Unilog Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Unilog Strengths, Domain Expertise, and Key Differentiators

Unilog is a global technology company that provides an all-in-one B2B eCommerce platform to manage every aspect of your digital commerce business, plus options for a mobile app and advanced eCommerce site analytics. Their cloud-based eCommerce platform and product data enrichment services help distributors, manufacturers, and wholesalers to increase online sales, reduce the cost to serve and enhance their digital channels.

Unilog enriches over 240,000 monthly products, transforming product data into optimized, enriched content that drives traffic and increases conversions. This allows Unilog to show how they can impact a product catalog and increase sales.

Unilog Recent Developments

Unilog strengthened its technological capabilities by integrating Google Cloud's cutting-edge generative artificial intelligence (gen AI) technologies and resources. This collaboration is intended to expedite Unilog's development of AI-driven solutions tailored for the B2B e-commerce industry. Through participation in Google Cloud's trusted tester and preview programs, Unilog gains access to advanced artificial intelligence solutions designed for enterprise applications, with the goal of transforming businesses and industries. This strategic partnership underscores Unilog's commitment to harnessing the power of AI to optimize its B2B e-commerce platform, enhance operational efficiency, and deliver increased value to its customers.

Unilog Mergers and Acquisitions (M&A) Activities

Unilog acquired Bravo Business Media, a company specializing in e-commerce solutions for decorative showrooms, in an all-cash transaction. This move was intended to unify distributors' B2B and B2C digital commerce channels. Bravo Business Media continued to operate as a Unilog company, with its President, Ace Rosenstein, joining Unilog's leadership team as Executive Vice President.

In January 2021, Investcorp announced that it had entered into an agreement to acquire Unilog. With Investcorp’s capital support, Unilog is expected to accelerate platform innovation and expand its customer base.

Unilog Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Unilog applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Unilog and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified CX1 Platform (CX1 eCommerce, CX1 PIM, CX1 Product Content, CX1 Connect) customers.

Unilog Key Enterprise and Cloud Applications

CX1 Platform (CX1 eCommerce, CX1 PIM, CX1 Product Content, CX1 Connect)

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Unilog Revenue Breakdown By Type, $M:

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Unilog Direct vs Indirect sales

Unilog Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Unilog Customers

No. of Unilog Customers: 350

No. of Unilog Enterprise Applications Customers: 0

No. of Unilog Cloud Customers: x

No. of Unilog Cloud Subscribers: x

Unilog is trusted by hundreds of customers globally, among them are: McGuckin Hardware, Stanion Wholesale Electric, Orgill, Inc., Hill & Markes, Van Meter, Mark Supply Inc, Torrco, Werner Electric Supply, The Reynolds Company, Rogers Supply Company and many more.

Unilog Market Opportunities, M&A and Geo Expansions

In 2024, Unilog announced that International Computer Consulting Group (ICCG) had joined its trusted partner network. With more than 36 years of experience as a systems integrator, ICCG has been a key provider of ERP, Supply Chain Planning, and Product Lifecycle Management (PLM) solutions to enterprise clients. As a global Alliance and Channel Partner for Infor, ICCG supports various ERP systems, including Infor M3 and Infor CSI, as well as additional applications such as PLM for Process, PLM for Fashion, Warehouse Management Systems (WMS), and Supply Chain Planning solutions.

In May 2024, Unilog partnered with Bluon, a pioneer in HVAC efficiency technology. This collaboration represents a significant step in Unilog’s mission to provide distributors with cutting-edge digital commerce solutions. The partnership brings forth an innovative extension designed to transform the HVAC online shopping experience. Integrated into Unilog’s CX1 Connect hub, the new extension combines Bluon’s powerful search capabilities with Unilog’s robust eCommerce platform. This integration allows distributors to offer customers the ability to quickly find any HVAC model and its corresponding BOM, along with a comprehensive cross-reference database for OEM and aftermarket part replacements.

ICCG’s expertise covers major verticals such as Wholesale Distribution, Manufacturing, Fashion, and Food & Beverage, all of which rely on robust and proven eCommerce platforms. This new partnership further bolsters Unilog’s commitment to providing seamless integration between its connected content and commerce solutions and the ERP systems of its customers. Unilog stands at the forefront of connected product content and commerce, delivering a comprehensive suite of solutions designed to empower businesses in the digital realm. Their platform, content offerings, and connectivity solutions are crafted to meet the unique needs of wholesale distributors, manufacturers, and specialty retailers. By leveraging their connected solutions, these businesses can enhance their sales, maintain relevance in the market, and optimize their cost-to-serve metrics.

With the recent investment from Investcorp, Unilog will accelerate product innovation, enhance customer service, and expand market presence through both, organic and inorganic acquisition opportunities.

Unilog Risks and Challenges

Unilog relies heavily on services.

Unilog Ecosystem, Partners, Resellers and SI

Unilog has expanded its partner ecosystem through strategic collaborations aimed at enhancing digital commerce for distributors. By partnering with Moblico, Unilog enables a unified mobile experience featuring real-time pricing, mobile payments, loyalty programs, and more. The addition of DiTRA Corp and NSA Computer Exchange Corp to its Reseller Program strengthens Unilog’s ability to support businesses with digital transformation and Infor-based ERP solutions. Unilog also broadened its operations with a new R&D facility in Mysore and remains committed to expanding its global partner network. Its cloud-based commerce platform integrates with leading ERP systems like Acumatica, Infor, SAP, and Microsoft, and is supported by a diverse group of partners, including Google, Orgill, and ChannelAdvisor, to deliver innovative and customer-centric solutions.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: