Terryberry Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Terryberry Strengths, Domain Expertise, and Key Differentiators

Terryberry is a 100-year old company, established and headquartered in Grand Rapids, Michigan. Today, Terryberry has offices throughout North America and the United Kingdom. Terryberry’s business solution is providing employee recognition programs and awards. The company’s clients acknowledge the importance of recognizing and appreciating their employees; they partner with Terryberry for support and resources to help them build a culture of recognition in the workplace.

Terryberry Recent Developments

In 2025, Terryberry introduced major updates to its Employee Recognition platform, aimed at deepening employee engagement and streamlining recognition processes. Key enhancements include the integration of scientifically validated employee surveys across all recognition programs, enabling organizations to track eNPS, retention, and sentiment through intuitive dashboards. A new Engagement Scorecard links recognition trends to business outcomes, offering automated trend analysis and detailed reports comparing recognized versus non-recognized employees. Manager dashboards provide leaders with real-time insights into team engagement and recognition behavior, while the new AI Recognition Assistant helps craft meaningful messages quickly and effectively. AI Content Monitoring ensures professionalism by screening messages for inappropriate content, and the platform now supports 10 additional languages for greater inclusivity. A redesigned settings menu further enhances user experience by improving navigation and data visibility for administrators.

Terryberry Mergers and Acquisitions (M&A) Activities

Terryberry has strengthened its offerings through the acquisitions of Companion, a mental health app, and Walker Tracker, a wellness platform known for its step and wellness challenges. These acquisitions reflect Terryberry’s commitment to supporting employee well-being, productivity, and holistic development. By integrating user-friendly mental health tools and a proven wellness app with high customer satisfaction, Terryberry continues to build a comprehensive platform that promotes thriving workplace environments.

Terryberry Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Terryberry applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Terryberry and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified TerryBerry 360 Recognition customers.

Terryberry Key Enterprise and Cloud Applications

TerryBerry 360 Recognition

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Terryberry Direct vs Indirect sales

Terryberry Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Terryberry Customers

No. of Terryberry Customers: 44000

No. of Terryberry Enterprise Applications Customers: 44000

No. of Terryberry Cloud Customers: 44000

No. of Terryberry Cloud Subscribers: x

Terryberry supports over 44,000 clients globally, ranging from small family-owned businesses to Fortune 500 corporations. The company plays a role in key recognition moments that contribute to shaping workplace culture and fostering a sense of purpose among employees.

Terryberry Market Opportunities, M&A and Geo Expansions

As organizations increasingly prioritize employee engagement to attract and retain top talent, the demand for effective recognition solutions continues to grow. This trend presents a strong market opportunity for Terryberry to expand its reach by delivering tailored programs that enhance workplace culture, strengthen employer branding, and improve performance. By positioning itself as a strategic partner in employee recognition, Terryberry can drive measurable value for clients while reinforcing its leadership in the engagement solutions market.

Terryberry Risks and Challenges

A potential risk for Terryberry may stem from increased market competition, as the employee recognition and rewards industry becomes more congested with new entrants providing innovative solutions at competitive price points. This could lead to pricing pressures, margin compression, and an ongoing necessity for innovation to sustain a competitive edge.

Terryberry Ecosystem, Partners, Resellers and SI

Terryberry primarily operates through direct sales.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: