Twilio Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Twilio Strengths, Domain Expertise, and Key Differentiators

Twilio is a cloud communications platform that provides API-based services for integrating voice, messaging, video, email, and customer data into applications. Its broad product suite, including SendGrid for email and Segment for customer data, offers a comprehensive solution for creating personalized user experiences. With a strong focus on innovation, Twilio incorporates AI, automation, and developer-friendly tools to enhance functionality and ease of use. The company supports clients in over 150 countries and leverages a global partner network with firms like Accenture, Deloitte, and OpenAI to deliver tailored solutions. Its scalable platform serves both startups and large enterprises, reinforcing its role as a trusted provider in the cloud communications space.

Twilio Recent Developments

In April 2025, Twilio released version 2.12.0 of its Flex platform, introducing key enhancements aimed at improving flexibility and personalization in customer communications. This update enables the sending of rich text messages using templates and variables, allowing for easier customization tailored to specific customer needs. Additionally, support for localization of dynamic strings within custom Flex plugins has been added, enhancing the user experience across different languages and markets.

Twilio expanded the capabilities of its WhatsApp Business API by integrating Twilio Pay, introducing support for PIX payments in Brazil. With this enhancement, users can now complete transactions directly within WhatsApp, streamlining the payment process and offering a faster, more convenient experience within the messaging platform.

Twilio Mergers and Acquisitions (M&A) Activities

In June 2023, Twilio sold its IoT business to KORE Group Holdings, a global provider of IoT solutions. As part of the deal, Twilio received 10 million shares of KORE, representing approximately 11.5% of KORE’s outstanding shares. This sale was part of Twilio’s strategy to focus on its core communication and data platforms.

In 2024, Twilio faced increased pressure from activist investors such as Legion Partners and Anson Funds, who called for the sale of parts of the business or the entire company. In response, Twilio made several changes, including appointing new board members and expanding its share repurchase program.

Twilio Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Twilio applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Twilio and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Twilio Flex, Twilio Segment, Twilio Frontline customers.

Twilio Key Enterprise and Cloud Applications

Twilio Flex, Twilio Segment, Twilio Frontline

Twilio Revenues, $M:

Twilio Revenue Breakdown By Type, $M:

Twilio Enterprise Applications Revenues By Functional Markets, $M:

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Twilio Revenues By Region, $M

Twilio Direct vs Indirect sales

Twilio Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Twilio Customers

No. of Twilio Customers: 325000

No. of Twilio Enterprise Applications Customers: 325000

No. of Twilio Cloud Customers: x

No. of Twilio Cloud Subscribers: x

Twilio has over 325,000 active customers worldwide, with its largest presence in the United States, followed by regions in Europe, Asia, and Latin America. It serves a wide range of industries including IT, software, finance, healthcare, e-commerce, and telecommunications. Companies like Uber, Reddit, and Duolingo use Twilio’s solutions to enhance communication and automation across their services.

Twilio Market Opportunities, M&A and Geo Expansions

For 2024 and 2025, Twilio is focused on sustainable growth through deeper integration of artificial intelligence (AI), improved profitability, and global market expansion. The company projects organic revenue growth of 7.5% to 8.5% and expects to generate up to $875 million in non-GAAP operating income in 2025. It aims to maintain GAAP profitability throughout the year and reach an operating margin of 21–22% by 2027.

Twilio is heavily investing in AI-driven tools such as virtual agents and co-pilots, supported by partnerships with OpenAI and AWS. Over 9,000 AI-focused companies have joined Twilio’s platform in 2024. The company is also enhancing its Segment Customer Data Platform (CDP) to provide more precise customer insights and stronger data privacy.

As of March 2025, Twilio has over 325,000 active customer accounts. It is expanding into new geographic regions and industries, particularly fintech, healthcare, and digital marketing. Under CEO Khozema Shipchandler, Twilio is streamlining operations, reducing costs, and shifting focus toward high-margin software and AI-powered solutions. Looking ahead, the company aims to establish itself as a leader in the Customer Experience as a Service (CXaaS) space by combining communications, data, and intelligent automation.

Twilio Risks and Challenges

Twilio made significant leadership changes during 2024 and early 2025. In January 2024, co-founder Jeff Lawson stepped down as CEO and from the board of directors. He was succeeded by Khozema Shipchandler, who previously served as Twilio’s President of Communications, Chief Operating Officer, and Chief Financial Officer. In May 2024, Chris Koehler was appointed Chief Marketing Officer, bringing experience from his previous role at Box. These changes represent a strategic move to strengthen the company’s position in the fast-growing and competitive cloud communications market. However, the dynamic nature of this market poses challenges, as competitors may respond more quickly to emerging opportunities, technologies, standards, or customer demands. Additionally, the market’s growth depends on sustained adoption by developers and product usage, introducing some uncertainty and potential limitations in its future development.

Twilio Ecosystem, Partners, Resellers and SI

Twilio collaborates with global and regional systems integrators such as Accenture, Deloitte, Cognizant, and others, who leverage their expertise to develop customized solutions and drive digital transformation for clients across various industries—including finance, healthcare, telecommunications, and retail.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: