Subex Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS and CLOUD TOP 500 Market Report

Subex Strengths, Domain Expertise, and Key Differentiators

Subex, founded in 1992, is a telecom AI company catering to over 75% of the world's top 50 telcos. Specializing in operational excellence and revenue optimization, Subex offers solutions in areas like Revenue Assurance, Fraud Management, Network Analytics, and Partner Management. With a focus on privacy, security, and data confidence, the company helps global telecom carriers navigate digital transformation and achieve Digital Trust. Additionally, Subex provides scalable Managed Services and Business Consulting.

Subex Recent Developments

In July 2023, Subex announced the general availability of its Fraud Management solution on Google Cloud. This collaboration seeks to integrate Subex's extensive fraud management expertise with the scalability, reliability, security, advanced analytics, and partner ecosystem of Google Cloud. The joint effort aims to contribute to improved fraud prevention within the telecommunications industry.

Subex Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Subex applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Subex and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Subex HyperSense, Subex Fraud Management, Subex ROC, Subex Sectrio customers.

Subex Key Enterprise and Cloud Applications

Subex HyperSense, Subex Fraud Management, Subex ROC, Subex Sectrio

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Subex Revenue Breakdown By Type, $M:

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Subex Direct vs Indirect sales

Subex Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Subex Customers

No. of Subex Customers: 200

No. of Subex Enterprise Applications Customers: 200

No. of Subex Cloud Customers: x

No. of Subex Cloud Subscribers: x

Subex has more than 200 global customers and 300 installations across nearly 100 countries. Its customer wins include: APAC (Aircel, Airtel, Bakrie Telecom, BSNL, CAT, Celcom, Dialog, Dtac, Etisalat, Hanoi Telecom, Hutchison Telecom, Idea, Indosat, Maxis, MTNL, Reliance Communications, Starhub, TelBru, Telkom, Telstra, TM, True, TATA, Vodafone, YTL Solutionsp); Americas (Americatel, Bell Canada, Centennial, Cincinnati Bell Wireless, Claro, Comcast, Cricket, Etecsa, Frontier, Glo, Hawaiian Telcom, Grupo ICE, Level 3, Porta, Rogers, Sprint, Telesur, Telefonica, Telmex, Telus, T Mobile, Verizon); EMEA (Airtel, Atalntique Telecom, Avea, Azercell, Bezeq International, BTC, BT, Cable&Wireless, Cell C, Colt, Coolwave, Cora, Cyta, Du, Eagle, Econet, ecoop, 8-el, emt, Finnet, Goecell, iKatel, Interoute, Kcell, Lebara, Mascom, Matrix, Melita, Mirs, Mobinil, Moldcell, Mcel, MTN, Ncell, Nedjma, O2, One, Orange, Orascom, Ooredoo, Qicomm, Romtelecom, Roshan, Sabafon, Skanova, Starcomms, STC Kuwait, Swisscom, Syriatel, Tcell, Telecom Egypt, Telekom Slovenije, Telenor, Telfort, TeliaSonera, TEO, Totem, TP, Turk Telecom, UPC, Vodafone, Warid, Wavecrest, Zain, Zong, Zon).

Subex Market Opportunities, M&A and Geo Expansions

In March 2024, shares of Subex experienced a nearly 5% increase in early trading following the announcement of a significant development. The telecom AI company disclosed that it had secured a five-year contract valued at $2.2 million with a prominent telecom operator in Southeast Asia. As part of the agreement, Subex would deploy its business assurance and fraud management solutions on HyperSense, the operator's platform.

In March 2021, Subex became a member of the O-RAN Alliance to support the development and standardization of Open RAN (radio access networks). With its expertise in advanced network analytics based on machine learning, Subex joins the alliance to help drive innovation in the radio access network domain – ultimately facilitating Open RAN that leverages embedded artificial intelligence (AI) to maximize network performance.

In August 2021, Subex extended its partnership with Robi to upgrade its existing integrated Revenue Assurance and Fraud Management (iRAFM) system. Through this upgrade, Robi will now leverage the AI/ML capabilities of Subex’s Revenue Assurance and Fraud Management solutions to tackle new-age telecom threats in the region and deliver a superior customer experience as it looks to provide services built on 5G.

In June 2019, Subex chose to be a part of the ITW Global Leaders’ Forum’s Communications Blockchain Network (CBN), a blockchain-based consortium that aims to revolutionize the ICT Service Provider industry’s commercial settlement infrastructure. Through its mission to accelerate the adoption of automated settlement applications, CBN represents an opportunity worth billions to the global industry in terms of cost savings and revenues from new products and services. The same month in 2019, Subex proclaims a strategic partnership with Rhino Niger Networks to cater to the digital transformation demands within the African markets. This partnership comes at a time when governments across the continent have announced their plans and aspirations to go digital. The collaboration will help improve the digital transformation journey of the telecom industry within the African continent.

In January 2019, Sube launched a new brand, CrunchMetrics, an advanced anomaly detection system designed to help organizations discover business opportunities and mitigate risks in real-time. It leverages the combined power of statistics, Artificial Intelligence (AI) and Machine Learning (ML) to sift through data and identify anomalies that are a representation of business impact. CrunchMetrics is vertical agnostic and has a wide range of use cases for Telecom, Retail and FinTech verticals at launch.

Subex’s product portfolio enables new service creation, operational transformation, subscriber-centric fulfillment, provisioning automation, data integrity management, revenue assurance, cost management, fraud management and interconnect/ inter-party settlement. Subex also offers a scalable Managed Services Program. ROCcloud brings Subex’s Revenue Operations Center (ROC) to small and medium telcos. ROCcloud is currently available for fraud management addressing all common fraud threats.

Subex Risks and Challenges

As a provider of software solutions for telecom operators, Subex collects and processes large volumes of sensitive data. The company faces cybersecurity risks such as data breaches, hacking attempts, and malware attacks, which could compromise the integrity and security of its systems and erode customer trust. Such an attack occurred in December 2021 when Subex faced a targeted cyber-attack compromising around 10 percent of its infrastructure along with certain data systems.

Subex Ecosystem, Partners, Resellers and SI

Subex offers Partner Ecosystem Management that enables collaboration between communication services providers (CSP) and their partners to manage all aspects, from partner onboarding to billing and dispute settlement, managing the entire partner lifecycle management through a transparent process.

Subex operates through both direct and indirect sales channels. Direct sales are conducted worldwide through offices located in India, Broomfield, CO (USA), Harrow (UK), Dubai (UAE), Sydney (Australia), and Singapore. Additionally, the company engages in indirect sales through partnerships with system integrators such as Accenture, Alcatel Lucent, Aricent, Ericsson, Gantek, IBM, Infosys, Nokia Siemens Networks, Siemens, TATA Consultancy Services, Tech Mahindra, Telefonica, and Wipro.

In December 2020, Subex partnered with Telefonica, one of the largest mobile network providers in the world, to provide the latest version of ROC Fraud Management. As part of the engagement, the operator will be deploying Subex’s ROC Fraud Management, to all opcos in Telefonica’s Hispam unit: Argentina, Chile, Venezuela, Ecuador, Mexico, Peru, Uruguay, and Colombia.

In September 2020, Subex launched its Partner Ecosystem Management platform that will allow CSPs to accelerate their digital services portfolio expansion. The platform will allow CSPs to create a value-driven partner ecosystem and significantly improve the time to market for new services by identifying and quickly onboarding diverse partners. It will also enable digital trust among CSPs and their partners by creating a transparent partner ecosystem.

Subex Cloud Infrastructure Insights

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• Subex Public Cloud and Infrastructure (IaaS)
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Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: