Wix.com Strengths, Domain Expertise, and Key Differentiators
Wix.com Ltd. is a cloud-based web development platform that enables users to create websites through a drag-and-drop interface. It offers a wide range of customizable templates and built-in tools for eCommerce, marketing, SEO, and analytics. Wix supports both individual users and businesses, with additional solutions for agencies and enterprises. The platform also includes an app market for extended functionality and continues to expand its capabilities through AI features and integrated business tools.
Wix.com Recent Developments
In June 2024, Wix launched an AI-driven feature for its mobile app builder, enabling users to create professional, fully customizable native mobile applications for iOS and Android without any coding. This tool uses a conversational AI chat experience to gather the user's intent and goals, and then generates a uniquely designed app that can be further customized using Wix's Mobile App Editor. Users have full ownership of their apps, including branding and synchronization with their Wix dashboard. This feature is available to global users in English with the premium Branded App plan, starting at $99 per month.
In June 2024, HENNGE K.K. announced that its cloud security service, HENNGE One, now supports single sign-on (SSO) to Wix Enterprise. This integration allows companies using HENNGE One to securely and conveniently access Wix Enterprise, facilitating in-house website production and management.
Wix.com Mergers and Acquisitions (M&A) Activities
In June 2021, Wix acquired Modalyst, a leading dropshipping platform, to enable merchants to source and sell products without managing inventory directly within the Wix eCommerce ecosystem.
In May 2021, Wix acquired Rise.ai, a customer re-engagement solution, to enhance its eCommerce offering with native tools for gift cards, loyalty programs, and store credit.
Wix.com Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Wix.com applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Wix.com and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Wix Plaftorm customers.
Wix.com Overview
5 Yunitsman Street
Tel Aviv, x, 6936025, Israel
972 3 545 4900
Ownership: - Nasdaq: WIX
Number of Employees: 4399
Functional Markets: Content Management, CRM, eCommerce,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction and Real Estate, CPG, Distribution, Education, Government, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Non Profit, Oil Gas Chemicals, Professional Services, Retail, Transportation, Utility,
Wix.com Key Enterprise and Cloud Applications
Wix Plaftorm
Wix.com Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Wix.com Revenue Breakdown By Type, $M:
Wix.com Enterprise Applications Revenues By Functional Markets, $M:
Wix.com Enterprise Applications Revenues By Verticals, $M:
Wix.com Revenues By Region, $M
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Wix.com Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Wix.com Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Wix.com Customers
No. of Wix.com Customers: x
No. of Wix.com Enterprise Applications Customers: x
No. of Wix.com Cloud Customers: x
No. of Wix.com Cloud Subscribers: 250 million
Wix.com Ltd. has over 200 million users worldwide, including individuals, small businesses, freelancers, and large companies. It’s especially popular in the U.S., U.K., and India.
Many people use Wix to create personal websites, blogs, and portfolios. Small businesses, especially those with fewer than 50 employees, also use it to build professional websites easily. Freelancers and creative professionals use Wix to showcase their work, while large companies use Wix Enterprise for more customized solutions.
Wix is used in many industries like e-commerce, food, arts, beauty, fitness, and home services. Most of its users are between 25 and 34 years old and are interested in business and design.
Wix.com Market Opportunities, M&A and Geo Expansions
Wix.com Ltd. has several growth opportunities heading into 2025, focusing on AI innovation, enterprise solutions, and global expansion. The company has introduced AI-driven tools like the Business Launcher and Portfolio Creator, simplifying website creation and content customization for users. Wix is also expanding its enterprise offerings with Wix Enterprise, targeting larger organizations with scalable solutions.
Additionally, Wix continues to grow its presence in international markets by localizing its products, aiming to increase market share worldwide. The company reported strong financial performance in 2024, with a 13% year-over-year revenue increase, and projects continued growth in 2025.
Wix.com Risks and Challenges
A major risk for Wix is the growing competition in website building. Wix faces rivals like Squarespace, Shopify, and GoDaddy, which offer similar tools and are improving their AI and product features. Wix needs to keep up with these innovations to stay competitive.
Wix is also at risk from cybersecurity threats. Since it stores customer data and supports online businesses, a data breach or cyberattack could harm its reputation, lose user trust, and lead to expensive legal issues.
Another risk is technological obsolescence. Wix relies heavily on continuous technological innovation to stay competitive. If it fails to quickly adapt to new technologies or integrate emerging trends like AI or blockchain effectively, it could lose its edge over competitors.
Wix.com Ecosystem, Partners, Resellers and SI
Wix has created a comprehensive partner ecosystem to support agencies, freelancers, developers, and businesses. The Wix Partner Program allows partners to earn revenue through sales and offers benefits like priority support and access to the Wix Marketplace, where they can showcase their services and connect with clients.
Wix also provides Velo, a development platform for creating custom web applications. Additionally, Wix integrates with tools like Google Analytics and Meta Pixel to help users manage their marketing campaigns.
Through partnerships with platforms like YouTube, Wix enhances its social shopping experience, giving users more opportunities for growth. This ecosystem is designed to empower partners with the resources and support they need to succeed.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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