Zeta Global Strengths, Domain Expertise, and Key Differentiators
Zeta Global is characterized by a strong data-driven and artificial intelligence-powered marketing platform that enables clients to create personalized, automated, and analytical marketing campaigns with high efficiency. With a continuously growing customer base, including scaled customers, Zeta Global has a stable and robust client network that supports ongoing growth and expansion.
Zeta Global Recent Developments
In March 2025, Zeta Global launched AI Agent Studio — a platform that enables marketers to select and activate pre-built agents, create custom agents, and connect them to execute complex marketing tasks. Agentic Workflows represent an innovation that allows for the orchestration of interconnected AI agents to automate complex tasks with precision and efficiency.
Zeta Global continues to enhance its Zeta Marketing Platform (ZMP) by introducing new features that significantly improve data management, productivity, and analytics. One of the most notable additions is the Connectivity Canvas feature, which provides a unified view of all data sources and destinations within and outside the ZMP. Through visualizations such as diagrams and tabular views, this tool simplifies data management and facilitates the creation of new data flows.
In 2024, at the Zeta Live conference, Zeta Global unveiled its latest product portfolio aimed at enhancing personalization and automation in marketing. Among the innovations introduced were the Zeta Intelligent Mobile Solution, which improves mobile customer interaction and engagement, and new AI agents designed to automatically execute complex marketing tasks using artificial intelligence. Additionally, the company launched the Zeta Media Engine, developed in partnership with Snowflake, enabling advanced processing and analysis of large data sets to improve targeting and campaign effectiveness. These innovations strengthen Zeta Global’s ability to provide clients with powerful and cutting-edge digital marketing tools.
Zeta Global Mergers and Acquisitions (M&A) Activities
In October 2024, Zeta Global announced an agreement to acquire LiveIntent, a company specializing in identity-based marketing, for a total value of approximately $250 million.
Zeta Global Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Zeta Global applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Zeta Global and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Zeta Marketing Platform customers.
Zeta Global Overview
3 Park Avenue 33rd Floor
New York, NY, 10016, United States
1 212-967-5055
https://www.zetaglobal.com/
Ownership: - NYSE: ZETA
Number of Employees: 2191
Functional Markets: Content Management, CRM,
Key Verticals: Automotive, Banking and Financial Services, Communication, CPG, Distribution, Education, Healthcare, Insurance, Leisure and Hospitality, Manufacturing, Media, Professional Services, Retail,
Zeta Global Key Enterprise and Cloud Applications
Zeta Marketing Platform
Zeta Global Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Zeta Global Revenue Breakdown By Type, $M:
Zeta Global Enterprise Applications Revenues By Functional Markets, $M:
Zeta Global Enterprise Applications Revenues By Verticals, $M:
Zeta Global Revenues By Region, $M
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Zeta Global Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Zeta Global Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Zeta Global Customers
No. of Zeta Global Customers: 1793
No. of Zeta Global Enterprise Applications Customers: x
No. of Zeta Global Cloud Customers: x
No. of Zeta Global Cloud Subscribers: x
Zeta Global has a broad and diverse customer base, exceeding 1,700 clients as of the end of 2024. Among them, over 500 are scaled customers, and around 130 are super-scaled, indicating large enterprises that extensively utilize their platform. The company works with organizations across various industries, including financial services, telecommunications, retail, healthcare, travel, e-commerce, and technology. This enables them to offer tailored and specialized solutions that address the unique needs of each sector.
Customer sizes range from mid-sized to large enterprises, with scaled and super-scaled customers typically being multinational corporations or significant regional players with substantial marketing budgets and complex demands for automation and personalization.
Zeta Global has a global presence with clients around the world. Their primary focus is the U.S. market, where the majority of their customers are located, but they also successfully serve clients in Europe, Asia, and other regions. Thanks to their cloud-based marketing solutions, the company can support customers from various countries regardless of geographic boundaries.
Zeta Global Market Opportunities, M&A and Geo Expansions
In 2025, Zeta Global plans to launch a new product called Publisher Cloud, designed to enhance the capabilities of digital publishers by providing advanced tools for audience monetization, data-driven marketing, and seamless integration with marketing platforms. This solution aims to help publishers maximize their revenue while delivering personalized and effective advertising. Leveraging Zeta’s expertise in data and artificial intelligence, Publisher Cloud will offer scalable and innovative features tailored to the growing needs of the publishing industry.
Zeta Global Risks and Challenges
Zeta Global is experiencing significant leadership changes that may impact its growth and market position. In January 2025, the company announced key updates to its executive team. Ed C. was appointed as the new Chief Growth Officer, replacing Will Margilofa, who transitioned to the role of Vice President. On January 6, 2025, Pamela Lord was named President of CRM at Zeta Global. Additionally, Matthew Mobley, formerly President of CRM, will take on the role of Chief Operating Officer (COO). He will focus on operational excellence and strategic initiatives aimed at accelerating the company’s growth.
Expanding into new countries presents several risks for Zeta Global. Entering unfamiliar markets often involves navigating complex regulatory environments, cultural differences, and varying consumer behaviors, which can pose challenges to effective market penetration. Additionally, the company may face increased operational costs and logistical complexities as it adapts its technology and services to meet local requirements. There is also the risk of heightened competition from established local players and potential political or economic instability in some regions. These factors could impact Zeta Global’s ability to achieve expected growth and profitability in new international markets.
Zeta Global Ecosystem, Partners, Resellers and SI
One of the most significant partnerships is with Snowflake, a leader in cloud data platforms. In September 2024, they jointly launched the Zeta Media Engine, a privacy-focused solution that integrates Snowflake Data Clean Room with Zeta Identity Graph and AI tools. This enables marketers to execute personalized campaigns across the open web, enhancing data activation and campaign effectiveness within a secure and controlled environment.
Additionally, in August 2023, Zeta introduced the Customer Growth Intelligence (CGI) application, integrated into the Snowflake Data Cloud. This application allows brands to access Zeta’s identity network of over 235 million profiles in the U.S. and easily enrich their customer data, enabling the creation of personalized experiences without the need for data specialists.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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