Constant Contact Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Constant Contact Strengths, Domain Expertise, and Key Differentiators

In 2024, Constant Contact stands out as a strong partner for small and medium-sized businesses, offering easy-to-use marketing tools enhanced with artificial intelligence and automation. With multichannel support across email, SMS, and social media, the platform enables users to quickly and effectively reach their customers. Its integration with popular CRM and eCommerce systems, combined with a long-standing reputation, makes it a trusted choice. Backed by new majority owner Clearlake Capital, the company is accelerating its growth and investing in innovations, especially in mobile tools and personalized marketing.

Constant Contact Recent Developments

In 2024, Constant Contact introduced the Campaign Builder tool, which enables AI-assisted creation of multichannel marketing campaigns. By leveraging customer data and artificial intelligence, the tool suggests content, channels, and communication timing, significantly reducing the time required for planning and executing campaigns.

Constant Contact Mergers and Acquisitions (M&A) Activities

In October 2024, Constant Contact acquired Txtify Technologies, a company specializing in mobile-focused lead generation through customized microsites and surveys. This acquisition enables small businesses to create mobile-optimized lead generation forms without the need for coding, enhancing their ability to convert social media engagement into valuable customer relationships.

In February 2024, the private investment firm Siris Capital sold its 50% stake in Constant Contact to Clearlake Capital, making Clearlake the majority owner of the company. This transaction is part of a strategy to accelerate growth and innovation in the digital marketing sector.

Constant Contact Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Constant Contact applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Constant Contact and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Constant Contact Email Marketing, Constant Contact SinglePlatform customers.

Constant Contact Key Enterprise and Cloud Applications

Constant Contact Email Marketing, Constant Contact SinglePlatform

Constant Contact Revenues, $M:

Constant Contact Revenue Breakdown By Type, $M:

Constant Contact Enterprise Applications Revenues By Functional Markets, $M:

Constant Contact Enterprise Applications Revenues By Verticals, $M:

Constant Contact Revenues By Region, $M

Constant Contact Direct vs Indirect sales

Constant Contact Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Constant Contact Customers

No. of Constant Contact Customers: 600000

No. of Constant Contact Enterprise Applications Customers: 600000

No. of Constant Contact Cloud Customers: x

No. of Constant Contact Cloud Subscribers: 5000000

Constant Contact serves over 600,000 active clients, primarily small and medium-sized businesses across a variety of industries. These include retail, services, non-profits, education, healthcare, tourism, and technology. The platform is specifically tailored for companies with fewer than 500 employees, with many of its customers being entrepreneurs or companies in the early stages of growth. While the majority of clients are based in the United States, Canada, and the United Kingdom, the company also has a growing presence in other regions. Its customer base is largely focused on businesses seeking marketing solutions through email, social media, and mobile platforms.

Constant Contact Market Opportunities, M&A and Geo Expansions

Constant Contact aims to expand its presence in new global markets, particularly in regions like Asia and Latin America, where the demand for digital marketing solutions is increasing. The platform is already well-positioned in the U.S. and Europe, but with new investments and partnerships, it plans to capitalize on growth opportunities in emerging and developing markets.

Constant Contact Risks and Challenges

The main risks for Constant Contact include strong competition in the digital marketing space, reliance on small and medium-sized businesses, and the need to continuously innovate with new technologies. Changes in privacy and data protection regulations, as well as potential challenges in expanding into new global markets, pose additional risks. Additionally, the company faces threats from cyberattacks that could damage its reputation and lead to legal consequences.

Constant Contact Ecosystem, Partners, Resellers and SI

In February 2025, Constant Contact expanded its tools for franchises in the U.S., including SMS marketing, message automation, and centralized campaign management. These new features enabled franchises to enhance their marketing strategies and increase customer engagement.

In December 2024, Telgorithm and Constant Contact partnered to allow solopreneurs to utilize SMS marketing through 10DLC (A2P 10DLC) technologies. This collaboration simplified the registration and messaging process, enabling small businesses to connect directly with their customers via SMS.

In April 2024, the company partnered with Square, enabling automatic synchronization of sales data and contact information between platforms. This integration allowed small businesses to create more complete and personalized marketing campaigns based on sales data, without the need for manual data entry.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: