Unifonic Strengths, Domain Expertise, and Key Differentiators
Unifonic is a leading cloud communications platform in the MENA region, renowned for its robust and scalable solutions that enhance customer engagement across various channels, including SMS, voice, WhatsApp, and chatbots. Its API-driven architecture allows for seamless integration with business systems, enabling organizations to automate their communications efficiently. With a strong regional presence and a commitment to data security, Unifonic supports digital transformation while adhering to local compliance standards. The platform's intuitive design, multilingual support, and real-time analytics make it a preferred partner for enterprises aiming for reliable and personalized customer interactions. Supported by significant funding and continual innovation, Unifonic stands out as a trusted communications enabler.
Unifonic Recent Developments
In October 2024, Unifonic launched "Audience," an enterprise-level customer data platform (CDP) aimed at improving personalized marketing and customer engagement across various channels, including WhatsApp, SMS, voice, and push notifications. Integrated with Unifonic's "Flow Studio," Audience allows businesses to unite customer profiles, centralize first-party data, and automate customer journeys, which enhances retention, engagement, and satisfaction rates. Furthermore, in June 2024, Unifonic expanded its regional presence by opening a new office in Cairo, Egypt. This expansion highlights the company's commitment to supporting local clients and fostering innovation in the MENA region.
Unifonic Mergers and Acquisitions (M&A) Activities
In 2022, Unifonic acquired Sestek, enhancing its AI-powered conversational suite to further advance its offerings. With its no-code automation and orchestration software, Unifonic enables modern, reliable, and efficient business messaging across various industries.
Unifonic Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Unifonic applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Unifonic and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified UnifonicX customers.
Unifonic Overview
7252 Olaya Street, Tamkeen Tower 24th Floor, Alyasmeen
Riyadh, x, 13325, Saudi Arabia
966 9200 02687
https://www.unifonic.com/
Ownership: - x
Number of Employees: 400+
Functional Markets: CRM,
Key Verticals: Banking and Financial Services, CPG, Distribution, Healthcare, Life Sciences, Manufacturing, Retail, Transportation, Utility,
Unifonic Key Enterprise and Cloud Applications
UnifonicX
Unifonic Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Unifonic Revenue Breakdown By Type, $M:
Unifonic Enterprise Applications Revenues By Functional Markets, $M:
Unifonic Enterprise Applications Revenues By Verticals, $M:
Unifonic Revenues By Region, $M
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Unifonic Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Unifonic Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Unifonic Customers
No. of Unifonic Customers: 5000
No. of Unifonic Enterprise Applications Customers: x
No. of Unifonic Cloud Customers: x
No. of Unifonic Cloud Subscribers: x
Unifonic serves over 5,000 businesses in more than 160 countries, offering omnichannel communication solutions that enhance customer engagement and efficiency. Its clients span sectors like banking, logistics, healthcare, e-commerce, and government. Notable clients include Arab National Bank, which uses Unifonic's SMS for secure notifications, and BIMA, Oman's largest insurance aggregator, which leverages Unifonic's WhatsApp Business Platform for customer support. Other clients include Uber, Aramex, Noon, the Saudi Ministry of Health, and Saudi Electricity Company. Unifonic's platform enables personalized, real-time communications, fostering stronger customer relationships and driving digital transformation.
Unifonic Market Opportunities, M&A and Geo Expansions
In January 2024, Unifonic and MoEngage announced a strategic partnership to enhance customer engagement solutions in the Middle East. By combining Unifonic's omnichannel communication capabilities with MoEngage's AI-driven, insight-led engagement platform, the collaboration aims to provide businesses with comprehensive tools for personalized, real-time customer interactions. This alliance is expected to support digital transformation efforts and drive growth across the region.
Unifonic Risks and Challenges
Unifonic faces several significant risks that could affect its growth and stability. Its heavy reliance on the MENA region, where approximately 80% of its revenue is generated, limits its global diversification. The company also depends heavily on sectors such as e-commerce, banking, and telecommunications, making it vulnerable to downturns in these specific industries. Additionally, rapid technological advancements in the CPaaS market require continuous innovation to remain competitive
Unifonic Ecosystem, Partners, Resellers and SI
Unifonic has developed a dynamic ecosystem through strategic partnerships and global expansion. One notable collaboration is with InspireU from STC, which helps support Saudi Arabia's startup ecosystem by promoting innovation in fintech, AI, and digital transformation. Additionally, Unifonic's acquisition of Sestek enhances its capabilities in conversational AI, allowing for a broader range of services. With a presence in key markets, Unifonic has offices in Riyadh, Dubai, Cairo, Amman, Istanbul, Ankara, Lahore, Islamabad, London, and New York. This global footprint enables Unifonic to provide localized support and innovative solutions, reinforcing its commitment to empowering businesses around the world.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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