VTS (ex Hightower) Strengths, Domain Expertise, and Key Differentiators
VTS Activate is experiencing accelerated growth across the workplace, industrial, and international markets, particularly within the UK and EU. In a landscape where landlords and property managers face increasing pressure to enhance tenant experiences while streamlining costs and consolidating technology solutions, VTS Activate has established itself as the premier platform to meet these evolving demands.
Founded with a mission to transform commercial real estate through innovation, VTS has become the industry’s leading platform for leasing and asset management. By centralizing essential data and workflows, VTS empowers landlords and brokers to more effectively attract, convert, and retain their most valuable asset—tenants—while driving greater operational efficiency and performance across their portfolios.
VTS (ex Hightower) Recent Developments
In May 2024, VTS unveiled VTS Activate Workplace, the latest addition to its tenant experience suite, building on the company’s established leadership in proptech innovation. Designed specifically for corporate occupiers, VTS Activate Workplace enables organizations to deliver personalized, high-impact experiences across their office environments—empowering employees, enhancing team engagement, and optimizing workplace performance.
In April 2024, VTS announced the launch of VTS Activate Multifamily, a groundbreaking resident experience solution that marks a strategic expansion into the multifamily sector. This launch builds on the success of VTS Activate, introduced in May 2023 as the industry’s leading tenant experience platform for commercial real estate, and follows the company’s 2021 acquisition of Rise Buildings, a well-established player in multifamily technology. With VTS Activate Multifamily, VTS demonstrates its continued commitment to innovation, extending its market leadership beyond commercial real estate and making a significant investment in enhancing resident engagement across multifamily communities.
In March 2024, VTS launched VTS 4, its latest software suite powered by the VTS Demand Model—an AI-driven engine that transforms how commercial real estate landlords predict tenant demand. Drawing from over 300 million data points across 13 billion square feet of managed space, the model provides real-time insights that forecast leasing activity 6–9 months in advance and identify potential tenants 3–4 months before tours begin. VTS 4 empowers landlords with a competitive edge through smarter, data-informed asset and investment strategies.
VTS (ex Hightower) Mergers and Acquisitions (M&A) Activities
In October 2021, VTS acquired Lane, the workplace experience platform used by several top landlords including Brookfield, Oxford, and Hines. With the acquisition, VTS has now invested hundreds of millions of dollars in tenant experience, more than all other proptech companies combined.
In October 2019 VTS acquired PropertyCapsule, the marketing automation and prospecting software used by more than 50% of the top 100 retail landlords in North America, for an undisclosed sum.
In November 2016 VTS and Hightower completed the merger agreement under which the companies will come together to form the commercial real estate industry's leading leasing and asset management platform. Under this agreement, VTS and Hightower will combine under VTS.
The strongest features from VTS and Hightower will be integrated into one platform, bringing the best of both products together for customers. With a collective customer base of over 5 billion square feet, the company can make an even greater impact on the $15 trillion commercial real estate industry.
VTS (ex Hightower) Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying VTS (ex Hightower) applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of VTS (ex Hightower) and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified VTS Platform, VTS Lease, VTS Market, VTS Data, VTS Activate customers.
VTS (ex Hightower) Overview
1095 Avenue of the Americas 14th Floor
New York, NY, 10036, United States
1 844-800-7109
https://www.vts.com/
Ownership: - Trinity Ventures, Insight Venture Partners, OpenView Venture Partners, Fifth Wall, Camber Creek
Number of Employees: 560
Functional Markets: Analytics and BI, Collaboration, CRM, ERP Financial, ERP Services and Operations,
Key Verticals: Banking and Financial Services, Construction and Real Estate,
VTS (ex Hightower) Key Enterprise and Cloud Applications
VTS Platform, VTS Lease, VTS Market, VTS Data, VTS Activate
VTS (ex Hightower) Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
VTS (ex Hightower) Revenue Breakdown By Type, $M:
VTS (ex Hightower) Enterprise Applications Revenues By Functional Markets, $M:
VTS (ex Hightower) Enterprise Applications Revenues By Verticals, $M:
VTS (ex Hightower) Revenues By Region, $M
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
VTS (ex Hightower) Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
VTS (ex Hightower) Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified VTS (ex Hightower) Customers
No. of VTS (ex Hightower) Customers: x
No. of VTS (ex Hightower) Enterprise Applications Customers: x
No. of VTS (ex Hightower) Cloud Customers: 1.2 million
No. of VTS (ex Hightower) Cloud Subscribers: x
The company boasts an extensive and prestigious clientele, which plays a crucial role in its growth. Notable clients include Rexford Industrial, Landsec, Granite Properties, MRP Realty, Boston Properties, Hartz Mountain Industries, Merritt Properties, Blackstone, Denholtz Associates, Nicola Crosby Real Estate, Kennedy Wilson Europe, Arcis Investments, National Real Estate Advisors, The Ardent Companies, Tritower Financial Group, as well as industry leaders such as JLL, CBRE, and many others.
VTS (ex Hightower) Market Opportunities, M&A and Geo Expansions
In 2022, VTS announced the successful close of its Series E funding round, securing over $125 million—the largest capital raise in the company’s history. The round was led by existing investor CBRE, with continued support from Brookfield Ventures, Insight Venture Partners, and Bessemer Venture Partners, alongside new investors BentallGreenOak and AmTrust Financial. This milestone funding underscores strong investor confidence in VTS’s vision and further accelerates its growth and innovation in the real estate technology sector.
VTS (ex Hightower) Risks and Challenges
The Commercial Real Estate Software market is projected to experience significant growth in the coming years, driven by ongoing innovation and digital transformation within the industry. In this dynamic environment, VTS must remain agile and responsive to emerging trends to maintain its competitive edge and continue delivering value to its clients.
VTS (ex Hightower) Ecosystem, Partners, Resellers and SI
The recent adoption of VTS Activate by prominent commercial real estate landlords and property managers—including Tishman Speyer, Paramount Group, RFR, Brookfield Properties, and CBRE Property Management—has significantly fueled the platform’s expansion. These high-profile partnerships have contributed to over 50% year-over-year growth, underscoring VTS Activate’s growing influence and value within the commercial real estate industry.
VTS has announced the expansion of its strategic partnership with MRI Software, a leading global provider of real estate technology solutions. This enhanced collaboration enables a seamless integration between VTS Lease and MRI Commercial Management, allowing for the comprehensive exchange of portfolio and financial data across both platforms. The integration strengthens operational efficiency and supports more informed decision-making for real estate professionals.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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