Uber Freight Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Uber Freight Strengths, Domain Expertise, and Key Differentiators

Uber Freight is a logistics technology company that connects shippers and carriers through a digital freight network. Since its launch in 2017, and with the acquisition of Transplace in 2021, it has expanded into enterprise logistics, offering both freight brokerage and transportation management solutions. The company focuses on using AI, automation, and real-time data to improve operational efficiency. It also invests in emerging technologies, including autonomous trucking through partnerships with Aurora and Waabi. With a large carrier network and ongoing tech innovation, Uber Freight plays a growing role in modern supply chain infrastructure.

Uber Freight Recent Developments

In 2025, Uber Freight announced further updates to its TMS focusing on real-time tracking and a redesigned user interface to enhance operational control. That year, it also partnered with Waabi to launch a platform for autonomous truck deployment, combining Waabi’s AI driving technology with Uber’s logistics network. The initiative aims to help carriers integrate self-driving trucks with tools for routing, maintenance, and transfer hubs, initially targeting routes in Texas with plans to expand.

In 2023, Uber Freight introduced several enhancements to its transportation management system (TMS) and logistics platforms to improve supply chain efficiency. The revamped TMS offers better visibility and control with features like a Control Tower module and Dock Scheduler, while the AI-driven logistics platform optimizes truck routing to reduce empty miles. Additionally, the Insights AI tool, launched in September 2023, uses generative AI to provide actionable insights from transportation data to support decision-making.

Uber Freight Mergers and Acquisitions (M&A) Activities

In May 2025, Uber announced plans to acquire an 85% stake in Trendyol Go, a leading Turkish food and grocery delivery platform, for $700 million. Trendyol Go operates nationwide in Turkey, partnering with over 90,000 restaurants and markets and employing 19,000 couriers. In 2024, it processed more than 200 million orders, totaling approximately $2 billion in gross bookings—a year-over-year increase of over 50%. The deal is expected to close in the second half of 2025.

In March 2025, Uber terminated its $950 million bid to acquire Delivery Hero's Foodpanda business in Taiwan due to regulatory hurdles. Taiwan's Fair Trade Commission blocked the deal in December 2024, citing anti-competitive concerns that the combined market share would reach 90%, potentially leading to higher prices. Uber decided not to appeal the decision and agreed to pay a $250 million termination fee. However, Uber will proceed with a separate agreement to buy $300 million worth of newly issued shares from Delivery Hero.

Uber Freight Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Uber Freight applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Uber Freight and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Uber Freight TMS, Uber Freight Exchange, Insights AI customers.

Uber Freight Key Enterprise and Cloud Applications

Uber Freight TMS, Uber Freight Exchange, Insights AI

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Uber Freight Direct vs Indirect sales

Uber Freight Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Uber Freight Customers

No. of Uber Freight Customers: 6000

No. of Uber Freight Enterprise Applications Customers: x

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Uber Freight serves a wide range of customers across industries such as retail, manufacturing, food and beverage, and consumer packaged goods. Its platform connects shippers with a network of carriers, offering services like real-time pricing, freight tracking, and supply chain optimization. Customers typically include businesses seeking efficiency, flexibility, and digital solutions in their logistics operations.

Notable clients of Uber Freight include large corporations such as Anheuser-Busch, Nestlé, and LG Electronics. These companies leverage Uber Freight to streamline their transportation logistics and access a broad network of carriers. The platform is particularly suited for shippers managing high volumes of freight and seeking better visibility and automation in their supply chain processes.

Uber Freight Market Opportunities, M&A and Geo Expansions

In July 2024, Uber Freight opened a new office in Nuevo Laredo, Mexico, increasing its cross-border locations to 10, including cities like Mexico City, Monterrey, and Tijuana. This expansion is part of a broader effort to manage over 1.5 million square feet of warehouse space and process more than 25,000 customs entries monthly. The company also launched an Innovation Center in Mexico City to accelerate technology advancements and appointed Jesus Ojeda as Executive Vice President of Mexico to lead these efforts.

Uber Freight strengthened its executive team with the appointments of Dan Annunziata as Head of Commercial and Hany Elkordy as Head of Logistics, Last Mile Solutions. Annunziata, formerly of CH Robinson, focuses on unifying the commercial, sales operations, and solutions organizations, while Elkordy, with experience from Amazon, Walmart, and Chewy, aims to expand parcel and last-mile services.

The company has invested $120 million since 2021 in developing enterprise applications, including a comprehensive update to its Transportation Management System (TMS) and the introduction of Insights AI, a generative AI-powered tool for logistics decision-making. These innovations aim to enhance visibility, control, and efficiency across logistics operations.

Uber Freight Risks and Challenges

Uber Freight’s business model relies heavily on a large network of independent truck drivers and carriers to move freight. This dependence exposes the company to significant labor market risks, especially amid widespread driver shortages in the trucking industry. Factors such as aging driver demographics, difficult working conditions, and competitive pay demands make attracting and retaining qualified carriers challenging. When drivers are scarce, capacity tightens, leading to higher costs, delayed shipments, and reduced service reliability. This, in turn, can affect Uber Freight’s relationships with shippers and its reputation for dependable service.

Moreover, as an intermediary platform, Uber Freight has limited direct control over carrier labor conditions, which makes it vulnerable to disruptions from strikes, regulatory changes related to gig workers, or changes in labor laws that could impact independent contractor status. These labor pressures also coincide with broader supply chain disruptions and rising fuel costs, compounding operational challenges.

Uber Freight Ecosystem, Partners, Resellers and SI

Uber Freight has built a broad and diverse partner ecosystem to enhance its logistics platform and expand service capabilities. This ecosystem includes technology providers, autonomous vehicle companies, carriers, and supply chain service partners. Key technology collaborators like Waabi and Aurora focus on autonomous trucking solutions, enabling Uber Freight to pilot and scale self-driving freight operations.

Uber Freight also works closely with thousands of independent carriers, brokers, and freight providers to ensure flexible capacity and broad geographic coverage across North America and beyond. Integrations with data providers and digital freight marketplaces enhance real-time visibility, predictive analytics, and shipment tracking. Additionally, strategic collaborations with last-mile delivery firms and warehouse operators help extend Uber Freight’s reach into comprehensive end-to-end supply chain solutions.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: