VEDA Strengths, Domain Expertise, and Key Differentiators
VEDA GmbH provides HR software solutions focused on payroll, workforce management, and cloud-based human capital management. The company offers modular products that cover time tracking, learning and development, and access management. It has a solid presence in the DACH region and partnerships that enhance integration with accounting systems. VEDA continues to invest in product updates and aims to expand internationally with support from recent funding.
VEDA Recent Developments
In 2024, VEDA expanded its HR suite by introducing a Learning & Development module. This addition allows organizations to manage training sessions, certifications, and employee development programs more effectively. REBER Logistik GmbH, a logistics company, has been utilizing this module to streamline their training processes for over 700 employees across multiple locations.
VEDA Mergers and Acquisitions (M&A) Activities
In January 2025, VEDA acquired blink.it GmbH, a provider of a user-friendly Learning Management System (LMS) for e-learning and blended learning. This strategic move aims to enhance VEDA's Learning & Development portfolio, particularly strengthening its VEDA Horizon People Management suite. The integration of blink.it's LMS allows VEDA to offer comprehensive digital learning solutions to its clients.
VEDA acquired the personnel management business of All4time AG in 2021, including their time management, personnel deployment planning, and access control software. This acquisition strengthens VEDA's capabilities in workforce management.
VEDA Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying VEDA applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of VEDA and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified VEDA HR Cloud, VEDA Horizon Payroll customers.
VEDA Overview
Carl-Zeiss-Strasse 14
Alsdorf, x, 52477, Germany
49 24 045 5070
https://www.veda.net/
Ownership: - x
Number of Employees: 180
Functional Markets: HCM,
Key Verticals: Automotive, Banking and Financial Services, Communication, Construction and Real Estate, CPG, Healthcare, Life Sciences, Manufacturing, Non Profit, Professional Services, Retail, Transportation, Utility,
VEDA Key Enterprise and Cloud Applications
VEDA HR Cloud, VEDA Horizon Payroll
VEDA Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
VEDA Revenue Breakdown By Type, $M:
VEDA Enterprise Applications Revenues By Functional Markets, $M:
VEDA Enterprise Applications Revenues By Verticals, $M:
VEDA Revenues By Region, $M
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
VEDA Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
VEDA Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified VEDA Customers
No. of VEDA Customers: 1200
No. of VEDA Enterprise Applications Customers: x
No. of VEDA Cloud Customers: x
No. of VEDA Cloud Subscribers: x
VEDA GmbH serves over 1,200 clients primarily across the DACH region, covering a wide range of industries and company sizes—from large enterprises to medium-sized businesses. Their customer base includes well-known names such as MAN, Lufthansa, REBER Logistik GmbH, Privatbrauerei Gaffel Becker & Co., Autohaus Mense GmbH, Schwan Stabilo, Mey, Stumpp+Schüle GmbH, and Kuhn Edelstahl. These companies rely on VEDA’s comprehensive HR solutions—including payroll, time management, learning and development, and people management modules—to streamline and optimize their human resources processes.
VEDA Market Opportunities, M&A and Geo Expansions
In May 2024, VEDA secured €17 million in funding led by CIBC Innovation Banking. This investment is intended to support VEDA's expansion into new markets, including Benelux, the UK, and the Nordics, and to further develop its HR software solutions. The funding underscores investor confidence in VEDA's growth strategy and product offerings.
VEDA Risks and Challenges
The majority acquisition of VEDA GmbH by Investcorp Technology Partners in early 2024 presents a significant risk to the company’s long-term stability and strategic consistency. Private equity ownership often brings aggressive growth targets, cost-cutting pressures, and a shift in focus from sustainable development to rapid financial returns. This change increases the likelihood of strategic misalignment, internal restructuring, and cultural disruption. Moreover, the push for accelerated expansion—particularly through acquisitions in the DACH region—could strain VEDA’s operational capacity and lead to integration challenges that undermine product quality, customer satisfaction, and employee retention.
VEDA Ecosystem, Partners, Resellers and SI
VEDA GmbH has built a partner ecosystem that includes strategic investors, software integrators, and technology partners. These collaborations help expand VEDA’s HR software capabilities across payroll, time management, learning and development, and workforce management. This ecosystem supports the company’s growth and market expansion.
VEDA and K+H Software have partnered to integrate VEDA’s payroll solutions with K+H’s fimox® accounting software, enabling efficient data transfer between payroll and financial accounting systems.
PCS Systemtechnik GmbH works with VEDA to provide solutions for workforce management, time and attendance tracking, and data acquisition, strengthening VEDA’s HR offerings.
VEDA also offers ERP and HCM interfaces with SAP HCM / SuccessFactors and Sage rocon, allowing integration with existing enterprise resource planning systems.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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