Via Transportation Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Via Transportation Strengths, Domain Expertise, and Key Differentiators

Via Transportation provides technology solutions for public mobility, offering a software platform designed to support various transportation services, including on-demand microtransit, paratransit, school transportation, and non-emergency medical transport. The platform is used by cities, transit agencies, and private organizations to manage operations, improve service delivery, and expand transportation access.

The company’s platform is designed to be scalable and adaptable, accommodating different transportation needs and environments, from rural to urban settings. Via emphasizes accessibility features, data-driven service planning, and user-oriented functionality as part of its approach to supporting more efficient and inclusive mobility systems.

Via Transportation Recent Developments

In 2025, Via updated its Rider App with several new features aimed at enhancing functionality and accessibility. The update introduced animated welcome screens with branding, a revised booking flow intended to make ride reservations more straightforward for frequent users, and a service selector designed to help users navigate and choose from available transportation options. Additionally, the update included more than 20 accessibility adjustments, such as support for large text sizes, improved color contrast, and compatibility with screen readers and assistive technologies.

In 2023, Via integrated the journey-planning app Citymapper into its TransitTech platform following its acquisition. This integration expanded the platform's capabilities by providing users with multimodal transit options and real-time updates in more than 400 cities globally.

Via Transportation Mergers and Acquisitions (M&A) Activities

In March 2023, Via Transportation acquired Citymapper.

Via acquired Remix in March 2021, a collaborative mapping platform for transportation planning, and Fleetonomy in 2020, an Israeli startup specializing in fleet management and optimization.

Via Transportation Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Via Transportation applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Via Transportation and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified TransitTech Platform, Microtransit, Paratransit, Student Transit, customers.

Via Transportation Key Enterprise and Cloud Applications

TransitTech Platform, Microtransit, Paratransit, Student Transit,

Via Transportation Revenues, $M:

Via Transportation Revenue Breakdown By Type, $M:

Via Transportation Enterprise Applications Revenues By Functional Markets, $M:

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Via Transportation Revenues By Region, $M

Via Transportation Direct vs Indirect sales

Via Transportation Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Via Transportation Customers

No. of Via Transportation Customers: 600

No. of Via Transportation Enterprise Applications Customers: 600

No. of Via Transportation Cloud Customers: 600

No. of Via Transportation Cloud Subscribers: x

Via Transportation serves a wide range of customers, including public transit agencies, cities, universities, healthcare providers, and corporations. Key clients include King County Metro, Transport for London, Harvard University, and companies like Google and LinkedIn, where Via provides on-demand transit, campus shuttles, and employee transportation solutions. The company’s platform is designed to be adaptable and scalable, supporting various transportation needs across different sectors. Via focuses on accessibility, data-driven planning, and user-friendly design to help clients improve mobility and transit efficiency.

Notable customers of Via Transportation include King County Metro, Transport for London, Harvard University, Google, LinkedIn, Berliner Verkehrsbetriebe, and Transport for New South Wales.

Via Transportation Market Opportunities, M&A and Geo Expansions

In 2024 and 2025, Via launched new microtransit programs in various regions, including Passaic County, New Jersey, and West Covina, California, aiming to improve local transportation options. Additionally, the company introduced "The Wave" in Kenora, Canada, focusing on reliability and accessibility. These expansions reflect Via's commitment to broadening its service areas and meeting diverse community needs.

In January 2025, Jon Gary Herrera assumed the role of President and CEO at VIA Metropolitan Transit in San Antonio, Texas, succeeding Jeffrey Arndt. Herrera's appointment marks a new leadership phase, with a focus on enhancing service frequency and expanding ridership, including the development of the Rapid Transit Green and Silver Lines. These initiatives aim to improve public transportation efficiency and accessibility in the region.

Via Transportation Risks and Challenges

In 2025, Via experienced uncertainty regarding federal grant funding due to executive orders targeting diversity, equity, and inclusion (DEI) programs. This situation affected projects such as the $2 million Reconnecting Communities Pilot Program and a $760,000 transit-oriented development initiative in San Antonio, which rely on federal support. The future of these grants remains uncertain, potentially impacting Via's expansion plans.

Critics have raised concerns about the scalability and inclusivity of microtransit services like those offered by Via. Some argue that such services may not efficiently meet increased customer demand and could serve a less diverse ridership compared to traditional fixed-route services. These criticisms highlight the challenges Via faces in balancing innovation with equitable service provision.

Via Transportation Ecosystem, Partners, Resellers and SI

Via works with more than 750 partners worldwide, including major transit agencies like King County Metro in Seattle, Transport for London, and Transport for New South Wales in Australia. These collaborations support the delivery of on-demand microtransit and paratransit services that integrate with existing public transportation systems to enhance accessibility and operational efficiency.

Additionally, Via partners with community organizations to broaden service access in underserved areas. For example, in San Antonio, Via teams up with H-E-B to offer free transportation during the annual Feast of Sharing event, helping thousands of people attend.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: