SuperOffice Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

SuperOffice Strengths, Domain Expertise, and Key Differentiators

SuperOffice’s core strength lies in its comprehensive CRM platform, which seamlessly integrates with leading productivity tools such as Microsoft Office 365 and Google G Suite. The platform supports automation across marketing, sales, and customer service, providing a unified solution for digital customer engagement. The January 2025 update, which introduced a redesigned user interface and AI-driven features like SuperOffice Copilot, further enhances its value proposition by improving productivity and data-driven decision-making. As of April 2025, the platform’s latest version, 10.5.3, incorporates these advancements, catering to the needs of over 6,000 businesses worldwide. SuperOffice’s App Store, offering a diverse array of applications for integration with systems like Visma’s ERP software, extends its functionality, making it a versatile solution for businesses of varying sizes and industries.

SuperOffice Recent Developments

SuperOffice has demonstrated a strong commitment to innovation with its January 2025 platform update, which introduced a redesigned user interface aimed at enhancing usability and streamlining workflows. The update also incorporated advanced artificial intelligence (AI) features, notably the SuperOffice Copilot, which automates repetitive tasks and delivers deeper insights into customer data. These enhancements are particularly impactful in sales processes, enabling users to identify opportunities, track progress, and close deals more efficiently. The rollout strategy prioritizes new customers, who began accessing the updated interface in January 2025, while existing customers are receiving the updates in carefully planned phases throughout the year. This approach ensures minimal disruption and maximizes user adoption. These developments position SuperOffice as a forward-thinking CRM provider, adept at addressing the evolving demands of a digital-first business landscape.

SuperOffice Mergers and Acquisitions (M&A) Activities

SuperOffice’s strategic growth has been supported by key M&A activities. In September 2020, the company acquired InfoBridge, a Dutch software developer specializing in complex international business solutions, expanding its ability to serve diverse market needs. Earlier that year, in April 2020, private equity firm Axcel acquired a controlling stake in SuperOffice, signaling strong investor confidence in its growth trajectory. In a notable development announced in January 2025, Axcel revealed it is reviewing SuperOffice Group AS’s ownership and capital structure, contemplating a potential sale to a newly established entity, Ax INV1 Holding AS. This transaction, if completed, would mark a significant shift in SuperOffice’s ownership, though it remains in the planning phase and is subject to specific conditions. These activities underscore SuperOffice’s attractiveness to investors and its strategic focus on enhancing capabilities through acquisitions.

SuperOffice Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying SuperOffice applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of SuperOffice and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified SuperOffice Online, customers.

SuperOffice Key Enterprise and Cloud Applications

SuperOffice Online,

SuperOffice Revenues, $M:

SuperOffice Revenue Breakdown By Type, $M:

SuperOffice Enterprise Applications Revenues By Functional Markets, $M:

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SuperOffice Revenues By Region, $M

SuperOffice Direct vs Indirect sales

SuperOffice Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified SuperOffice Customers

No. of SuperOffice Customers: 6000

No. of SuperOffice Enterprise Applications Customers: 6000

No. of SuperOffice Cloud Customers: x

No. of SuperOffice Cloud Subscribers: x

SuperOffice has built a robust customer base, exceeding 6,000 businesses globally, establishing itself as a trusted CRM provider. Its clientele spans a wide range of industries and regions, including notable organizations such as LifeVision AS, Burger King Indonesia, Russos UAE, and Oregano Dubai. This diversity highlights SuperOffice’s ability to address varied industry requirements and geographical complexities.

SuperOffice Market Opportunities, M&A and Geo Expansions

SuperOffice’s established presence in Scandinavian and other European markets reflects its commitment to geographic expansion. The launch of SuperOffice 10, followed by updates like version 10.5.3 and the integration of AI features such as SuperOffice Copilot, positions the company to capitalize on both horizontal and vertical market opportunities. By leveraging cloud technology, Internet of Things (IoT), AI, and machine learning, SuperOffice aligns with 2025 market trends, including AI-driven sales and digital self-service, as outlined in its recent sales trends analysis. The platform’s versatility in integrating with various business systems and its emphasis on digital customer engagement present significant growth prospects, enabling SuperOffice to innovate and expand its market share in the competitive CRM sector.

SuperOffice Risks and Challenges

Despite its achievements, SuperOffice faces challenges that could impact its market position. User reviews, while generally positive, are sometimes less favorable compared to competing CRM solutions, suggesting a need for ongoing product refinement to maintain customer satisfaction and competitiveness. Additionally, the company’s OEM distribution partnerships with Visma and MYOB pose a potential risk of diluting brand equity if not managed strategically. These challenges require careful attention to ensure SuperOffice sustains its reputation and market standing in a highly competitive industry.

SuperOffice Ecosystem, Partners, Resellers and SI

SuperOffice’s ecosystem is strengthened by strategic partnerships and integrations that enhance its global reach and functionality. As a certified Microsoft Gold Partner and member of Microsoft’s ISV and Premier Developer support programs, SuperOffice benefits from close collaboration with Microsoft, enriching its platform’s capabilities. Partnerships with Visma, MYOB, and a network of international resellers further bolster its market presence, enabling efficient distribution and support across multiple regions. The company’s partner ecosystem, which includes 106 partners (94 technology and 12 channel partners) such as MySQL, Salesforce, and HubSpot, provides additional integration opportunities, ensuring SuperOffice remains a flexible and scalable CRM solution.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: