Yellowfin, an Idera Company Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS and CLOUD TOP 500 Market Report

818 Yellowfin, an Idera Company

Yellowfin, an Idera Company Strengths, Domain Expertise, and Key Differentiators

Yellowfin operates as a vendor specializing in business intelligence, dashboard, reporting, and data analysis software. The software facilitates reporting from various databases, including relational databases, multi-dimensional cubes, or in-memory analytical databases. Distinguishing itself from other business intelligence companies, Yellowfin not only informs users about what happened but also provides insights into why it happened.

Established in 2003 to address the challenges and expenses associated with traditional BI tools, Yellowfin offers a highly intuitive, 100-percent web-based reporting, and analytics platform. The platform is dedicated to resolving genuine enterprise analytics challenges and assisting business professionals in comprehending the reasons behind occurrences.

Yellowfin, an Idera Company Recent Developments

In May 2022, Yellowfin introduced a new CRM analytics solution for Salesforce, enabling businesses to capture daily snapshots for real-time updates reflecting changes and their impact, enhancing visibility and providing a comprehensive view of the pipeline. Customer solutions may be enhanced by incorporating marketing metrics seamlessly into dashboards with drill-down capabilities. Yellowfin envisions its CRM solution serving as a template for ISVs, startups, and other customers to develop market offerings, fostering the creation of unique intellectual property and branding atop Yellowfin’s scalable platform. This model is designed for replication in industry verticals emphasizing data and analytics use cases.

In April 2020 Yellowfin released version 9.1 of its BI solution, which further enhanced the user experience of analysts, developers, and business users in Yellowfin’s action-based dashboards, data storytelling, and reporting.

In the 9.1 release, Code Mode added governance and security configurations, including role functions, to ensure code is only edited by trusted users.

In October 2018, with the launch of Yellowfin 8 and the introduction of two additional products "Yellowfin Stories and Yellowfin Signals" the company changed its approach, releasing the platform as a suite of five packaged products.

Yellowfin Signals is continuing development in the augmented analytics space, enabling a machine automated analytics product. In March the next year, Yellowfin BI released Yellowfin 8. An enhancement on the augmented analytics capabilities in Yellowfin 8. The most notab addition to Yellowfin Stories is a new plugin framework enabling integration with other BI and non-BI platforms including embedding live and interactive reports from Qlik, Tableau, and Power BI into a story.

Yellowfin, an Idera Company Mergers and Acquisitions (M&A) Activities

In January 2022, Idera, parent company of global B2B software productivity brands, acquired Yellowfin, an embedded data analytics and business intelligence platform for augmented business users and developers. Yellowfin joined Idera’s Developer Tools business, which includes apilayer, Embarcadero, Filestack, Froala, FusionCharts, LANSA, Sencha, UltraEdit, and Whole Tomato.

Yellowfin, an Idera Company Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Yellowfin, an Idera Company applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Yellowfin, an Idera Company and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Yellowfin BI Suite customers.

Yellowfin, an Idera Company Key Enterprise and Cloud Applications

Yellowfin BI Suite

Yellowfin, an Idera Company Revenues, $M:

Type/Year20222023YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Yellowfin, an Idera Company Revenue Breakdown By Type, $M:

TypeLicenseServicesHardwareS&MSaaSPaaSIaaSOtherTotal
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

Yellowfin, an Idera Company Revenues By Region, $M

Region% of Total Revenues2023 Total Revenues, $M2023 Enterprise Applications Revenues, $M2023 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Yellowfin, an Idera Company Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Yellowfin, an Idera Company Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Yellowfin, an Idera Company Customers


No. of Yellowfin, an Idera Company Customers: 29000

No. of Yellowfin, an Idera Company Enterprise Applications Customers: 29000

No. of Yellowfin, an Idera Company Cloud Customers: x

No. of Yellowfin, an Idera Company Cloud Subscribers: x


More than 29,000 organizations, and more than three million end-users across 75 different countries use Yellowfin every day.

Among its customers are: Kodak, St.Lukes Health, RFi Group, Peoplecare, National Home Doctor Service, BGL, Sigma Energy Management Software, Civica, Prometheus, Provinzial, Rivalea, Ruralco Holdings Limited, Summit Innovations, Lancashire Care NHS Foundation Trust, UnderwriteMe, ANZ, Barclays Bank, Financial, Telecommunications, AeroEdge and many others.

Yellowfin, an Idera Company Market Opportunities, M&A and Geo Expansions

Following its acquisition by Idera, Yellowfin strategically relocated its headquarters to Austin, Texas, signaling an intention to expand its presence in the United States. This move is accompanied by ambitious plans to augment its team, aiming to serve a substantial number of local software companies with a comprehensive end-to-end business intelligence (BI) and Customer Relationship Management (CRM) solution, tailored to meet the evolving demands of modern analytics.

Yellowfin, an Idera Company Risks and Challenges

Strategically advancing its global presence and enhancing technological capabilities within the dynamic and continually evolving landscape of the analytics software market may pose potential challenges for Yellowfin in the long term.

Yellowfin, an Idera Company Ecosystem, Partners, Resellers and SI

Yellowfin boasts a global network of over 600 partnerships encompassing technology, distribution, and reselling, strategically positioned across diverse industries and geographical regions. The company's headquarters is situated in Austin, Texas, United States, with additional offices strategically located in Australia, the United Kingdom, Japan, Brazil, and South Africa.

Yellowfin BI has forged collaborative relationships with partners such as 4apps group, NTT-TX, Converge Technology, Tata Consultancy, VisionBI, and numerous others.

Yellowfin, an Idera Company Cloud Infrastructure Insights

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  • Yellowfin, an Idera Company Public Cloud and Infrastructure (IaaS)
  • Yellowfin, an Idera Company Platform (PaaS)
  • Yellowfin, an Idera Company Application Delivery
  • Yellowfin, an Idera Company Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).


For additional information on our methodologies, here's the link:

https://www.appsruntheworld.com/About Us
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