Webtrends Strengths, Domain Expertise, and Key Differentiators
Webtrends specializes in digital marketing and digital analytics for medium to enterprise-sized companies. Webtrends analytics cut across mobile, social, and web channels enabling marketers to optimize campaigns, maximize customer lifetime value, and deliver digital brand experiences in real-time.
Webtrends Analytics for SharePoint is the only enterprise-class advanced analytics and reporting solution in the market designed specifically for SharePoint. Analytics for SharePoint provides measurement and insights that allow organizations to understand how their employees use SharePoint content in order to identify key barriers to adoption, develop plans to cultivate buy-in, and showcase key successes, user growth, and internal adoption.
Webtrends Recent Developments
Webtrends readies the release of Infinity Analytics for big data customer intelligence.
Webtrends Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Webtrends applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Webtrends and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Webtrends Analytics customers.
Webtrends Overview
555 SW Oak Street
Portland, OR, 97204, United States
1 503-294-7025
Ownership: - x
Number of Employees: 200
Functional Markets: Analytics and BI,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction and Real Estate, CPG, Distribution, Government, Healthcare, Insurance, Life Sciences, Manufacturing, Media, Oil Gas Chemicals, Professional Services, Retail, Transportation, Utility,
Webtrends Key Enterprise and Cloud Applications
Webtrends Analytics
Webtrends Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Webtrends Revenue Breakdown By Type, $M:
Webtrends Enterprise Applications Revenues By Functional Markets, $M:
Webtrends Enterprise Applications Revenues By Verticals, $M:
Webtrends Revenues By Region, $M
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Webtrends Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Webtrends Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Webtrends Customers
No. of Webtrends Customers: 2000
No. of Webtrends Enterprise Applications Customers: 2000
No. of Webtrends Cloud Customers: 750
No. of Webtrends Cloud Subscribers: x
Webtrends serves 2000 customers including 750 in the cloud. Recent customer wins include Pets at Home, Flybe, Alpharooms, Hobbycraft, James Hay, Virgin Wines among others.
Webtrends Market Opportunities, M&A and Geo Expansions
Webtrends continues to expand through its partnership with Microsoft by tapping into the vast army of SharePoint customers that can take advantage of site analytics optimized for their SharePoint environment mostly within an intranet.
Webtrends Risks and Challenges
Webtrends sold a significant part of their technology, Infinity Platform to Oracle. Webtrends transition from an on-premise applications platform to Cloud delivery is a work in progress. All new customers are delivered via the Cloud and existing on-premises clients are progressively moving to its SaaS solution.
Webtrends Ecosystem, Partners, Resellers and SI
Webtrends is strategically expanding its global ecosystem, now encompassing over 130 partners, resellers, and affiliates across 40 countries. This robust and geographically diverse network includes key players such as En-Net, FedTek, Insight, SHI, and Inetasia, among others—positioning Webtrends to scale efficiently and deliver localized support and solutions.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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