VTEX Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

VTEX Strengths, Domain Expertise, and Key Differentiators

VTEX's strength lies in its composable and complete, enterprise-grade commerce platform that unifies marketplace, order management, and commerce capabilities in a single solution. VTEX empowers brands, retailers, and manufacturers to launch faster, scale globally, and innovate with broad native features, low-code extensibility, and seamless integration. VTEX reduces complexity and total cost of ownership while accelerating digital transformation for its customers.

VTEX Recent Developments

In March 2025, VTEX announced its suspension of support for the MACH Alliance, citing concerns about the operational and financial inefficiencies of strictly adhering to MACH (Microservices, API-first, Cloud-native, Headless) principles. VTEX emphasized a need for pragmatic composability—favoring leaner architectures, out-of-the-box integrations, and business-focused solutions. Despite this move, VTEX remains committed to MACH principles when they serve real business outcomes.

VTEX has achieved the Amazon Web Services (AWS) Consumer Goods Competency. As an AWS Partner, VTEX has earned the AWS Consumer Goods Competency designation, recognizing its expertise in delivering validated solutions to help consumer goods brands overcome operational challenges within the industry. By leveraging deep industry knowledge and proven AWS solutions, VTEX empowers clients to streamline their operating models and achieve greater efficiency at scale.

VTEX Mergers and Acquisitions (M&A) Activities

In January 2025, VTEX acquired Newtail, a retail media company, to enhance its capabilities in delivering end-to-end retail media solutions. This acquisition adds over 400 brand advertisers to the VTEX network, introduces specialized retail media expertise, and equips brands and agencies with advanced tools for managing advertising inventory and maximizing ad performance across digital channels.

In September 2024, VTEX acquired Weni, an AI-powered customer service platform focused on automated and human-assisted interactions through popular messaging channels like WhatsApp, Instagram, and web chat. Weni supports VTEX’s mission to transform customer service into a revenue driver, especially in retail and B2B commerce. Post-acquisition, Weni by VTEX operates as an independent business unit, delivering scalable, AI-driven support and commerce experiences.

In July 2024, VTEX made an $8.5M USD Series B investment in Synerise, a company specializing in AI-driven behavioral modeling and big data solutions. The partnership enables the integration of Synerise’s BaseModel.ai™ prediction technology into the VTEX platform. This collaboration will power the development of new AI-driven commerce products and add-ons, reinforcing VTEX’s commitment to intelligent personalization and data-driven optimization.

VTEX Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying VTEX applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of VTEX and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified VTEX eCommerce customers.

VTEX Key Enterprise and Cloud Applications

VTEX eCommerce

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VTEX Direct vs Indirect sales

VTEX Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified VTEX Customers

No. of VTEX Customers: 2600

No. of VTEX Enterprise Applications Customers: 2600

No. of VTEX Cloud Customers: 2600

No. of VTEX Cloud Subscribers: x

VTEX serves a diverse portfolio of over 2,600 global clients, including prominent enterprise brands across retail, consumer goods, and electronics. Key customers include Mororola, OBI, US Electrical Services Inc, Stanley Black & Decker, Carrefour, and Whirlpool reflecting its ability to cater to complex, multinational operations. The platform supports 3,400 active online stores across 43 countries, with verticals like grocery, retail, manufacturing, and distribution showing strong adoption. VTEX’s focus on omnichannel solutions, channel management, and business-to-business selling has attracted brands seeking to unify their commerce strategies and enhance customer engagement.

VTEX Market Opportunities, M&A and Geo Expansions

The global shift toward digital commerce presents significant growth opportunities for VTEX, particularly in growth markets like North America, EMEA, and Asia-Pacific. The rising demand for omnichannel experiences and strategies in retail and for self-service buyer portal experiences in industrial manufacturing and distribution offers a chance to leverage VTEX’s partnerships, such as with AWS, to deliver scalable solutions. Additionally, the increasing adoption of AI and Agentic Experiences positions VTEX to capture market share by offering innovative developer, business user, and customer engagement tools.

VTEX Risks and Challenges

Despite its strengths, VTEX faces risks in a highly competitive e-commerce landscape, with rivals like Shopify, Adobe Commerce, and SAP vying for market share. Economic uncertainties, including inflation and supply chain disruptions, could pressure client budgets and slow adoption. Technical complexities in platform customization may pose challenges for clients without dedicated development resources, potentially increasing reliance on third-party integrators.

VTEX Ecosystem, Partners, Resellers and SI

VTEX’s ecosystem is a cornerstone of its value proposition, encompassing over 1,000 partners, including payment gateways, system integrators, technology providers, and marketplace connectors. Alliances with industry leaders like Stripe, Adyen and AWS enhance its ability to deliver seamless, scalable commerce solutions. The ecosystem supports a collaborative commerce model, enabling clients to integrate with suppliers, third-party vendors, and logistics providers.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: