Yandex Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Yandex Strengths, Domain Expertise, and Key Differentiators

Yandex Cloud has established itself as a prominent public cloud platform in Russia and the CIS region, offering a full spectrum of services tailored to B2B customers, from SMBs and large enterprises to individual developers. With robust offerings in scalable infrastructure, storage, machine learning, and developer tools, the platform empowers users to build and scale sophisticated digital solutions. Yandex Cloud differentiates itself through continuous innovation—launching eight new services in 2020 alone across areas like security, serverless computing, and AI—and by meeting both international compliance standards (ISO 27017, ISO 27018) and Russian data sovereignty regulations. Its infrastructure, fully hosted on servers within Russia, positions Yandex Cloud as a trusted provider for organizations requiring secure, high-performance cloud environments aligned with local legal frameworks.

Yandex Recent Developments

In 2024, Yandex has exited public beta testing of its Unified Performance Campaign (UPC) tool for mobile app advertising, offering enhanced control over user acquisition and retargeting, flexible campaign structuring, and detailed performance analytics. Adopted by 25% of mobile advertisers during testing, UPC has improved segmentation, ad optimization, and targeting efficiency, reinforcing Yandex’s capabilities in performance-driven mobile advertising.

In December 2023, Yandex expanded the global availability of its generative AI capabilities by launching the YandexGPT API via Yandex Cloud, enabling businesses worldwide to integrate advanced language models into their operations. The latest version, YandexGPT 2, supports contextual chat interactions and allows enterprises to fine-tune the model using proprietary data. Additionally, the API offers embedding functionalities optimized for cloud environments, enabling efficient integration with vector databases and advanced text data clustering—positioning YandexGPT as a competitive offering in the enterprise AI solutions market.

In September 2021, Yandex officially spun off ClickHouse into an independent company, marking a significant step in the commercialization of its high-performance, columnar database management system originally developed to support Yandex.Metrica's web analytics. Initially prototyped in 2009 and released as open-source in 2016, ClickHouse has since gained broad industry adoption, with contributions from over 770 developers across various organizations. The move reflects Yandex’s strategy to position ClickHouse as a leading open-source solution for real-time data processing and analytics at scale.

Yandex Mergers and Acquisitions (M&A) Activities

In April 24, 2025, Yandex finalized the acquisition of two Boxberry legal entities—Smart Logistic LLC and Boxberry Soft LLC—through its subsidiaries Yandex.Delivery Holding LLC and TekhnoYak LLC, acquiring 99.99% and 0.01% stakes, respectively. The move marks a strategic expansion of Yandex's logistics infrastructure, integrating Boxberry’s network of over 4,000 service points across 640 cities into its own system of 14,000 pickup points and 60+ sorting centers. Full technical and operational integration is expected by year-end, reinforcing Yandex’s position in the competitive e-commerce delivery market through enhanced last-mile capabilities and vertical integration.

Yandex Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Yandex applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Yandex and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Yandex.Cloud, Yandex.Disk, Yandex.Metrica, Yandex.direct, Yandex Routing, Yandex 360 for Business, customers.

Yandex Key Enterprise and Cloud Applications

Yandex.Cloud, Yandex.Disk, Yandex.Metrica, Yandex.direct, Yandex Routing, Yandex 360 for Business,

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Yandex Direct vs Indirect sales

Yandex Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Yandex Customers

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Yandex serves a wide range of customers across various industries in Russia and beyond, providing digital solutions to organizations such as Touch Bank, Petrovich, ZZBO, Kuvalda.ru, Grand Cruise, Skyscanner, Wargaming, Quelle, KAYAK, Adidas Group, and Renaissance Insurance. Its customer base reflects a diversified market presence and the application of its technologies in sectors ranging from finance and retail to travel and gaming.

Yandex Market Opportunities, M&A and Geo Expansions

Yandex’s strategic move to invest in Indonesia represents a calculated expansion into one of Southeast Asia’s most promising digital markets. Amid growing international interest—evidenced by major players like Nvidia and Microsoft committing billions to local AI infrastructure—Yandex’s initiative to broaden its search platform and contribute to Indonesia’s AI ecosystem signals a bid to diversify its geographic footprint and technological influence beyond Russia.

In 2023, Yandex released the source code of DataLens, a Business Intelligence (BI) system that serves as a foundational component for various Yandex services and thousands of external companies within the cloud infrastructure. The open availability of the source code allows users to customize it according to their specific requirements. DataLens proves to be a versatile solution for diverse data analysis and visualization tasks, facilitating the creation of dashboards for monitoring key business metrics and enabling collaborative access to analytics.

Throughout 2023, the cloud platform witnessed a threefold increase in the number of DataLens users, reaching tens of thousands. These users span various sectors, including retail, fintech, and IT, relying on the tool for their analytical needs.

Yandex Risks and Challenges

In July 2024, Yandex NV completed the $5.4 billion divestment of its Russian assets, fully exiting the market and severing all operational and brand ties with Russia. While the move enables the company to distance itself from geopolitical pressures and reorient around four AI-focused ventures under the new Nebius Group, it also introduces significant risks. The loss of Yandex’s core revenue-generating businesses in search, ride-hailing, and e-commerce—previously dominant in the Russian market—creates immediate revenue gaps and uncertainty around future profitability. Additionally, ongoing legal challenges from shareholders over the terms of the share exchange, combined with a suspended Nasdaq listing, further cloud the company's financial outlook and investor confidence. The strategic pivot to AI and Western markets, while promising, remains unproven at scale and highly competitive, making the success of Nebius far from guaranteed in the near term.

In 2022, Yandex, often referred to as the "Russian Google," faced repercussions from Russia's war, resulting in its consideration of a media exit. The company's top executive encountered sanctions related to propaganda charges. Yandex is reportedly in talks to sell its media division, including Yandex News (a news aggregator) and Yandex Zen (a blogging platform with a recommender engine). Potential buyers, such as the Russian social networking giant VK, are under discussion. No specific timeline for the sale has been confirmed. Simultaneously, pressure has increased within the EU to impose sanctions on Yandex, particularly its news division, in response to actions by a former key executive, Tigran Khudaverdyan

Yandex Ecosystem, Partners, Resellers and SI

Yandex Ads has expanded its global partnership ecosystem through a strategic alliance with BidMachine, evolving from DSP integration to one of the top five global DSPs. This collaboration connects 400K+ advertisers to over 50,000 apps, delivering 6 billion daily impressions across 80+ countries. Supporting all major ad formats with seamless integration, the partnership boosts fill rates, revenue, and compliance, while setting the stage for further expansion into APAC, LATAM, and Tier-1 markets—underscoring Yandex’s focus on scalable, high-impact AdTech growth.
,/br> Yandex has cultivated a robust and geographically diverse partnership ecosystem, supported by an extensive sales and support network that spans key domestic and international markets. In addition to its presence across multiple cities in Russia, the company operates strategically located offices in global hubs including Netherlands, Minsk, Lucerne, Newburyport, Shanghai, Tel Aviv, and Almaty—enabling Yandex to effectively engage with partners, clients, and developers worldwide, and reinforcing its position as a globally connected technology provider.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: