Subex Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Subex Strengths, Domain Expertise, and Key Differentiators

Subex, founded in 1992, is a telecom AI company catering to over 75% of the world's top 50 telcos. Subex's strengths lie in its comprehensive product portfolio, which includes the HyperSense platform—a cloud-native augmented analytics solution. HyperSense empowers enterprises to make faster, better decisions by leveraging AI across the data value chain. Additionally, Subex's expertise in fraud management and business assurance positions it as a trusted partner for CSPs seeking to enhance operational efficiency and security.​

Subex Recent Developments

In July 2023, Subex announced the general availability of its Fraud Management solution on Google Cloud. This collaboration seeks to integrate Subex's extensive fraud management expertise with the scalability, reliability, security, advanced analytics, and partner ecosystem of Google Cloud. The joint effort aims to contribute to improved fraud prevention within the telecommunications industry.

In April 2023, Subex appointed Nisha Dutt as CEO, signaling a renewed focus on innovation and growth. The company has introduced AI-native solutions, including an AI squad designed to autonomously learn and solve telecom-specific challenges. These advancements aim to enhance fraud management, customer experience, and network optimization for CSPs.​

Subex Mergers and Acquisitions (M&A) Activities

Subex's notable acquisitions include British firm Azure Solutions in 2006 and Canadian company Syndesis in 2007. These strategic moves expanded Subex's capabilities in revenue assurance and network analytics. While recent years have seen a focus on organic growth and innovation, these past acquisitions have laid a strong foundation for the company's current offerings.

Subex Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Subex applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Subex and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Subex HyperSense, Subex Fraud Management, Subex ROC, Subex Sectrio customers.

Subex Key Enterprise and Cloud Applications

Subex HyperSense, Subex Fraud Management, Subex ROC, Subex Sectrio

Subex Revenues, $M:

Subex Revenue Breakdown By Type, $M:

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Subex Revenues By Region, $M

Subex Direct vs Indirect sales

Subex Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Subex Customers

No. of Subex Customers: 200

No. of Subex Enterprise Applications Customers: 200

No. of Subex Cloud Customers: x

No. of Subex Cloud Subscribers: x

Serving over 75% of the world's top 50 CSPs, Subex has a significant global footprint. The company's solutions are deployed across more than 90 countries, with a strong presence in regions like Asia-Pacific, Europe, and North America. Notably, a Tier-1 operator in Southeast Asia has adopted Subex's AI-based fraud management and business assurance solutions, highlighting the company's impact in the telecom sector.

Subex has more than 200 global customers and 300 installations across nearly 100 countries. Its customer wins include: APAC (Aircel, Airtel, Bakrie Telecom, BSNL, CAT, Celcom, Dialog, Dtac, Etisalat, Hanoi Telecom, Hutchison Telecom, Idea, Indosat, Maxis, MTNL, Reliance Communications, Starhub, TelBru, Telkom, Telstra, TM, True, TATA, Vodafone and more.

Subex Market Opportunities, M&A and Geo Expansions

​In March 2024, Subex's stock experienced an approximate 5% uptick during early trading sessions, following the announcement of a substantial five-year contract valued at $2.2 million with a leading telecom operator in Southeast Asia. This agreement entails the deployment of Subex's business assurance and fraud management solutions on the operator's HyperSense platform, reinforcing Subex's position in delivering AI-driven analytics and security solutions within the telecom sector.​

Earlier, in March 2021, Subex became a member of the O-RAN Alliance, aiming to support the development and standardization of Open Radio Access Networks (Open RAN). Leveraging its expertise in advanced network analytics and machine learning, Subex contributes to the alliance's mission of transforming the RAN industry into an open, intelligent, virtualized, and fully interoperable mobile network ecosystem. This collaboration underscores Subex's commitment to driving innovation in the radio access network domain, particularly through the integration of embedded artificial intelligence to enhance network performance.

In August 2021, Subex extended its partnership with Robi Axiata Limited to upgrade the existing integrated Revenue Assurance and Fraud Management (iRAFM) system. This enhancement enables Robi to utilize Subex's AI and machine learning capabilities to address emerging telecom threats and deliver an improved customer experience, especially in the context of 5G service offerings.​

Back in June 2019, Subex joined the Communications Blockchain Network (CBN), a consortium initiated by the ITW Global Leaders' Forum. This blockchain-based initiative aims to revolutionize the ICT Service Provider industry's commercial settlement infrastructure, presenting significant opportunities for cost savings and the development of new products and services.​

The same month, Subex announced a strategic partnership with Rhino Niger Networks to address the digital transformation needs within African markets. This collaboration aligns with various governmental initiatives across the continent aiming for digital advancement, and it is poised to enhance the telecom industry's evolution in Africa.​

In January 2019, Subex launched CrunchMetrics, an advanced anomaly detection system designed to help organizations identify business opportunities and mitigate risks in real-time. By harnessing the combined power of statistics, artificial intelligence, and machine learning, CrunchMetrics serves multiple verticals, including Telecom, Retail, and FinTech, by sifting through data to pinpoint anomalies indicative of significant business impacts.​

Subex's comprehensive product portfolio facilitates new service creation, operational transformation, subscriber-centric fulfillment, provisioning automation, data integrity management, revenue assurance, cost management, fraud management, and interconnect/inter-party settlement. Additionally, Subex offers a scalable Managed Services Program, with ROCcloud bringing its Revenue Operations Center (ROC) capabilities to small and medium-sized telecom operators, currently focusing on fraud management solutions addressing prevalent fraud threats.

Subex Risks and Challenges

Subex faces challenges common to the tech industry, including rapid technological changes and intense competition. The company's reliance on the telecom sector means that market fluctuations and regulatory changes can impact its operations. Furthermore, ensuring data privacy and security in AI-driven solutions remains a critical concern that Subex must continuously address.​

As a provider of software solutions for telecom operators, Subex collects and processes large volumes of sensitive data. The company faces cybersecurity risks such as data breaches, hacking attempts, and malware attacks, which could compromise the integrity and security of its systems and erode customer trust. Such an attack occurred in December 2021 when Subex faced a targeted cyber-attack compromising around 10 percent of its infrastructure along with certain data systems.

Subex Ecosystem, Partners, Resellers and SI

Subex operates within a dynamic ecosystem, collaborating with various partners to enhance its offerings. By integrating technologies from different providers, Subex ensures the compatibility and interoperability of its solutions. The company also works with system integrators and value-added resellers to reach a broader market and provide comprehensive solutions to clients.​

Subex offers Partner Ecosystem Management that enables collaboration between communication services providers (CSP) and their partners to manage all aspects, from partner onboarding to billing and dispute settlement, managing the entire partner lifecycle through a transparent process.

Subex operates through both direct and indirect sales channels. Direct sales are conducted worldwide through offices located in India, Broomfield, CO (USA), Harrow (UK), Dubai (UAE), Sydney (Australia), and Singapore. Additionally, the company engages in indirect sales through partnerships with system integrators such as Accenture, Alcatel Lucent, Aricent, Ericsson, Gantek, IBM, Infosys, Nokia Siemens Networks, Siemens, TATA Consultancy Services, Tech Mahindra, Telefonica, and Wipro.

In December 2020, Subex partnered with Telefonica, one of the largest mobile network providers in the world, to provide the latest version of ROC Fraud Management. As part of the engagement, the operator will deploy Subex’s ROC Fraud Management, to all options in Telefonica’s Hispam unit: Argentina, Chile, Venezuela, Ecuador, Mexico, Peru, Uruguay, and Colombia.

In September 2020, Subex launched its Partner Ecosystem Management platform that will allow CSPs to accelerate their digital services portfolio expansion. The platform will create a value-driven partner ecosystem and significantly improve the time to market for new services by identifying and quickly onboarding diverse partners. It will also enable digital trust among CSPs and their partners by creating a transparent partner ecosystem.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: