Whatfix Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Whatfix Strengths, Domain Expertise, and Key Differentiators

Whatfix is a Digital Adoption Platform (DAP) that empowers users to perform tasks efficiently by delivering real-time, contextual guidance directly within applications. By streamlining access to relevant information at the moment of need, Whatfix helps enterprises accelerate software adoption, reduce training overhead, and minimize reliance on traditional support channels. At the core of its innovation strategy is the advancement of application “userization”—maximizing the return on digital investments throughout the application lifecycle. Powered by Generative AI, Whatfix’s integrated product suite includes in-app guidance, simulated training environments, and no-code analytics, enabling organizations to boost user productivity, enforce process compliance, and deliver consistent, high-quality user experiences across both internal systems and customer-facing platforms.

Whatfix Recent Developments

In February 2024, Whatfix introduced Mirror, an innovation designed to transform systems training and product demonstrations. Mirror creates hyper-realistic, interactive replicas of web applications, enabling immersive experiences without the risks of live system interactions. It reduces infrastructure and manpower costs by eliminating the need for costly sandbox environments, streamlining training and product showcases. Early trials with Fortune 500 companies have highlighted its value, and the upcoming beta release in Q2’24 will further validate its impact on user engagement and digital adoption.

Earlier, Whatfix launched Product Analytics, enabling organizations to track, visualize, and analyze user engagement data with ease. This innovation democratizes access to powerful analytics, allowing software buyers to make data-driven decisions. Since its launch, Product Analytics has seen remarkable growth, with a 200% quarter-on-quarter revenue increase and adoption by over 100 customers, including Cisco and UPS. This advancement positions Whatfix to reshape how businesses leverage data to drive outcomes.

Whatfix Mergers and Acquisitions (M&A) Activities

In August 2021, Whatfix acquired Nittio Learn, a learning management system, enhancing its application training capabilities. This acquisition enables Whatfix to offer more personalized, adaptive, and engaging learning experiences. Nittio Learn's features, including expanded content options, assessment tools, and training course management, seamlessly integrate with Whatfix’s platform. This integration reduces ramp-up times for new learners, further strengthening Whatfix’s value proposition as a comprehensive digital adoption platform.

Whatfix Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Whatfix applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Whatfix and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Whatfix customers.

Whatfix Key Enterprise and Cloud Applications

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Whatfix Direct vs Indirect sales

Whatfix Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Whatfix Customers

No. of Whatfix Customers: 700

No. of Whatfix Enterprise Applications Customers: 700

No. of Whatfix Cloud Customers: 700

No. of Whatfix Cloud Subscribers: x

Whatfix supports over 700 global enterprises, including more than 80 Fortune 500 companies such as Shell, Schneider Electric, UPS Supply Chain Solutions, Aramark, Autozone, Avnet, Becton Dickinson, Cardinal Health, Cisco, Microsoft, Sanofi, Genuine Parts Company, and many more.

In addition to its strong presence among Fortune 500 companies, Whatfix has continued to expand its market footprint by onboarding several Global 2000 and large enterprise clients. Recent additions to its customer portfolio include Arrow Electronics, British Telecom, Checkout.com, Dormakaba, Infosys BPM, Marks & Spencer, Olam, Sime Darby Berhad, and ZoomCar—demonstrating the platform's broad appeal across diverse industries and organizational scales.

90% of Whatfix's client base is located outside of India, with 60% based in the United States and the remaining 30% distributed across global markets.

Whatfix Market Opportunities, M&A and Geo Expansions

Whatfix has reinforced its presence in the Digital Adoption Platform space through significant funding and strong investor backing, enabling it to accelerate product innovation, expand its platform capabilities, and pursue strategic acquisitions. With a growing presence across the U.S., EMEA, and APAC regions, including increased focus on the public sector, the company continues to support enterprises in maximizing the value of their software through user enablement and engagement. Its Product Analytics solution has seen rapid growth, particularly among Global 2000 and Fortune 500 companies, and recent enhancements extend its capabilities to desktop applications. Positioned to benefit from ongoing demand for digital transformation, Whatfix is leveraging its differentiated platform and investor support to solidify its role in the enterprise technology landscape.

Whatfix Risks and Challenges

Expanding a company’s product portfolio is a strategic approach to seize new market opportunities, address evolving customer demands, and drive business growth. However, this process involves inherent challenges and requires meticulous planning, strategic foresight, and effective execution to ensure success.

Whatfix Ecosystem, Partners, Resellers and SI

Whatfix operates with a global workforce and offices across multiple continents, supported by an extensive partner network spanning over 40 countries. The company has formed strategic alliances with major firms such as Deloitte India and Tech Mahindra to enhance digital transformation, optimize technology investments, and deliver personalized user experiences. It continues to grow its partner ecosystem, adding over 30 new collaborators including Coupa, Genpact, and NTT Data, while strengthening ties with major system integrators like Infosys, HCL, and TCS. These partnerships and initiatives underscore Whatfix’s commitment to advancing enterprise digital adoption, improving application efficiency, and delivering measurable business outcomes for organizations worldwide.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: