SurveyMonkey Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

SurveyMonkey Strengths, Domain Expertise, and Key Differentiators

SurveyMonkey’s key strengths lie in its diverse product portfolio, which spans self-service survey creation to advanced enterprise-level CX platforms. Its solutions are marked by ease of use, scalability, and AI integration, including natural language processing for sentiment analysis, MaxDiff modeling for prioritization, and predictive analytics for feedback trend forecasting. A standout differentiator is its no-code approach, enabling marketing, HR, and product teams to build and deploy feedback loops without relying on IT.

SurveyMonkey Recent Developments

SurveyMonkey, the iconic survey and feedback platform, continues to evolve beyond its roots in digital questionnaires. The company has sharpened its focus on enterprise-grade capabilities and intelligent feedback solutions. Most notably, the launch of SurveyMonkey Connect in early 2025 marks a pivotal moment—ushering in a no-code era where business users can directly integrate survey data with leading enterprise apps such as Salesforce, HubSpot, and Slack. This modular integration reflects the broader cloud-native, composable enterprise trend dominating IT stacks today.

Additionally, the addition of WhatsApp to its social media collector suite positions SurveyMonkey to tap into more informal, mobile-first communication channels—a strategic move amid the proliferation of BYOD (Bring Your Own Device) cultures globally.

SurveyMonkey Mergers and Acquisitions (M&A) Activities

In May 2023, A consortium led by Symphony Technology Group acquired SurveyMonkey (formerly Momentive Global) in an all-cash transaction valued at approximately $1.5 billion. Under the terms of the merger agreement, SurveyMonkey (formerly Momentive) shareholders will receive $9.46 per share. As a result of the completion of this transaction, SurveyMonkey (formerly Momentive) common stock will cease trading and will no longer be listed on the Nasdaq Stock Market. SurveyMonkey (formerly Momentive) will operate as a privately held company and remain headquartered in San Mateo, California.

SurveyMonkey Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying SurveyMonkey applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of SurveyMonkey and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified SurveyMonkey, customers.

SurveyMonkey Key Enterprise and Cloud Applications

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SurveyMonkey Direct vs Indirect sales

SurveyMonkey Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified SurveyMonkey Customers

No. of SurveyMonkey Customers: 260000

No. of SurveyMonkey Enterprise Applications Customers: 260000

No. of SurveyMonkey Cloud Customers: 260000

No. of SurveyMonkey Cloud Subscribers: 42 million

SurveyMonkey serves millions of users and hundreds of thousands of business customers, including enterprise-level clients across North America, EMEA, and APAC.

Notable clients include Salesforce, Cisco, 3M, Johnson & Johnson, and Walgreens, especially post-GetFeedback integration. The combined offerings have solidified SurveyMonkey’s position in the Fortune 1000 feedback and insights ecosystem, especially where CRM-linked workflows are critical.

SurveyMonkey Market Opportunities, M&A and Geo Expansions

The expansion of Connect opens up horizontal market opportunities by allowing SurveyMonkey to tap into the rapidly growing integration-as-a-service (iPaaS) space. Vertically, the company is poised to expand in regulated industries such as healthcare, financial services, and education, where data compliance and feedback cycles are critical. The integration of Gen AI presents possibilities such as automated survey design, real-time insight summarization, and contextual analysis, further enhancing usability and insights for business users.

SurveyMonkey Risks and Challenges

On the internal front, maintaining the balance between simplicity and enterprise functionality is a persistent challenge, especially as customers demand more sophisticated insights without increasing complexity. From an external perspective, intense competition from Qualtrics, Medallia, Google Forms, and niche AI-first startups presents pricing and feature parity pressures.

Further, transitioning to a fully private entity may slow the pace of public-facing innovation disclosures and weaken brand visibility unless offset by aggressive marketing and analyst engagement. The company must also navigate data privacy and compliance risks, particularly with GDPR, HIPAA, and evolving data sovereignty laws in regions like India and Brazil.

SurveyMonkey Ecosystem, Partners, Resellers and SI

SurveyMonkey’s ecosystem strategy blends direct sales, self-service SaaS, and indirect partnerships. Its marketplace includes integrations with Salesforce, Zendesk, Microsoft Teams, and over 100 other platforms, enabling customers to embed feedback collection across core business workflows. The partnership with Salesforce AppExchange via GetFeedback is particularly impactful, positioning the company well within the CRM-powered CX movement.

SurveyMonkey also benefits from a growing network of system integrators (SIs) and value-added resellers (VARs) who deploy its solutions as part of broader digital transformation engagements. By creating network effects through technology alliances and solution bundles, the company reinforces its platform stickiness while enabling channel-driven expansion. The opportunity to strengthen alliances with cloud hyperscalers like AWS, Azure, or Google Cloud, especially for AI services and data hosting, remains a critical next step in bolstering ecosystem resilience.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: