Xactly Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Xactly Strengths, Domain Expertise, and Key Differentiators

Xactly Corporation provides cloud-based Sales Performance Management (SPM) software, with a focus on incentive compensation, forecasting, and territory planning. Its platform is designed to support complex enterprise sales operations and integrates with major systems like Salesforce and SAP. The company has expanded its offerings in recent years with AI-driven features and a unified platform that combines planning, execution, and analytics across the sales process.

Xactly also offers tools for workflow automation and customization, allowing customers to tailor the platform to their needs. Backed by Vista Equity Partners, Xactly serves a wide range of industries and continues to develop products that support revenue operations and performance management.

Xactly Recent Developments

In April 2025, Xactly launched Xactly Design, an industry-first product for incentive plan design. It enables organizations to accelerate the creation of optimal incentive plans by leveraging AI-driven insights, thereby transforming incentive strategies and streamlining data analytics.

In September 2024, Xactly introduced Xactly Next, a composable platform that unifies tools such as Incent and Forecast with new capabilities like Plan, Design, and Manage. This architecture allows enterprises to flexibly configure their SPM processes to support cross-functional collaboration and agility.

In November 2023, Xactly introduced a series of impactful enhancements to its platform aimed at boosting enterprise sales operations. These updates included CRM Assignments, a native Salesforce integration that simplifies credit assignments through a powerful rules engine. The release also featured AI-Assisted Future Period Forecasting, enabling organizations to conduct predictive planning up to 12 months in advance. Additionally, Operational Reporting was enhanced with a mobile-optimized interface that integrates both internal and external data for more informed decision-making. Lastly, Workspaces were introduced—customizable, role-based environments designed to streamline workflows and improve user productivity across teams.

Xactly Mergers and Acquisitions (M&A) Activities

In March 2021, Xactly acquired TopOPPS, a company focused on artificial intelligence (AI), sales pipeline management and forecasting. With this strategic acquisition, Xactly is expanding beyond Sales Performance Management to deliver a first-of-its-kind, end-to-end platform for Revenue Operations (RevOps). The combination pairs Xactly’s rich empirical data set and purpose-built AI with TopOPPS’ capabilities in one platform to advance the quality and scope of data-driven decision making throughout the revenue lifecycle. By introducing behavioural data-driven forecasting and pipeline management, a new standard of intelligence is redefining revenue performance and shattering status quo thinking.

Xactly was acquired by Vista Equity Partners for $564M. The acquisition – which combines Xactly’s product and industry leadership with Vista’s strategic and operational expertise for high-growth SaaS companies – begins the next phase of growth for Xactly, in which the company will continue to focus on innovation and thought leadership in cloud-based incentive compensation solutions.

Xactly Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Xactly applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Xactly and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Xactly Cloud customers.

Xactly Key Enterprise and Cloud Applications

Xactly Cloud

Xactly Revenues, $M:

Xactly Revenue Breakdown By Type, $M:

Xactly Enterprise Applications Revenues By Functional Markets, $M:

Xactly Enterprise Applications Revenues By Verticals, $M:

Xactly Revenues By Region, $M

Xactly Direct vs Indirect sales

Xactly Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Xactly Customers

No. of Xactly Customers: 1600

No. of Xactly Enterprise Applications Customers: 1600

No. of Xactly Cloud Customers: 1600

No. of Xactly Cloud Subscribers: 300000

​Xactly Corporation serves a diverse and global customer base across various industries, including technology, life sciences, financial services, manufacturing, and telecommunications. Notable clients include large enterprises such as Thermo Fisher Scientific, Schneider Electric, Uber Technologies, Qualcomm, Visa, LinkedIn, Zoom, and MetaCompliance. These organizations utilize Xactly's Sales Performance Management (SPM) solutions to enhance sales compensation processes, improve forecasting accuracy, and drive revenue growth. For instance, LinkedIn expanded its sales team significantly and streamlined its incentive compensation management processes after implementing Xactly's solutions. Similarly, Zoom leveraged Xactly to support its rapid growth, achieving substantial increases in bookings and sales team expansion. Xactly's customer base spans over 1,600 organizations worldwide, reflecting its broad applicability and effectiveness in optimizing sales performance across different sectors.

Xactly Market Opportunities, M&A and Geo Expansions

​Xactly Corporation has undertaken strategic initiatives in recent years that position it for future growth. In 2024, the company significantly expanded its Bengaluru, India office, nearly tripling its workforce there. This expansion enhances Xactly's capabilities in product development, customer support, and research, leveraging the region's talent pool to accelerate innovation and service delivery.

Additionally, Xactly strengthened its leadership team with key appointments. Sam Zayed joined as Chief Revenue Officer, bringing extensive experience in revenue leadership. Swastik Patel was appointed as Field Chief Technology Officer for the Go-to-Market team, contributing deep technical expertise. Kandarp Desai was promoted to Senior Vice President of Engineering and General Manager for India, overseeing the expanded Bengaluru operations. These leadership changes aim to drive growth and enhance customer success.

Xactly Risks and Challenges

​Xactly Corporation faces several challenges that could impact its operations and growth trajectory. A significant concern is the difficulty sales teams encounter in meeting quotas; according to Xactly's 2025 Sales Compensation Report, 87% of sales teams struggle to meet or exceed their targets, with over half attributing this to macroeconomic challenges such as shrinking budgets and extended sales cycles . This environment places pressure on Xactly to provide solutions that can effectively support sales performance amid economic volatility.

Another risk involves the adoption of new technologies. While Xactly has integrated AI and machine learning into its offerings, the company must continuously innovate to stay ahead in a competitive market. As noted in industry analyses, the future success of firms like Xactly depends on delivering substantial insights and maintaining a rapid pace of innovation . Failure to do so could result in losing ground to competitors who offer more advanced or agile solutions.

Xactly Ecosystem, Partners, Resellers and SI

Xactly Corporation maintains a diverse and well-established partner ecosystem that supports the delivery and expansion of its Sales Performance Management (SPM) solutions. It collaborates with major technology providers such as Salesforce, Microsoft, Oracle, and Tableau, enabling seamless data integration and improved platform performance. These alliances help Xactly offer customers more comprehensive and scalable solutions, particularly in areas like analytics, AI, and infrastructure.

In addition to technology partnerships, Xactly works closely with consulting and implementation firms such as Canidium, ZS Associates, Cognizant, and SpectrumTek to support deployment, customization, and long-term optimization. To further strengthen collaboration, Xactly launched a new Partner Portal in 2024 through its Extend platform, giving partners centralized access to tools, training, and performance data. This ecosystem plays a key role in helping Xactly deliver integrated, high-value outcomes to a global customer base.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: