Upland Software Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Upland Software Strengths, Domain Expertise, and Key Differentiators

Upland Software provides cloud-based enterprise work management applications, specializing in solutions for project, portfolio, and work management, particularly for professional services organizations. Through strategic acquisitions, it has expanded its offerings to include content management for government and educational sectors, mobile messaging, and website analytics. Upland’s applications aim to help organizations align goals, optimize workflows, and improve collaboration across various business functions such as IT, finance, marketing, and professional services, addressing key challenges in areas like workflow automation, digital engagement, and financial management.

Upland Software Recent Developments

In February 2025, Upland Panviva introduced Sidekick, an innovative solution designed to deliver compliant, contextualized knowledge to customer service agents—the critical frontline of contact centers. As a trusted provider in highly regulated industries, Panviva offers next-generation, AI-driven guidance tailored for complex, compliance-focused organizations. Its flexible platform supports omnichannel engagement, including seamless integrations with chatbots, AI agents, and CRM systems. Leveraging generative AI curated and approved by business experts, Panviva enables organizations to provide real-time, actionable insights precisely when agents and customers need them most.

Upland Software Mergers and Acquisitions (M&A) Activities

In February 2022, Upland Software acquired BA Insight, a company in enterprise search solutions for global organizations. While Upland offered a diverse suite of knowledge management products—each serving specific market segments—it previously lacked a dedicated solution focused exclusively on the complexities of enterprise search. Although search capabilities were embedded within Upland’s Document Workflow products, there was no standalone offering designed to unify search across multiple, disparate content sources. The acquisition of BA Insight effectively addresses this gap, expanding Upland’s portfolio to include a robust, purpose-built enterprise search solution.

Upland Software Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Upland Software applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Upland Software and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Upland Software PowerSteering Program and Portfolio Management, Upland Software Eclipse PPM customers.

Upland Software Key Enterprise and Cloud Applications

Upland Software PowerSteering Program and Portfolio Management, Upland Software Eclipse PPM

Upland Software Revenues, $M:

Upland Software Revenue Breakdown By Type, $M:

Upland Software Enterprise Applications Revenues By Functional Markets, $M:

Upland Software Enterprise Applications Revenues By Verticals, $M:

Upland Software Revenues By Region, $M

Upland Software Direct vs Indirect sales

Upland Software Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Upland Software Customers

No. of Upland Software Customers: 10000+

No. of Upland Software Enterprise Applications Customers: 10000+

No. of Upland Software Cloud Customers: x

No. of Upland Software Cloud Subscribers: 1 million

Upland serves a global customer base of over 10,000 organizations and more than one million users, including prominent names such as Palmetto Security Group, DJI and Associates Inc., Gordon Food Service, J D Williams & Company Limited, Paradysz/PM Digital, TODO1 Services, Toyota Material Handling Europe, Air Products, BE Aerospace, British Sugar, HAVI Global Solutions, Medtronic, Pepsi, the U.S. Department of the Treasury, PR Newswire, Ciena, Swiss Re, PPG, 1-800-FLOWERS.COM, McGraw-Hill, Jack in the Box, the UK Highways Agency, Covance, Johnson Controls, and Eaton, among many others.

Additionally, leading organizations such as Abbott Vascular, Autodesk, Estée Lauder, General Electric, and JDA Software rely on Upland’s Tenrox solution to support their Professional Services Automation (PSA) and time and expense tracking needs.

Upland Software Market Opportunities, M&A and Geo Expansions

Upland has enhanced its product offerings with AI-driven features aimed at boosting sales and contact center efficiency. Upland Altify now incorporates Altify MaxAI to improve sales productivity through advanced account planning and deal management. Additionally, Upland InGenius introduced an integration that connects Genesys Engage with Salesforce Service Cloud Voice and Einstein AI, enabling organizations to use advanced AI capabilities while retaining their existing on-premises telephony systems. This solution supports businesses that prioritize security, customization, and operational stability, offering a way to adopt AI without the disruptions and costs of full cloud migration.

Upland Software Risks and Challenges

The markets in which Upland Software participates are intensely competitive, and if they do not compete effectively, its operating results could be adversely affected.

Upland Software Ecosystem, Partners, Resellers and SI

Upland Software primarily drives revenue through a direct sales organization, which includes both inside and field sales teams. Complementing this approach, the company also maintains an indirect sales channel through strategic partnerships. These alliances enable partners to integrate Upland’s solutions with their own complementary technologies and services, expanding market reach and delivering added value to customers.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: