Stibo Group Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Stibo Group Strengths, Domain Expertise, and Key Differentiators

Stibo Systems stands out in the marketing analytics space with its unique value propositions, deep industry expertise, and a versatile product suite designed to meet evolving data needs. By embedding advanced AI and machine learning capabilities into its solutions, the company enables marketers to unlock actionable insights, streamline data governance, and personalize campaigns with precision. This powerful mix of innovation and intelligence positions Stibo Systems as a key enabler of data-driven strategies that boost performance, enhance customer engagement, and deliver measurable business value.

Stibo Group Recent Developments

In May 2024, Stibo Systems launched its Sustainability Data Cards, a groundbreaking solution designed to help businesses navigate the complex landscape of sustainability regulations and consumer expectations. Built on the Stibo Systems Enterprise Platform (STEP), the Sustainability Data Cards enable organizations to seamlessly track compliance, aggregate key sustainability data, and consolidate information into a single, actionable source. By creating sustainability profiles for products, locations, employees, and suppliers, businesses can drive smarter decision-making, increase transparency, and foster trust. The cards offer customizable templates, data aggregation, and visualization capabilities, allowing companies to stay ahead of evolving regulations while enhancing their reporting and performance metrics. With integration to global frameworks like the UN Sustainable Development Goals (SDGs) and the Global Reporting Initiative (GRI), businesses can ensure compliance and mitigate risks effectively, all while promoting sustainability as a core business priority.

Stibo Group Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Stibo Group applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Stibo Group and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Stibo DX, Stibo Systems Multidomain Master Data Management (Multidomain MDM) customers.

Stibo Group Key Enterprise and Cloud Applications

Stibo DX, Stibo Systems Multidomain Master Data Management (Multidomain MDM)

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Stibo Group Direct vs Indirect sales

Stibo Group Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Stibo Group Customers

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No. of Stibo Group Cloud Subscribers: 35000

In December 2024, Coles Group, one of Australia’s top retailers, partnered with Stibo Systems to transform its marketing analytics capabilities and enhance customer experiences across digital platforms. Leveraging the STEP master data management platform, Coles streamlined its product information, digital assets, and data governance processes, resolving inefficiencies that previously limited cross-channel performance and customer engagement. By centralizing and enriching data, Coles now delivers more consistent, personalized, and data-informed shopping experiences across Coles Online and Coles Liquor. The solution supports faster speed to market, improved digital operations, and better alignment between customer insights and supplier collaboration—empowering Coles to drive smarter marketing decisions, optimize inventory strategies, and strengthen brand loyalty in a competitive retail environment.

Stibo Systems serves over 500 customers globally, reflecting its strong position in the master data management (MDM) market. The company added 42 new customers in the last two years, contributing to a 4.7% revenue growth and a 15% increase in SaaS revenue. Stibo Systems' clientele spans various industries and regions, with a significant presence in the United States, Germany, and the United Kingdom.

Stibo Group Market Opportunities, M&A and Geo Expansions

In April 2025, Stibo Systems seized a major opportunity to accelerate its growth in the marketing analytics space with the appointments of Thomas Møgelmose as Chief Financial Officer and Michael Blough as Chief Sales Officer. These strategic hires bring world-class leadership to the company at a time when demand for data-driven insights is at an all-time high. Møgelmose’s financial acumen and experience in scaling global software businesses will fuel sustainable investment in analytics innovation, while Blough’s proven success in leading high-growth sales organizations across SaaS, AI, and enterprise solutions will enhance customer acquisition and market expansion. Together, they represent a powerful step forward in advancing Stibo Systems’ mission to help businesses unlock the full potential of their data—driving smarter decisions, stronger customer engagement, and measurable impact in a rapidly evolving digital landscape.

Stibo Systems is well-positioned to tap into both industry-specific and cross-sector marketing analytics opportunities, as the growing adoption of Cloud, IoT, AI, and ML opens new avenues for data-driven innovation. These technologies empower the company to scale its analytics capabilities, deliver more personalized and predictive insights, and adapt solutions to meet the evolving needs of global markets. By integrating advanced technologies into its platform, Stibo Systems can deepen customer intelligence, expand into emerging regions, and unlock new revenue streams—strengthening its role as a strategic partner for businesses aiming to turn data into measurable marketing impact.

Stibo Group Risks and Challenges

Stibo Systems must navigate a range of internal and external challenges that impact its ability to scale marketing analytics solutions effectively, from evolving regulatory demands and supply chain disruptions to intense market competition. Additionally, go-to-market hurdles—such as refining strategies for niche audience targeting, boosting brand visibility in crowded digital ecosystems, and optimizing distribution for analytics offerings—demand agile, data-informed responses. Overcoming these obstacles requires a proactive, analytics-driven approach to risk management, enabling the company to remain resilient, responsive to market shifts, and positioned for sustained growth in the data-centric marketing landscape.

Stibo Group Ecosystem, Partners, Resellers and SI

Stibo Systems has developed a comprehensive global partner ecosystem comprising 97 partners, including consulting, technology, and reseller firms. This network enhances the delivery of master data management (MDM) solutions across various industries. Notable partners such as Amplifi, Nexer, msg, and Cantor have been instrumental in implementing and supporting Stibo Systems' MDM solutions worldwide. To further strengthen these collaborations, Stibo Systems introduced the Partner 360 program, offering a structured framework with tiered benefits to foster transparency, innovation, and mutual growth within its partner community.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: