Zapier Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Zapier Strengths, Domain Expertise, and Key Differentiators

Zapier is widely recognized as a provider of automation solutions, proficiently enabling the streamlined automation of workflows and data transfer across an extensive array of over 6,000 applications. The platform functions as an effective mediator between web applications, facilitating the seamless utilization of web APIs. This not only improves worker productivity by automating repetitive tasks but also plays a pivotal role in essential business processes such as lead management. With an intuitive interface allowing users to configure workflow rules, Zapier efficiently coordinates the flow of data among diverse tools and online services that might otherwise lack communication capabilities.

Zapier Recent Developments

In May 2024, Zapier appointed Andrew Berman, the former CEO of Vowel, as its new Director of AI following the acquisition of the Vowel team. This strategic move aims to enhance Zapier's AI automation capabilities, particularly with the development of Zapier Central—a new AI workspace that allows users to build and collaborate with AI bots across over 6,000 applications. Berman's expertise is expected to play a crucial role in advancing Zapier's mission to democratize AI and automation for businesses of all sizes.

In October 2022, Zapier unveiled a set of innovative features through its Early Access program. These additions include the introduction of Zapier Tables and Interfaces, aimed at expanding the capabilities of the company's automation service. Zapier Tables serves as a robust database service, empowering users to centrally store and manage their data. Concurrently, Zapier Interfaces offers a user-friendly interface builder, allowing users to engage with existing Zapier workflows in a more intuitive and efficient manner. Together, these new tools are set to elevate the flexibility and functionality of Zapier's automation platform, granting users an enhanced level of control and customization over their workflows.

Zapier Mergers and Acquisitions (M&A) Activities

In March 2021, Zapier achieved a milestone by acquiring Makerpad, a no-code education service and community. This acquisition marked Zapier's first-ever in its corporate history. The noteworthy growth and expansion exhibited by both companies in recent quarters add significance to this strategic merger, underscoring its auspicious impact on the landscape of software technology.

Zapier Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Zapier applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Zapier and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Zapier Automation Platform customers.

Zapier Key Enterprise and Cloud Applications

Zapier Automation Platform

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Zapier Direct vs Indirect sales

Zapier Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Zapier Customers

No. of Zapier Customers: 3.4 million

No. of Zapier Enterprise Applications Customers: x

No. of Zapier Cloud Customers: x

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Zapier serves a diverse global clientele across various industries, including technology, media, automotive, agriculture, logistics, and more. Notable customers encompass major corporations such as Tesla, Netflix, Paramount, ViacomCBS, and Yara International . Additionally, organizations like ServiceTitan, Calendly, Hudl, and Lucidchart leverage Zapier to automate workflows and enhance operational efficiency . With over 2.2 million businesses utilizing its automation platform, Zapier's customer base spans from large enterprises to small and medium-sized businesses, reflecting its versatility and wide-ranging applicability in streamlining processes across sectors.

Zapier Market Opportunities, M&A and Geo Expansions

Zapier is set for significant growth in 2024, thanks to strategic initiatives focused on AI innovation, global partnerships, and product expansion. The introduction of Zapier Central, an AI-powered workspace, allows users to build intelligent bots that automate tasks across more than 6,000 apps, thereby enhancing productivity and operational efficiency. Additionally, the launch of Zapier Chatbots enables businesses to create custom, AI-driven chat interfaces for customer engagement, streamlining support and lead generation processes.

Zapier Risks and Challenges

Zapier is a workflow automation platform that operates as a fully remote company with more than 800+ team members across 38 countries and over 18 time zones, facilitating seamless global collaboration. Although it is headquartered in San Francisco, California, Zapier's remote-first approach allows it to effectively serve a diverse, international clientele. The company's strategic growth is supported by its extensive Partner Program, which includes more than 7,000 public integration partners. Notable collaborations feature integrations with Salesforce and Slack, which enhance Zapier's capabilities in connecting various business applications. These partnerships are essential to Zapier's mission of streamlining workflows and improving productivity for businesses worldwide.

Zapier Ecosystem, Partners, Resellers and SI

Zapier is a workflow automation platform that operates as a fully remote company, employing over 600 team members across 38 countries and 18+ time zones. This structure enables seamless global collaboration. Although headquartered in San Francisco, California, Zapier's remote-first approach allows it to effectively serve a diverse, international clientele.

The company's strategic growth is supported by its extensive Partner Program, which includes over 7,000 public integration partners. Notable collaborations feature integrations with Salesforce and Slack, which enhance Zapier's capabilities for connecting various business applications. These partnerships are essential to Zapier's mission of streamlining workflows and improving productivity for businesses around the world.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: