UserTesting Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

UserTesting Strengths, Domain Expertise, and Key Differentiators

UserTesting delivers the most comprehensive experience research platform in the market, purpose-built to help enterprises close the gap between customer expectations and delivered experiences. At the core is the Human Insight Engine—a unified solution that combines a global, on-demand participant network, AI-powered analysis, and deep integration into enterprise workflows. This platform enables organizations to rapidly validate decisions, engage customers throughout the product lifecycle, and scale research across teams—empowering product, design, marketing, and CX leaders to innovate faster and with greater confidence.

What sets UserTesting apart is the strength of its participant network, the speed of its AI-enhanced insights, and its expert services. Companies can source feedback from their own customers, UserTesting’s proprietary panel, or a tailored recruited network. Insights are delivered in minutes, with collaboration tools and integrations that embed findings directly into platforms like FigJam, Slack, and Jira. Recognized by leading analysts and trusted by over 3,000 customers—including 75 of the Fortune 100—UserTesting drives measurable business outcomes: from Microsoft’s 5X faster decision-making to Walmart’s 13% mobile revenue growth and Kimberly-Clark’s 30X cost savings on research. With an average ROI of $6 for every $1 invested, UserTesting is the trusted partner for enterprises committed to customer-centric innovation.

UserTesting Recent Developments

UserTesting has introduced a wave of enhancements aimed at helping design, research, marketing, and CX teams move faster, align more effectively, and deliver customer experiences with greater confidence. Key updates include a streamlined Figma task integration that enables early concept validation without engineering involvement, real-time test monitoring, flexible survey controls, and PDF export options for reporting—making it easier to capture insights and communicate them to stakeholders. Teams can now highlight user feedback with video clips from interaction tests and take advantage of branching logic in screeners to deliver more personalized, higher-quality responses while accelerating decision-making.

To support enterprise-level governance and scale, UserTesting has added features like the Export People Page for audit-friendly access reviews and pioneered participant quality improvements with LinkedIn verification—ensuring panels are composed of real, credible individuals. The platform also enables individuals to quickly access insights from past research using Insights Hub. These capabilities simplify data management and surface key trends earlier, empowering companies to pivot strategies with precision.

Finally, enhancements to global search and insight alignment features make it easier to surface relevant findings and drive cross-functional collaboration. AI-powered discovery tools and collaborative reporting centralize insights, while features like QXscore™ provide measurable customer experience benchmarks within a single solution. Altogether, these developments reinforce UserTesting’s position as a critical system of insight helping organizations design and deliver customer experiences that win in competitive markets.

UserTesting Mergers and Acquisitions (M&A) Activities

UserTesting has successfully launched a unified human insights engine that combines the strengths of UserTesting and UserZoom, delivering a powerful, end-to-end solution for collecting and scaling human insight. The integrated offering brings together UserTesting’s fast, video-based feedback with UserZoom’s benchmarking, advanced survey methodologies, and governance controls—enabling organizations to conduct both qualitative and quantitative research within a single, enterprise-ready environment. This convergence streamlines workflows, improves cross-functional alignment, and accelerates decision-making.

This milestone follows the 2023 merger of UserTesting and UserZoom under Thoma Bravo, a move that consolidated two category leaders into one cohesive brand. Previous acquisitions—including Handrail, Teston, UserMuse, and Truthlab Technologies.

UserTesting Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying UserTesting applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of UserTesting and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified UserTesting Human Insight Platform, UserZoom UX Research Platform, EnjoyHQ Platform customers.

UserTesting Key Enterprise and Cloud Applications

UserTesting Human Insight Platform, UserZoom UX Research Platform, EnjoyHQ Platform

UserTesting Revenues, $M:

UserTesting Revenue Breakdown By Type, $M:

UserTesting Enterprise Applications Revenues By Functional Markets, $M:

UserTesting Enterprise Applications Revenues By Verticals, $M:

UserTesting Revenues By Region, $M

UserTesting Direct vs Indirect sales

UserTesting Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified UserTesting Customers

No. of UserTesting Customers: 3000

No. of UserTesting Enterprise Applications Customers: 3000

No. of UserTesting Cloud Customers: 3000

No. of UserTesting Cloud Subscribers: x

UserTesting is trusted by more than 3,000 organizations worldwide, including 75 of the Fortune 100, across industries such as retail, financial services, healthcare, technology, and media. Customers like Microsoft, Walmart, Wells Fargo, and Kimberly-Clark rely on UserTesting to accelerate decision-making, reduce research costs, and deliver customer experiences that drive measurable business outcomes. Whether it’s increasing mobile revenue by double digits, improving CSAT scores by 20+ points, or speeding up product cycles by 5X, UserTesting helps the world’s leading brands embed customer insight into every decision, product, and experience—making it a critical system of insight for customer-centric innovation at scale.

UserTesting Market Opportunities, M&A and Geo Expansions

UserTesting continues to lead as organizations seek deeper, faster, and more scalable ways to understand their customers across every phase of the journey—from discovery to purchase to loyalty. As a unified human insight engine, UserTesting empowers individuals and teams across product, design, marketing, customer experience, and innovation functions to bring the customer’s voice into daily decisions. The platform supports a wide range of use cases, including product concept validation, prototype testing, messaging and creative optimization, digital experience evaluation, and post-purchase feedback loops. With built-in AI analysis, enterprise-grade governance, and integrations into existing workflows, UserTesting enables cross-functional teams to move faster and align around real customer needs. The continued rise of GenAI, combined with growing complexity in digital ecosystems, presents further opportunity to fuse human insight with behavioral data—unlocking new levels of personalization, agility, and business impact at scale.

UserTesting Risks and Challenges

As human insight becomes more strategic and AI technologies evolve, the competitive landscape continues to shift. Emerging capabilities—such as agentic AI for test moderation and synthetic participants—are reshaping how organizations think about speed and scale in customer feedback. While these innovations offer efficiency, they also introduce risks around authenticity and context. UserTesting, with its foundation in real human insight, industry-leading participant network, and years of investment in AI-powered analysis, is uniquely positioned to navigate this evolution—ensuring that insight remains accurate, trustworthy, and actionable.

As the company expands its global footprint and partner ecosystem, maintaining the consistency and quality of the customer experience remains a top priority. Additionally, UserTesting continues to meet the highest standards in security and compliance—critical for enterprise and regulated markets—while innovating responsibly with AI. With a proven track record, strong governance, and a clear commitment to ethical insight generation, UserTesting is better equipped than any provider in the category to lead through the next wave of innovation.

UserTesting Ecosystem, Partners, Resellers and SI

UserTesting has built a robust ecosystem designed to meet the evolving needs of modern enterprises. The platform integrates seamlessly with leading tools across design, development, and analytics—including Figma, Slack, Jira, Confluence, and more—enabling teams to embed customer insights directly into their existing workflows. This ensures that feedback doesn’t sit in silos, but instead fuels rapid decision-making across the organization.

Beyond integrations, UserTesting’s ecosystem includes a growing network of agency partners, research consultants, and implementation experts who help enterprises scale their insight programs efficiently. Whether through self-service enablement or full-service delivery, our partners extend the value of the platform and ensure organizations can move from insight to action with speed and precision. This ecosystem is foundational to our role as a strategic provider of customer insights—enabling teams to innovate faster, align cross-functionally, and deliver exceptional customer experiences at scale.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: