6sense Strengths, Domain Expertise, and Key Differentiators
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything needed to generate more opportunities, increase deal size, get into opportunities sooner, and compete and win more often.
6sense Recent Developments
6sense leveraged their growth throughout the past year to continue investing in its platform and accelerate delivery against an aggressive product roadmap. Within the past quarter alone, the company launched more than a dozen new features and enhancements.
6sense Mergers and Acquisitions (M&A) Activities
In October 2021, 6sense acquired Slintel, a provider of business-driven technographic data, buyer and market insights, and modern business contact data. By adding Slintel to its platform, 6sense is increasing its ability to put the power of AI, big data, and machine learning behind every revenue team member, reinforcing the company’s commitment to transforming B2B revenue technology.
In August 2021, 6sense acquired Fortella. The move combines Fortella’s AI-driven pipeline intelligence with the 6sense platform, adding essential pipeline planning, forecasting and measurement capabilities to further empower B2B marketing leaders to achieve their pipeline and revenue goals with greater predictability.
6sense Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying 6sense applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of 6sense and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified 6sense Revenue AI customers.
Ownership: - x
Number of Employees: 1100
Key Verticals: Automotive, Banking and Financial Services, Communication, Construction, Real Estate, Consumer Packaged Goods, Distribution, K77, Higher Education, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
6sense Key Enterprise and Cloud Applications
6sense Revenue AI
6sense Revenues, $M:
|Type/Year||2020||2021||YoY Growth, %|
|Total Revenues, $M||Subscribe||Subscribe||Subscribe|
|Enterprise Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
|Cloud Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
6sense Revenue Breakdown By Type, $M:
|Type||License||Prof. Services||Hardware||Support & Maintenance||SaaS||PaaS||IaaS||Other (Non Enterprise Application Revenues)||Total|
|% of Total Revenues||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||100%|
6sense Enterprise Applications Revenues By Functional Markets, $M:
6sense Enterprise Applications Revenues By Verticals, $M:
6sense Revenues By Region, $M
|Region||% of Total Revenues||2021 Total Revenues, $M||2021 Enterprise Applications Revenues, $M||2021 Cloud Applications Revenues, $M|
6sense Direct vs Indirect sales
|Region||Direct Sales||Indirect Sales||Total|
6sense Customers - Breakdown by Geo, Size, Vertical and Product
No. of 6sense Customers: 2500
No. of 6sense Enterprise Applications Customers: x
No. of 6sense Cloud Customers: x
No. of 6sense Cloud Subscribers: x
As the 6sense platform grew in breadth and depth throughout the year, so too did the company’s customer base. Companies like Brightcove, Cognizant, and SYKES became 6sense customers among others.
6sense Market Opportunities, M&A and Geo Expansions
6sense has closed $200 million in a Series E funding round. The new funding more than doubles 6sense valuation to $5.2 billion just ten months after its $125 million Series D round.
In March 2021, 6sense has raised $125 million in Series D funding at a $2.1 billion valuation. D1 Capital Partners led the round with participation from Sapphire Ventures and Tiger Global. Existing investor Insight Partners also participated. The 6sense platform’s AI and big data architecture sets it apart from existing sales and marketing technologies by unifying silos of data to create a single system of insights and orchestration capabilities. This architecture enables sales and marketing teams to identify and engage target accounts at the right time with a relevant message on any channel.
6sense Risks and Challenges
6sense rapid growth may not be sustainable and depends on their ability to attract new customers, retain revenue from existing customers and increase sales to both new and existing customers.
6sense Ecosystem, Partners, Resellers and SI
6sense has expanded its partnership with Bombora, the B2B intent data provider, to provide Bombora’s Company Surge Intent data to all 6sense platform customers as part of their subscription. These customers can now use Bombora intent data to create dynamic audience segments for their account-based strategies, refine their 6sense predictive models, and provide additional intent data to sellers within the 6sense Sales Intelligence module.
6sense Cloud Infrastructure Insights
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- 6sense Public Cloud and Infrastructure (IaaS)
- 6sense Platform (PaaS)
- 6sense Application Delivery
- 6sense Private Cloud and Data Centers
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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