as a leading Digital Experience Platform (DXP) provider, with notable advancements in 2024 and early 2025. The company enhanced its Squiz DXP with a no-code page builder and AI-powered search capabilities, enabling faster content creation and personalized user experiences. Recent product updates include conversational search tools and auditing features to ensure content accuracy, reducing reliance on developers. Squiz also reached the finals of the Konabos March Madness 2024 DXP competition, boosting its industry visibility. These developments reflect Squiz’s focus on innovation and user-centric solutions to meet evolving digital demands.

Squiz Mergers and Acquisitions (M&A) Activities

Squiz has adopted a conservative approach to mergers and acquisitions, with no significant M&A activities reported in recent years. The company’s last notable acquisition was Funnelback in 2009, which enhanced its enterprise search capabilities

Squiz Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Squiz applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Squiz and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Squiz Matrix, Squiz Matrix CMS, Squiz Funnelback, Squiz DXP customers.

Squiz Key Enterprise and Cloud Applications

Squiz Matrix, Squiz Matrix CMS, Squiz Funnelback, Squiz DXP

Squiz Revenues, $M:

Squiz Revenue Breakdown By Type, $M:

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Squiz Revenues By Region, $M

Squiz Direct vs Indirect sales

Squiz Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Squiz Customers

No. of Squiz Customers: 300+

No. of Squiz Enterprise Applications Customers: 300+

No. of Squiz Cloud Customers: x

No. of Squiz Cloud Subscribers: x

Squiz serves over 300 enterprise clients across diverse sectors, including education, government, and healthcare, spanning regions like Australia, the UK, and the US. Key customers include CQUniversity, the UK Government Digital Service, Surrey County Council, and Vision Australia, who leverage Squiz’s DXP for scalable websites, portals, and apps. These organizations benefit from Squiz’s ability to integrate with existing systems, ensuring tailored, engaging digital experiences. The broad applicability of its solutions highlights Squiz’s adaptability to varied industry needs.

Squiz Market Opportunities, M&A and Geo Expansions

The growing demand for personalized, scalable digital experiences presents significant opportunities for Squiz. The rise of AI-driven technologies, such as generative AI and conversational search, aligns with Squiz’s DXP enhancements, positioning it to capture market share in industries embracing digital transformation. Expanding into emerging markets, particularly in Asia-Pacific, offers growth potential, while partnerships with cloud and IoT providers can enhance platform capabilities. Squiz’s no-code tools also cater to non-technical teams, tapping into the trend of democratized content management.

Squiz Risks and Challenges

Squiz operates in a highly competitive market, facing challenges from both established tech giants and emerging startups in the digital experience space. Rapid technological advancements and changing customer expectations necessitate continuous innovation. Failure to adapt to these dynamics could impact Squiz's market position. Additionally, reliance on third-party integrations may pose risks related to compatibility and data security.

Squiz Ecosystem, Partners, Resellers and SI

Squiz thrives within a collaborative ecosystem, integrating with cloud providers, CRMs, and social media platforms to deliver comprehensive digital solutions. Strategic partnerships with system integrators and value-added resellers enhance its global delivery capabilities, while collaborations with technology vendors ensure seamless data consolidation. Squiz’s active engagement in industry events, such as Konabos March Madness 2024, and its ties with educational and governmental bodies foster innovation and market relevance. This interconnected network supports Squiz’s mission to simplify complex digital transformations for its clients.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: